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HomeMy WebLinkAbout021416wsa Agenda Package021417wsa HC BOC Page 1
--DRAFT--
IMPACT GREATER FAYETTEVILLE
Regional Impact Analysis for Reduction of
Personnel at Fort Bragg and Recommendations
to Mitigate Risk
021417wsa HC BOC Page 2
Project Introduction
•Army announced reductions
•OEA grant
•Scope of work
•Community input sessions
•Background and previous studies
•Economic landscape
•Reduction scenarios
•IMPLAN modeling
•Identified industries with highest potential for growth
•Economic and workforce development strategies
021417wsa HC BOC Page 3
Steering Committee
•Rodney Anderson,Retired General
•Tamara Bryant, Fayetteville Technical Community College
•Letitia Edens, Hoke County
•TJ Haney, NC Community College System
•Chris Hawk, Harnett County
•Angie Hedgepeth, Fayetteville Regional Association of Realtors
•Tracy Jackson, Cumberland County
•Mark Locklear, Harnett County
•Adrian Lowery, Lumber River Council of Governments
•Zan Monroe, Fayetteville Regional Association of Realtors
•Greg Moore, Fayetteville Technical Community
College
•Monika Morris, Fayetteville Technical Community College
•James Palenick, City of Fayetteville
•Brandon Plotnick, Fayetteville Alliance
•Don Porter, Hoke County
•Robert Rehder, Fayetteville State University
•Darsweil Rogers, Fayetteville Chamber of Commerce
•Patricia Tyson, City of Fayetteville
•Teddy Warner, Economic Development Partnership of NC
•Jim Lott, Cumberland Workforce Development Board
021417wsa HC BOC Page 4
SWOT Analysis
STRENGTHS
•Affordable housing
•Work ethic, military spouses
•Proximity to Ft. Bragg, metros, RTP
brain trust
•Cape Fear River-recreation, water
resource
•Access to I-95, I-295 and highways
•Small town attitude
•Schools, Community College,
Universities
•State parks, recreation parks
•Public infrastructure –planning
department
•Diverse population
•Airport
•Health care system
•Diversity of jobs
•Cost of living
WEAKNESSES
•Identity/Vision
•Perception of community
•Lack of connectivity
•Infrastructure
•Hotels
•Housing options, transient
community
•Meeting space, convention space
•Dependency on military
•Attracting young workers
•Low tax base proportional to
population
•Largest employers do not pay taxes,
they are exempt (healthcare,
university)
•Recreation facilities
•Out-commuters
•No one knows what we have to offer
•Airport facilities
•Better connected partnerships
•Poverty
OPPORTUNITIES
•Create an identity
•Lifestyle amenities
•Marketing
•Leveraging Ft. Bragg
•Become a destination
•Land management
•Better organized communities to
attract youth
•Use river and spaces to create
communities attract people
•Leverage talent
•Exiting military, graduating/graduate
students
•Could have a glut of affordable
housing if military left
•Agricultural products processing
•Small businesses development
•Regional strategy
•Community College closing skills gap
with exiting military
•Improve water sewer capacity
•Home-based entrepreneur
THREATS
•Traffic
•People against change
•Complacency
•Workforce flight
•Poverty, crime
•Overcrowded schools
•Lack of connectivity
•National attention to HB2
•Pay scale for teachers in neighboring
counties
•Growth-management
•Dependency on Ft. Bragg
•Health disparity issues
•Infrastructure lines designed to be a
rural system
•Funding for implementation
•Coordination
021417wsa HC BOC Page 5
Economic Landscape
-4.00%
-2.00%
0.00%
2.00%
4.00%
6.00%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Real GDP Growth Rate
US North Carolina Fayetteville MSA
Labor Market Conditions
Unemployment Rate (SA)
October-16 September-16 October-15
United States 4.90 5.0 5.0
Fifth District 4.6 4.5 5.2
North Carolina 4.9 4.7 5.6
Asheville MSA 4.1 4.1 4.6
Charlotte MSA 4.7 4.7 5.3
Durham MSA 4.3 4.3 5.0
Fayetteville MSA 6.3 6.1 7.3
Greensboro-High Point MSA 5.0 5.1 5.9
Raleigh-Cary MSA 4.2 4.2 4.8
Wilmington MSA 4.8 4.8 5.5
Winston-Salem MSA 4.7 4.7 5.4 Sources: US Census Bureau, Bureau of Economic Analysis, Federal
Reserve Bank of Richmond, Harnett County Schools
20%
80%
Harnett County Schools Military-Connected
Students, 2011-12
Military Non-Military
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
$900,000,000
2009 2010 2011 2012 2013 2014 2015 2016
Harnett County Fort Bragg Economic Impact (2010-2015)
021417wsa HC BOC Page 6
Harnett County Input/Output Model Results:
General Merchandise & Department Stores
and Automobile Dealers
Illustrative Opportunities
Possible
Military
Contracts for
Advanced
Textile
Materials
Growing Military
Demand for Advanced,
Multi Function Textiles
Regional Expertise in
Textile Manufacturing
and Chemicals
Possible
Entrepreneurial
Opportunities
in Agriculture-
Focused Drone
Operations
Growing Interest in
Commercial Applications
for Drone Technology
Growing Regional
Expertise in Aerospace
Supply Chain, Skilled Ex-
Military Workforce
Leverage demand for goods
and services not met locally.
