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TEXT AMENDMENT REQUEST FORM
(External)
Development Services
420 McKinney Pkwy.
P.O. Box 65, Lillington, NC 27546
Phone: (910) 893-7525 Fax: (910) 893-2793
Case: PLAN2608-0002
Staff: Sarah Arbour, Long Range Planner sarbour@harnett.org (910) 814-6414
Planning Board: October 5, 2026 County Commissioners: October 19, 2026
Applicant Information
Applicant:
Name: Millenium Digital Marketing LLC
Address: 35 Cypress Point
City/State/Zip: Sanford, NC 27332
Phone: 330-327-4623
Type of Change
New Addition Revision
Ordinance: Unified Development Ordinance
Article: VII. Section: 10.10.7.B.1
Reason for Requested Change:
Currently, the Unified Development Ordinance requires 20 minutes between image changes on an
electronic outdoor advertising sign (billboard). The applicant is proposing a change to reduce the required
interval between image changes to 8 seconds to be in accordance with industry standards.
The proposed interval aligns with the North Carolina Department of Transportation’s requirement that
automatic changeable facing signs to remain in a fixed position for a minimum of eight seconds, as well as
the interval requirements established by other local zoning codes.
Current Text:
10.10.7 Movable Message & Electronic Display
B. Any billboard utilizing electronic display techniques in whole or in part must meet the following operational
standards:
1. Duration
The full billboard image, or any portion thereof, must have a minimum duration of 20 minutes and must
be a static display. No portion of the image may flash, scroll, twirl, change color, in any manner imitate
movement, or meet the characteristics of a flashing sign.
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Applicant’s Proposed Text:
10.10.7 Movable Message & Electronic Display
B. Any billboard utilizing electronic display techniques in whole or in part must meet the following operational
standards:
1. Duration
The full billboard image, or any portion thereof, must have a minimum duration of 20 minutes eight
seconds and must be a static display. No portion of the image may flash, scroll, twirl, change color, in
any manner imitate movement, or meet the characteristics of a flashing sign.
Suggested Statement-of-Consistency for Approval:
The requested Text Amendment is consistent with the policies, goals, and strategies outlined in the
Harnett Horizons 2040 Comprehensive Land Use Plan or the existing regulations in the Unified
Development Ordinance. Therefore, it is recommended that the Text Amendment request be APPROVED.
Suggested Statement-of-Consistency for Denial:
The requested Text Amendment does not advance the policies, goals, or recommendations outlined in the
Harnett Horizons 2040 Comprehensive Land Use Plan. Therefore, it is recommended that the Text
Amendment request be DENIED.