021417wsa HC BOC Page 7
Troop Reduction Impact
High Case Scenario Set
Each 100 active duty military jobs in
the region support as many as 60
other jobs
including civilians at Fort Bragg
Each active duty military job supports
an average of as much as $90,000 in
labor income
representing soldier income plus
income of soldier’s share of
supported jobs
3000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -4,847 ($264,458,573) ($617,522,885) ($12,087,902)
Harnett County -6.5 ($169,138) ($244,877) ($23,279)
Hoke County -2.5 ($35,895) ($176,356) ($5,167)
Total Impact -4,856.0 ($264,663,606) ($618,344,116) ($12,116,348)
2000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County 3,231.90 ($176,305,715) ($411,681,907) ($8,058,259)
Harnett County -4.3 ($112,759) ($4,429,918) ($15,512)
Hoke County -1.6 ($23,932) ($117,836) ($3,444)
Total Economic
Impact
-3,237.80 ($267,632,801) ($416,229,661) ($8,077,215)
1000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -1,615.00 ($88,152,857) ($98,514,207) ($1,712,323)
Harnett County -2.2 ($56,379) ($214,959) ($3,151)
Hoke County -0.8 ($11,966) $58,918 ($699)
Total Impact -1,618,90 ($88,221,203) ($98,788,084) ($($1,716,173)
021417wsa HC BOC Page 8
Target Sectors
•Logistics and Warehousing
•Freight forwarding, warehousing, wholesaling, e-commerce, and supply chain planning segments
•Defense and Security
•Navigation instruments, aerospace, communications equipment, wiring, cybersecurity, and other related areas
•Advanced Manufacturing
•Transportation, aviation, defense industries, and production technology
•Business Services
•Data processing, search engines, credit card processing, load administration, portfolio management, insurance claims adjusting, and payroll and bookkeeping services
021417wsa HC BOC Page 9
Workforce Development Strategy
•Match dislocated military & civilian workers to other local current or
emerging job titles/occupation via transferable skills
•Additional skills ‘gap’ training and education (area colleges)
•Additional job placement assistance (NCWorks/TAP)
•Additional TA for aspiring entrepreneurs & small businesses
(SBTDC/SBC/VBOC/MBC)
•Align and integrate regional p-20 education and training systems with
economic development sector targets for talent pipeline (i.e., Health
Career Pathway)
021417wsa HC BOC Page 10
Economic Development Strategy
•Increased and connected economic development efforts
•Increased connectivity
•Invest in education and training
•Support entrepreneurship
•Replace people
•Adaptive reuse
021417wsa HC BOC Page 11
Next Steps
Timeline Action
February 6 – 14 Local government input
February 15 –March 3 Revise draft report
March 6 – 13 Steering Committee review
March 14 Steering Committee meeting
March 15 –March 31 Finalize report
April Regional presentation and launch
021417wsa HC BOC Page 12
Creative Economic Development Consulting, LLC
PO Box 706, Elkin, NC 28621 • 336-526-1332 • www.creativeedc.com
MEMORANDUM
To: City of Fayetteville
Cumberland, Harnett, and Hoke Counties
From: Fayetteville State University
Creative Economic Development Consulting
Date: January 27, 2017
Subj.: Draft Impact Greater Fayetteville Report
The City of Fayetteville was awarded a grant from the Department of Defense Office of
Economic Adjustment (OEA) to determine the prospective regional impact of troop reductions
at Fort Bragg and to develop strategies to drive growth to offset military redu ctions. The
attached draft report will be presented to Fayetteville, Cumberland, and Hoke Counties on
February 6 and Harnett County on February 14. We encourage you to read the main body of
the report, especially the analysis, impact models, and strategies in order to be prepared to
offer feedback.
The recommendations in this report align education, workforce development, and economic
development with target industry sectors. Your feedback on how your community can take
advantage of growth sectors, as well as mitigate potential risks from a troop reduction, is
important. Following discussions with local government boards, the steering committee and
consulting team will finalize the report and schedule a regional presentation.
021417wsa HC BOC Page 13
--DRAFT--
IMPACT GREATER FAYETTEVILLE
Regional Impact Analysis for Reduction of Personnel at Fort
Bragg and Recommendations to Mitigate Risk
April 2017
Sponsor
Consulting Team
021417wsa HC BOC Page 14
Impact Greater Fayetteville
1
Table of Contents
Executive Summary 2
Introduction 5
Steering Committee 7
Community Input Sessions Summary-SWOT Analysis 8
Economic Landscape 13
Troop Reduction Scenarios 30
Potential Economic Impact of Further Troop Reductions 32
Target Sectors 39
Workforce Development Strategy 44
Economic Development Strategy 52
Implementation Plan 63
Appendices
A: Steering Committee Members and Consulting Team 64
B: Economic Profile Background Data 65
C: Economic Impact Model Assumptions, Methodology, 93
and Supplementary Results
D: Target Sector Analysis: Supporting Analytics and Data 109
E: Target Sector Analysis: Industry Profiles 123
F: Workforce Development Plan 168
021417wsa HC BOC Page 15
Impact Greater Fayetteville
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Executive Summary
The City of Fayetteville was awarded a grant from the Department of Defense Office of
Economic Adjustment (OEA) to determine the prospective regional impact of troop reductions
at Fort Bragg and to develop strategies to drive growth to offset military redu ctions. The
counties included in the scope of the grant are Cumberland, Hoke, and Harnett. The grant was a
result of a 2015 Army announcement of a planned reduction of 40,000 active duty U.S. military
personnel over the next few years. While specific personnel reductions to be made at Fort
Bragg, the largest U.S. Army base by population, have been uncertain, Fort Bragg has already
begun to experience reductions in troop strength.
The City of Fayetteville contracted with Creative Economic Development Consulting and
Fayetteville State University to assess potential impacts associated with a range of prospective
troop reduction scenarios. The FSU/Creative EDC team gathered input from regional leaders,
analyzed the regional economic landscape, developed alternative personnel reduction
scenarios, used Economic Impact Analysis for Planning software (IMPLAN) to determine
potential economic impacts, identified industries with highest potential for growth, compared
peer cities and similar military installations, and created economic and workforce development
strategies to leverage opportunities and mitigate risks associated with troop reductions.
The consulting team facilitated community input meetings, one in each county and for the City
of Fayetteville, to hear the potential impacts a reduction at the base will have on the
community. The communities of Hoke, Harnett, Cumberland, and Fayetteville are very
different. However, Fort Bragg and the attendant population not only create unique
opportunities and benefits but also create unique challenges and uncertainties. The
communities want to see strategies for infrastructure improvements, education and workforce
development, small business and entrepreneur development, business recruitment, and
transportation improvements.
The study team examined economic output data,
population size and composition, employment
levels, educational attainment of the workforce,
income levels, veteran presence in the population
and their characteristics, and the housing stock to
understand the current economic landscape of
the region. The military is clearly the key
economic driver for the region, accounting for
approximately 31% of the total value of goods and
services produced in the Fayetteville Metropolitan Statistical Area, although that figure has
been declining at a rate of 2-4% per year in real terms. As a result, the region’s overall
economic output has been declining since 2012 while economic activity in the state and the
nation has, on average, been rising.
Each 100 active duty military jobs in the
region support as many as 60 other
jobs (including civilians at Fort Bragg);
each active duty military job can
support an average of as much as
$90,000 in labor income—representing
soldier income plus income for a
soldier’s share of supported jobs.
021417wsa HC BOC Page 16
Impact Greater Fayetteville
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Aside from the military, the region is highly dependent upon public sector jobs , education, and
health care-related jobs. The decline in military impact has led to the regional economy
underperforming compared to national averages.
Another hurdle for economic growth has been the lack of
a highly skilled and educated workforce. The data show
that military veterans, educational institutions, and cost
of living are some of the region’s greatest assets.
Population growth fuels workforce growth and while the
population in Harnett and Hoke counties has continued
to grow, Cumberland County’s growth has slightly
declined.
There are two main purposes of this study: 1) quantify the economic impact of potential troop
reductions at Fort Bragg; and 2) develop recommendations to offset the negative economic
impact. The consulting team developed two sets of scenarios for troop reductions. The
scenarios show that a 3,000 troop reduction would result in the loss of between 3,630-5,000
full-time and part-time jobs, $450-$618M in sales, $107-$264M in wages, and $5-$15M in tax
revenues. Troop reduction scenarios for 2,000 and 1,000 and the impact on major industries
are also presented in this study.
To mitigate potential negative economic impacts from a reduction of active duty personnel at
Fort Bragg, the consulting team developed a set of recommendations to strengthen regional
economic and workforce development efforts. Basic economic development strategies will not
significantly change with a reduction of 1,000, 2,000, or even 3,000 active duty personnel at
Fort Bragg. The reasons companies move to and expand in this region will remain the same.
Therefore, many of the recommendations focus on strengthening the efforts to recruit, retain,
grow, and start-up new businesses (military contracting or commercializing of military
technology for example) and the talent needed to staff them.
We recommend the region increase its business
recruitment efforts by collaborating at a higher
level and focusing on the target sectors of
logistics and warehousing, defense and security,
advanced manufacturing, and business services.
The region can be more successful in attracting
new and expanding companies if it builds on
current economic development efforts to create cross-functional, regional collaboration to
better meet the needs of targeted industry sectors. Best practice example s show that by
working together across county and organizational boundaries to leverage such assets as a
skilled and disciplined workforce, education responsive to target growth sector needs, site
availability, a reservoir of entrepreneurial talent, and identification of business opportunities in
which the target region has unique competitive advantages, the region is likely to increase the
level of economic development success achieved. These strategies could also include leveraging
Key strategies include regional
collaboration across economic
development, workforce development,
and education to align with target
industry sectors.
021417wsa HC BOC Page 17
Impact Greater Fayetteville
4
grants and other funding to work with developers to increase the inventory of available quality
buildings and shovel-ready sites. In addition to traditional business development strategies, we
recommend a focus on entrepreneurship and small business development to leverage exiting
military personnel. The analysis also shows excess demand in specific industries that could
support small business development.
021417wsa HC BOC Page 18
Impact Greater Fayetteville
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Introduction
In 2015, the Army announced a planned reduction of 40,000 active duty U.S. military personnel
over the next few years—in response to federal budget challenges and reduced U.S. roles in
military conflicts around the world. Thousands more civilian jobs working for the Army are
projected to be reduced as well. While specific personnel reductions to be made at Fort Bragg
have been uncertain, as the largest U.S. Army base by population, Fort Bragg has already begun
to experience reductions in troop strength.
Recognizing that military installations can have a significant impact on their region’s economy,
the U.S. Congress allocated funds to the Department of Defense Office of Economic Adjustment
(OEA) to help regions assess and mitigate economic risks associated with reductions in force at
local military installations. The City of Fayetteville applied for, and was awarded, a grant from
the OEA to determine the prospective regional impact of troop reductions at Fort Bragg and to
develop strategies to drive growth to offset military reductions. This aligned closely with the
City of Fayetteville’s strategic plan. The counties included in the scope of the grant award
include Cumberland, Hoke, and Harnett. While specific future reductions in personnel at Fort
Bragg have yet to be determined, the City of Fayetteville contracted with Creative Economic
Development Consulting and Fayetteville State University to assess potential impacts
associated with a range of prospective troop reduction scenarios—including reductions of 1000,
2000, and 3000 active duty military personnel. With a total active duty force at Fort Bragg of
approximately 50,000 and another 9,000 civilians, a reduction of 3,000 from the military payroll
would represent an approximate 5% decline from current levels.
To assess potential impacts of military personnel reductions and to help develop and prioritize
mitigation strategies, the FSU/Creative EDC team used the following methodology:
1. Assembled and convened a Steering Committee consisting of key regional and
community leaders to provide guidance and input to the study team on issues
addressed and conclusions reached. Steering committee members represented the four
jurisdictions covered in this study, economic development, workforce development, real
estate industry, military, education, and related agencies. The steering committee
provided oversight throughout the study process through regular meetings and
electronic communications. (see Appendix A for Steering Committee members)
2. Convened four community input sessions (one in each county and the City of
Fayetteville) to gain input on the potential impacts changes in Fort Bragg troop strength
could have on the community
3. Reviewed previous background and related studies on regional economic issues and
opportunities
4. Compiled and analyzed published statistical data describing the current regional
economic landscape
021417wsa HC BOC Page 19
Impact Greater Fayetteville
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5. Developed alternative personnel reduction scenarios
6. Used the IMPLAN econometric modelling tool to determine potential economic impacts
associated with troop reduction scenarios
7. Identified industries with highest potential for growth
8. Developed economic and workforce development strategies to leverage growth
opportunities and mitigate risks associated with military personnel changes
This study summarizes the research, analysis, and impacts and makes recommendations to
offset the potential negative economic impacts such as job losses.
021417wsa HC BOC Page 20
Impact Greater Fayetteville
7
Steering Committee
A 2012 report by the Association of Defense Communities notes that one of the most important
factors for successfully addressing challenges associated with base realignments is to
implement “robust sharing of information, aggressive and early engagement and creation of a
strong, focused community voice, active cooperation in workforce development and retraining,
and partnership…” Thus, to help guide the assessment of impacts, challenges, and mitigating
opportunities associated with potential reductions in personnel and contract dollars, the
consulting team worked with the City of Fayetteville to establish a steering committee
consisting of key regional and community leaders.
Steering committee members represented the four jurisdictions covered in this study,
economic development, workforce development, real estate industry, military, education, and
related agencies. The consulting team relied on input from the steering committee to guide
research and validate results. The steering committee provided oversight throughout the study
process through regular meetings and electronic communications. A list of steering committee
members and the consulting team is in Appendix A.
Steering Committee Meeting Dates:
o September 8, 2016
o November 15, 2016
o January 4, 2017
o March 14, 2017
o (Future Dates to be Announced)
021417wsa HC BOC Page 21
Impact Greater Fayetteville
8
Community Input Sessions-SWOT Analysis
The consulting team facilitated four community input meetings, one in each county and the City
of Fayetteville, to hear the qualitative impacts a reduction at the base will have on the
community. The agenda for the meetings included a SWOT (Strengths, Weaknesses,
Opportunities, Threats) Analysis, qualitative impact of Fort Bragg, workforce and economic
development strategies, resources for diversification, and feedback on how this study could
support their local work. The consulting team used the reported qualitative impacts of Fort
Bragg to influence the data gathered and analyzed. For example, when participants mentioned
vacant housing as an impact, we researched the housing market.
We used assets and opportunities as building
blocks for the economic development strategy. The
communities want to see strategies for
infrastructure improvements, education and
workforce development, small business and
entrepreneur development, business recruitment,
and transportation improvements. They noted that local, state, and federal along with private
resources should be tapped for implementation.
The communities of Hoke, Harnett, Cumberland, and Fayetteville are very different. The small
town feel of communities in Hoke and Harnett counties is juxtaposed to the amenities of the
metropolitan area of Fayetteville. However, Fort Bragg and the attendant population create
unique opportunities and benefits and also create unique challenges and uncertainties. We
found that Fort Bragg is central to almost everything in Fayetteville, understandab ly, while the
counties see beyond the impacts of the base.
We used an asset-based approach, built
upon a SWOT Analysis, to create the
workforce and economic development
strategies.
021417wsa HC BOC Page 22
Impact Greater Fayetteville
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Table 1: Combined SWOT Analysis Summary
Source: Community Input Sessions
STRENGTHS
•Affordable housing
•Work ethic, military spouses
•Proximity to Ft. Bragg, metros,
RTP brain trust
•Cape Fear River-recreation,
water resource
•Access to I-95, I-295 and
highways
•Small town attitude
•Schools, Community College,
Universities
•State parks, recreation parks
•Public infrastructure –
planning department
•Diverse population
•Airport
•Health care system
•Diversity of jobs
•Cost of living
WEAKNESSES
•Identity/Vision
•Perception of community
•Lack of connectivity
•Infrastructure
•Hotels
•Housing options, transient
community
•Meeting space, convention
space
•Dependency on military
•Attracting young workers
•Low tax base proportional to
population
•Largest employers do not pay
taxes, they are exempt
(healthcare, university)
•Recreation facilities
•Out-commuters
•No one knows what we have
to offer
•Airport facilities
•Better connected partnerships
•Poverty
OPPORTUNITIES
•Create an identity
•Lifestyle amenities
•Marketing
•Leveraging Ft. Bragg
•Become a destination
•Land management
•Better organized communities
to attract youth
•Use river and spaces to create
communities attract people
•Leverage talent
•Exiting military,
graduating/graduate students
•Could have a glut of
affordable housing if military
left
•Agricultural products
processing
•Small businesses development
•Regional strategy
•Community College closing
skills gap with exiting military
•Improve water sewer capacity
•Home-based entrepreneur
THREATS
•Traffic
•People against change
•Complacency
•Workforce flight
•Poverty, crime
•Overcrowded schools
•Lack of connectivity
•National attention to HB2
•Pay scale for teachers in
neighboring counties
•Growth-management
•Dependency on Ft. Bragg
•Health disparity issues
•Infrastructure lines designed
to be a rural system
•Funding for implementation
•Coordination
021417wsa HC BOC Page 23
10
SWOT Comments
Harnett County
Harnett County strengths revolved around mainly traditional economic development assets
such as transportation, education, health care, and the military base as well as quality of life
assets. It is interesting that the group did not mention Fort Bragg until well into the discussion
indicating it is not the leading asset. Several of the weaknesses relate to county -municipal
relations as well as regional dynamics. Harnett County has a base of small businesses but wants
more local jobs. The county is struggling with how to grow strategically. Due to growth,
managing land use for economic development is a priority. The county is in a good positon to
attract talented workers and retain more young people due to proximity to the Raleigh metro.
They want to be a part of a regional growth strategy. Threats were wide ranging from public
health to infrastructure to state policy. Most of the threats to the economy are not related to
the base; however, the threats, such as lack of infrastructure, do impact economic
diversification strategies.
City of Fayetteville
Even though Fayetteville is often seen as dominating the regional economy, there is recognition
of the value of the smaller communities around the city. Assets include transportation,
workforce, and the healthcare system. Several of the weaknesses are related to the base such
as rental housing and low income levels attracting low-end retail. Representatives at the
community input session discussed attachment to the base as a weakness and the perception
of being attached to the base. The group discussed many opportunities to leverage the base
while at the same time diversifying from the base. Many opportunities involve regional
collaboration and marketing/branding. Many participants discussed planning fatigue and the
threat of this process stalling as has other studies have stalled. They recognized the threats of
complacency and negative attitudes to stall progress.
Cumberland County
Participants quickly identified physical assets, investments in infrastructure and the future as
concrete strengths the region has as a foundation. They added a cooperative community with
structures and organizations pursuing community goals, as well as leaders that are inclined to
act. Fort Bragg is seen as a strength that can be developed and focused in new ways. Especially
promising is new programs and growth at Campbell University including a new residency
program which will bring hundreds of medical students to the region. Air and ground
transportation assets support the economy and connect other assets. Themes of disconnection
and mistrust may be able to be addressed by communicating and convening – which may be
easier than other resource-heavy solutions. Concern for the portrayal of Fayetteville ‘inside’
Fort Bragg and a fear of the effects of this negative word-of-mouth. Several diverse sources of
opportunities include significant higher education assets, under-utilized natural resources for
recreation, and the army and Fort Bragg. Entrepreneurship was mentioned several times as an
emerging economic development strategy that needs more support. Reductions at Ft Bragg
021417wsa HC BOC Page 24
Impact Greater Fayetteville
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dominated discussion of threats, including complex military reimbursement programs and
funding streams as well as the lack of control the community feels in dealing with Ft Bragg.
Hoke County
Hoke County is a cohesive community with a good quality of life which has attracted housing
developments to serve the Ft Bragg community. At the same time, there is a relatively lower
level of public services provided by the county. There is a conflicting view of the low tax rate.
There are unmet infrastructure needs at the local level due to the low tax rate at the same time
the low tax rate attracts business and homeowners. There is interest in improving connectivity
within the county and in recruiting commercial and industrial development from the outside.
The group is wary of growth that depends on Ft Bragg, but also sees how the low-tax policy has
contributed to the situation.
Prior Economic Analyses
To help clarify the context of current stakeholder perceptions and to help inform the
development of the study team’s recommendations, a summary of prior regional economic
development reports was compiled. Prior reports reviewed included BRAC Regional Task Force
reports on impacts and opportunities associated with growth in Fort Bragg personnel and a
2012 report entitled A Competitive Realities Report for Fayetteville and Cumberland County,
North Carolina, authored by Garner Economics, LLC for the Fayetteville-Cumberland County
Chamber of Commerce, and regional growth plans. Most of these reports were written as the
number of personnel assigned to Fort Bragg was increasing or expected to increase. Findings
included identification of a number of strengths that could be leveraged to capitalize on the
increasing military presence as well as an identification of weaknesses that could hinder the
region’s ability to reach its full potential in growth and development.
Previously identified strengths that continue to be relevant include:
o Availability of multiple high quality higher education options —at the community
college/vocational training level as well as at the college/university level
o Central regional location, with close proximity to Interstate highways and ready access
to major southeastern metropolitan areas
o Good utility infrastructure, including adequate water and wastewater treatment
capacity
o A strong, military related labor pool of well-educated and highly capable veterans and
spouses
o Population diversity
o Strong base of small manufacturers
However, as this report will show, some attributes that were strengths previously have
changed. One example is that the region is no longer outpacing the state or the nation in GDP
growth, per capita income growth, or employment growth.
021417wsa HC BOC Page 25
Impact Greater Fayetteville
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Also, this study has found that many previously identified weaknesses in our region’s economic
profile remain, such as limited availability of skilled jobs in manufacturing, in science and
technology, in professional services, and in general business management relative to other
metropolitan areas of the state. In addition, the region continues to have a below average
proportion of its residents with a bachelor’s or higher college degree, tax rates, crime, school
quality, and tourism appeal.
Prior studies also identified threats (factors that could reduce the region’s economic well-
being)—some of which have materialized—such as:
o Troop reductions
o Federal budget cuts and sequestration
o Large troop deployments
o Insufficient expansion in non-military sectors to offset high dependence on military
incomes and expenditures
Growth potential has previously been recognized, but further work is needed to bring these
opportunities to full fruition. Prior studies have focused on opportunities for growth in sectors
in which there are clusters of expertise, such as defense and security, health care, education,
and professional services. This study will explore target clusters and sector growth
opportunities further, with potential strategies identified to continue to increase regional
prosperity.
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78%
16%
5%
Regional Employment
Cumberland County Harnett County Hoke County
Economic Landscape
In order to understand the potential impacts of personnel changes at Fort Bragg it is important
to understand the current economic and demographic landscape of the region. The study team
examined economic output data, population size and composition, employment levels,
educational attainment of the workforce, income levels, veteran presence in the population
and their characteristics, and the housing stock.
It should be noted that while much of the data will b e presented at a regional level with
additional county and town-specific data available in Appendix B. The economic landscape
within the target three-county region is clearly dominated by activity occurring in Cumberland
County. Cumberland County accounts for approximately 80% of the region’s non-military jobs,
85% of the region’s non-military wage income, and 65% of the region’s total population.
Harnett County is the next largest factor in the target region, accounting for 14% of the region’s
jobs and 25% of the region’s population. Over 90% of those who live in Cumberland County also
work in Cumberland County, while only 30-40% of those who live in Harnett and Hoke Counties
work in the county of their residence. Almost 80% of the region’s military personnel currently
reside in Cumberland County.
Key Regional Economic Data Driving Allocation of Economic Impact
Assessment by County
Source: U.S. Census Bureau and Bureau of Economic Analysis
65%
25%
10%
Population Percentage
Cumberland County Harnett County Hoke County
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85%
11%
4%
Percentage of Regional GDP
Cumberland County Harnett County Hoke County
78%
13%
9%
Military Personnel Residence by County
Cumberland County Harnett County Hoke County21,35959619292,407F AYETTEVILLE H OPE MILLS LILINGTON RAEF ORD SPRING LAK E
MILITARY PERSONNEL LIVING IN
TOWNS
Source: U.S. Census Bureau and Bureau of Economic Analysis
Source: U.S. Census Bureau and Bureau of Economic Analysis
Source: U.S. Census Bureau and Bureau of Economic Analysis
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The military is clearly the key economic driver for the region, accounting for approximately 31%
of the total value of goods and services produced in the Fayetteville Metropolitan Statistical
Area (which consists of Cumberland and Hoke Counties) as of the latest available published
data from the U.S. Bureau of Economic Analysis (2014).
Industry employment data from the North Carolina Department of Commerce (which does not
include active duty military) shows that aside from the military, the region is highly dependent
on public sector jobs (health care, public administration—or government services, and
education), which together account for over 50% of non-military wages in the study region.
Retail trade and manufacturing are the largest private sector industries in the region, each
accounting for about 11% of total regional wages.
Table 2: 2015 Employment by Industry in the Three-County Region
Wages by
Industry
Industry
Wages
as % of
Total
# of
People
Employed
Avg
Weekly
Wages
Weekly
Wages
Annualized
1 Health Care and Social Assistance $1,223,961,247 26% 26,793 $732 $38,046
2 Public Administration $ 838,650,342 18% 15,984 $840 $43,701
3 Retail Trade $526,729,255 11% 20,828 $459 $23,875
4 Manufacturing $499,882,437 11% 9,360 $909 $47,291
5 Educational Services $472,834,785 10% 12,505 $727 $37,812
6 Professional Scientific and Technical Services $314,278,314 7% 5,433 $939 $48,807
7 Construction $266,574,183 6% 6,014 $826 $42,957
8 Transportation and Warehousing $250,465,881 5% 5,855 $742 $38,578
9 Accommodation and Food Services $227,650,533 5% 16,535 $243 $12,641
10 Administrative and Support and Waste
Management and Remediation Services
$219,004,740 5% 7,470 $499 $25,968
11 Wholesale Trade $130,674,996 3% 2,677 $903 $46,955
12 Finance and Insurance $119,036,400 3% 2,420 $887 $46,104
13 Other Services (except Public Administration) $103,309,991 2% 3,524 $492 $25,603
14 Information $78,061,978 2% 1,771 $932 $48,466
15 Real Estate and Rental and Leasing $68,711,798 1% 1,972 $591 $30,714
16 Management of Companies and Enterprises $31,110,441 1% 565 $1,054 $54,787
17 Arts Entertainment and Recreation $26,999,811 1% 1,560 $347 $18,048
18 Utilities $26,589,722 1% 437 $838 $43,579
19 Agriculture Forestry Fishing and Hunting $17,944,002 0% 594 $582 $30,282
20 Mining $3,554,441 0% 56 $1,221 $63,472
Source: U.S. Bureau of Labor Statistics
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The military contribution to the area’s economy was a key growth driver over the period 2005 -
2010, aided in part by the military’s base realignment process. The military’s share of the
regional gross domestic product grew from 31% in 2004 to 34% in 2010, resulting in regional
economic growth rates above state and national averages in 2005 and 2007-2009.
Source: Bureau of Economic Analysis
Source: Bureau of Economic Analysis
-4.00%
-3.00%
-2.00%
-1.00%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Real GDP Growth Rate
US North Carolina Fayetteville MSA
27.0%
28.0%
29.0%
30.0%
31.0%
32.0%
33.0%
34.0%
35.0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Federal Military Contribution to Fayetteville (MSA)
Real GDP
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However, since a peak in the military’s economic contributions to the region in 2010, military
activity has been declining at a rate of 2-4% per year in real terms (i.e. excluding the impact of
inflation). As a result, the region’s overall economic output has been declining since 2012 while
economic activity in the state and the nation has, on average, been rising.
Source: Bureau of Economic Analysis
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
2011 2012 2013 2014
Year-to-Year Change in Fayetteville MSA GDP, by
Military vs Non-Military Sources
Total Military Non-Military
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Table 3: Fort Bragg Troop Strength Trends
Source: Fort Bragg Public Relations, January 2016
Similar patterns can be observed even when comparing the Fayetteville area to other peer
cities with large military installations. The ramp-up in military presence at Fort Bragg resulted in
higher GDP growth than most comparable military metropolitan areas, but the declines in
military activity since 2011 at Fort Bragg have resulted in lower GDP growth in the Fayetteville
area than in most other peer cities.
Fort Bragg Population ASIP COP Data (31 January 2016)FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
Active Duty Army Military 44,436 45,437 45,290 45,051 44,954 44,702 42,532 41,716
PCS Students Military 2,208 2,638 2,966 1,917 2,701 2,306 3,140 2,163
Other Military ( Air Force, Other Services)785 818 751 2,936 2,862 2,998 3,002 3,002
Total Active Component 47,429 48,893 49,007 49,904 50,517 50,006 48,674 46,881
Training Military (TDY Students, Transient & Rotational)3,787 2,305 2,536 2,813 2,899 3,480 2,733 2,956
Reserve Component Military (Assigned at Fort Bragg)1,891 1,810 1,816 3,207 3,281 3,283 3,262 3,391
Total Fort Bragg Military Population 53,107 53,008 53,359 55,924 56,697 56,769 54,669 53,228
Civilian Employees (Assigned at Fort Bragg)9,340 10,158 11,344 14,116 14,515 14,380 14,470 14,663
Contract Employees (Working at Fort Bragg) 6,688 6,984 5,472 5,481 5,496 6,342 5,888 5,552
Military Family Members (Active Duty Military)72,092 74,317 74,491 75,854 76,786 76,009 73,984 71,259
Total Fort Bragg Population 141,227 144,467 144,666 151,375 153,494 153,500 149,011 144,702
Peak Active Duty
Peak Total
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Figure 1: Illustrative Benchmark Comparisons
Source: Various articles, Installation web sites, and U.S. Census
Illustrative Benchmark Comparisons
Ft. Hood / Killeen, Texas
Military Population
2010: 52,000
2016: 38,000
2017 Forecast: 35,000
2015 Total City Population:
141,000
Ft. Benning / Columbus, GA
Military Population
2012: 13,000
2016: 12,600
2017 Forecast: 9,000
2015 Total City Population:
201,000
Redstone Arsenal /
Huntsville, AL
Military Population
Active Duty: 1,000
Federal Civilians: 19,500
Contractors: 15,000
2015 Total City Population:
191,000
Fort Bragg / Fayetteville, NC
Military Population
2010: 49,000
2016: 47,000
2015 Total City Population: 202,000
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Source: Bureau of Economic Analysis
The impacts of reductions in military presence on population have been felt particularly hard in
Cumberland County. While population in Harnett and Hoke counties has continued to grow
over the 2010-2015 period at or above state average growth rates of 1-2% per year, population
in Cumberland County has been declining slightly, in the range of -0.2 to -0.6% per year.
Table 4: Year-to-Year Population Growth, by County
2011 2012 2013 2014 2015
Cumberland 1.2% -0.2% 1.0% -0.2% -0.6%
Harnett 3.0% 2.6% 2.4% 1.4% 1.0%
Hoke 4.2% 2.0% 1.3% 1.0% 2.0%
Total 3 Counties 1.9% 0.7% 1.4% 0.3% 0.1%
State 1.0% 1.0% 1.0% 1.0% 1.0%
Source: U.S. Census Bureau
Concomitant with the declining military presence at Fort Bragg has been regional
underperformance relative to state and national averages along a number of economic
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Real GDP Growth Rate
US Columbus Fayetteville
Huntsville Killeen-Temple
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dimensions--including family incomes, unemployment rates, new business formation, and
housing.
Each of the counties in the region has lower median household incomes than the state, which
itself trails the nation on this metric. The differences are more pronounced on a per capita
basis.
Source: U.S. Census Bureau
Source: U.S. Census Bureau
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
2010 2011 2012 2013 2014
Median Household Income
US North Carolina Cumberland County Harnett County Hoke County
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
2010 2011 2012 2013 2014
Per Capita Income
US North Carolina Cumberland County Harnett County Hoke County
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As shown in the table below, the target region has been experiencing some level of aggregate
growth in jobs and income over the past several years, but the level of growth is below average
for the state.
Table 5: Year-to-Year Growth in Jobs, Wages, and Establishments
2013 2014 2015
3 County
Region
Employment (# jobs) 0.0% -1.0% 0.1%
Total Wages 1.0% -1.4% 2.6%
# of Establishments -1.2% 0.6% 1.4%
State 2013 2014 2015
Employment (# jobs) 1.8% 2.1% 2.6%
Total Wages 3.4% 4.8% 6.2%
# of Establishments 0.3% 0.8% 3.4%
Source:
Relative levels of household incomes had been fairly stable, but recent data indicates that while
many other areas of the state are experiencing growing incomes, median family income in the
Fayetteville MSA declined by almost 4% in 2016.
Table 6: Median Family Income
Median Family Income
Period Level (000s) QoQ %
Change
YOY %
Change
Asheville MSA 2016 57.9 - 3.58
Charlotte MSA 2016 670 - -0.3
Durham MSA 2016 74.9 - 11.13
Fayetteville MSA 2016 522 - -3.87
Greensboro-High Point MSA 2016 572 - 5.93
Raleigh-Cary MSA 2016 76.6 - -2.79
Winston-Salem MSA 2016 585 - 4.28
Source: Federal Reserve Bank of Richmond
Similarly, recent data in Table 7 indicates that area unemployment rates are among the highest
in North Carolina metropolitan areas.
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Table 7: Labor Market Conditions
Labor Market Conditions
Unemployment Rate (SA)
October-16 September-16 October-15
United States 4.90 5.0 5.0
Fifth District 4.6 4.5 5.2
North Carolina 4.9 4.7 5.6
Asheville MSA 4.1 4.1 4.6
Charlotte MSA 4.7 4.7 5.3
Durham MSA 4.3 4.3 5.0
Fayetteville MSA 6.3 6.1 7.3
Greensboro-High Point MSA 5.0 5.1 5.9
Raleigh-Cary MSA 4.2 4.2 4.8
Wilmington MSA 4.8 4.8 5.5
Winston-Salem MSA 4.7 4.7 5.4
Source: Federal Reserve Bank of Richmond
Associated with lower than average—and declining—incomes and higher than average
unemployment rates are above average mortgage delinquency, home foreclosure, and
repossessed property rates. It must be noted, however, that these home mortgage issues are
not near crisis levels.
Table 8: Owner-Occupied Loan Statistics: North Carolina
Owner-Occupied Loan Statistics: North Carolina
September 2015 September 2016
Percent
90+ Days
Past Due
Percent in
Foreclosure
Percent
in REO
Percent
90+ Days
Past Due
Percent in
Foreclosure
Percent
in REO Geographic Area
Asheville 1.00 0.71 0.39 0.86 0.45 0.34
Burlington 1.86 1.01 0.71 1.57 0.66 0.63
Charlotte-Gastonia 1.76 0.94 0.48 1.51 0.62 0.39
Durham 1.83 0.65 0.41 1.50 0.45 0.40
Fayetteville 3.38 1.32 0.90 2.74 0.97 1.16
Goldsboro 2.64 1.04 0.86 1.99 0.82 1.03
Greensboro 2.01 0.94 0.73 1.75 0.71 0.68
Greenville 1.98 1.00 0.62 1.65 0.75 0.68
Hickory-Lenoir 1.56 1.07 0.78 1.41 0.71 0.78
Jacksonville 3.22 1.73 1.43 2.53 1.60 1.88
Kill Devil Hills 1.09 0.72 0.40 1.00 0.52 0.44
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Raleigh-Cary 1.44 0.61 0.30 1.21 0.43 0.26
Rocky Mount 3.16 1.51 1.12 3.04 1.20 1.22
Wilmington 1.36 0.86 0.58 1.18 0.61 0.60
Winston-Salem 1.85 0.93 0.64 1.72 0.71 0.67
North Carolina 1.90 0.93 0.60 1.62 0.67 0.59
Fifth District 1.80 1.14 0.76 1.56 0.80 0.73
United States 1.72 1.50 0.74 1.46 1.08 0.67
Note: FHA and VA loans as well as interest only loans are included in the count of prime loans. Areas with fewer
than 100 total loans will receive an N/A.
Source: Federal Reserve Bank of Richmond/McDash Analytics (September 2016)
One factor that often hinders creation of new, well-paying employment opportunities in an
area is perceived lack of access to a skilled, or well-educated labor pool. This region lags both
the state and nation in the proportion of its labor force that have attained at least a bachelor’s
degree or higher. For example, 22% of Cumberland County residents over the age of 25 have
attained a bachelor’s degree, compared to an average of 30% for the state and 45-50% for
Durham and Wake counties.
Source: U.S. Census Bureau
Economic data also confirms the presence of assets that could help fuel future growth, despite
the prospects of continued reductions in military presence. One key asset is the
disproportionate presence of a skilled, disciplined set of military veterans. Of the 179,999
civilians 25 years and over that reside in Cumberland County, 40,192 or 22.3% are veterans.
Among this veteran population within the county, 77% have some college or associate degrees
and higher, and 27% have a bachelor’s degree or higher—representing significantly higher
educational attainment than the average non-veteran population. On an annual basis, an
average of 6,000 service personnel normally separate from the US Army via Fort Bragg. It is
estimated that as many as one-third remain in the area. Surveys indicate that even more
12%
27%
39%
22%
Civilian Population 25 Years and
Over -Cumberland County
Less than high school
graduate
High school graduate
(includes equivalency)
Some college or
associate's degree
Bachelor's degree or
higher
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transitioning veterans (55%) would remain in the region if suitable employment were available.
(HAS Report, 2016). This large labor pool of skilled workers could be an attractive proposition to
other private- and public-sector employers.
Source: U.S. Census Bureau
Education represents another important regional asset, including three community colleges in
Fayetteville Technical Community College, Central Carolina Community College and a satellite
location of Sandhills Community College — each of which is known to be highly responsive to
specialized training needs of regional employers, and three well-regarded colleges in
Fayetteville State University, Campbell University, and Methodist University offering excellent
preparation for such high potential occupations as healthcare/healthcare administration,
business management, accounting, information technology, cyber security, and teaching.
While the area also offers many other quality of life benefits, it should be noted that one
particularly attractive attribute is relatively high housing affordability, with close to 80% of the
area’s housing for sale being affordable for a family making the median income for the region.
Table 9: Real Estate Conditions
Real Estate Conditions
Housing Opportunity Index (%)
Q3:16 Q2:16 Q3:15
Asheville MSA 59.3 60.0 62.9
Charlotte MSA 69.7 70.0 69.5
Durham MSA 72.4 73.7 70.2
Fayetteville MSA 77.4 79. 5 80. 5
Greensboro-High Pont MSA 77.6 76.7 74.1
Raleigh-Cary MSA 67.2 69.0 72.5
3%
20%
50%
27%
Veterans -Cumberland County
Less than high school
graduate
High school graduate
(includes equivalency)
Some college or
associate's degree
Bachelor's degree or
higher
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Winston-Salem MSA 83.2 79.8 80.8
Source: Federal Reserve Bank of Richmond
Prospective Impacts on Public Education
Military demographic information indicates that 48% of active duty army personnel have
dependent children. Among those army families with children, the average number of
dependent children is 2.1, with 34% being pre-school (0-4 years old), 33% being elementary
school (5-10 years old), 13% middle school (11-13 years old), and 16% high school (14 – 18
years old) (Source: 2014 Demographics: Profile of the Military Community, U.S. Dept. of
Defense).
Based on this recent demographic data, a reduction of 3,000 active duty military personnel
would be expected to lead to a reduction of close to 3,000 school a ge children, in the following
distribution:
o Pre-School: 1,019
o Elementary Children: 999
o Middle School: 380
o High School: 473
o Total: 2,871
This level of prospective future impact is comparable to the reductions in the number of
military-connected students that have in fact already taken place over the past several years.
The Department of Defense provides data on military-connected students by school district for
districts with high proportions of such students. This data indicates that for Cumberland Coun ty
Schools there was a reduction of 2,700 military-connected students from FY 2014 to FY 2017.
From a FY 2012 peak of 16,000 military connected students, representing 31% of Cumberland
County Schools students, the military-connected proportion has declined by almost 4,000
students, accounting for approximately 24% of the total as of FY 2017.
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Associated with declines in military-connected students have been declines in Impact Aid grants
provided by the federal government to local education agencies (I.e. school districts) that are
located near military installations. While there are several impact aid-related grants available,
the figure above shows the decline of $3.4 million that has taken place for Impact Aid
supporting general operations for Cumberland County Schools since FY 2012.
52 52 53 53 52 51
16 15 15 14 13 12
31%30%28%
27%25%24%
0%
5%
10%
15%
20%
25%
30%
35%
-
10
20
30
40
50
60
FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 Military As $% of TotalNumber of StudentsThousandsMilitary-Connected Students in Cumberland County
Schools
Total Students Military Mil %
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It is interesting to note that the decline in military-connected students has been almost
completely offset by an increase in students who are not dependents of military personnel. This
could be an indication that many of the families with school age children who are transitioning
away from the military may be choosing to stay in the area.
Housing Impacts
Estimates of the potential impacts on the local housing market were derived by first examining
Census Bureau data to determine current residential locations of active duty military-affiliated
personnel in the target region. Guidance received from the regional association of realtors
indicated that of those living off post approximately half rented and half were purchasi ng their
homes. Assuming that these trends remained constant with troop reductions, a cut of 3,000
troops would be felt most in Cumberland County, which could experience an increase in overall
vacant housing of as much as 9.2%, increasing vacancy rates in the County to as much as 16.2%
from a 2014 level of 12.9%.
Table 10: Increase in Vacant Housing
2014 Cumberland
County
Harnett
County
Hoke County Total
Population 325,814 126,865 51,644 504,323
Population 16 and over 247,401 91,521 36,653 375,575
Armed forces 26,994 4,454 3,130 34,578
Owner-occupied units 65,642 27,488 11,010 104,140
Renter-occupied units 56,646 14,113 5,524 76,283
Vacant housing units 18,122 6,521 2,613 27,256
Owner vacancy rate 3.0% 2.5% 3.8%
Rental vacancy rate 8.8% 8.7% 9.2%
Overall vacancy rate 12.9% 13.9% 13.6%
Median housing value ($) $
128,600
$
133,400
$ 143,500
Units occupied by armed
forces
26,994 4,454 3,130 34,578
Estimated armed forces
owner-occupied
13,497 2,227 1,565 17,289
Estimated armed forces
renter-occupied
13,497 2,227 1,565 17,289
3,000 Armed Forces
Reduction:
Housing units lost 1,664 275 193 2,131
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% Increase in vacant housing 9.2% 4.2% 7.4% 7.8%
2,000 Armed Forces
Reduction:
Housing units lost 1,109 183 129 1,421
% Increase in vacant housing 6.1% 2.8% 4.9% 5.2%
1,000 Armed Forces
Reduction:
Housing units lost 555 92 64 710
% Increase in vacant housing 3.1% 1.4% 2.5% 2.6%
Source: US Census Bureau
Additional analysis of the defense contracting sector to be provided.
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Troop Reduction Scenarios
As noted above, the number of active duty military personnel assigned to Fort Bragg has
already declined by approximately 4,000 over the period FY 2012 to FY 2015. These declines
were essentially ‘under the radar’, with no public annou ncements or descriptions. Since 2015,
the only specific reductions that have been announced have been the closing of the 440th Airlift
Wing in 2016, representing a reduction of over 1,000 personnel from peak levels, which was
offset by an increase in another command. A reduction of another 840 Army soldiers was said
to be expected by 2018, but no confirmed details of this expectation were made public.
The study team was asked to create future troop reduction scenarios of 1000, 2000, and 3,000
personnel. Two different approaches were used to develop these illustrative projections of
potential future outcomes.
o Scenario 1 is based on the 2013-2015 Armed Forces annual survey of consumer
expenditures by military personnel and their families. This survey was used to
determine the typical disposable income and expenditure patterns for 3,000, 2,000, and
1,000 soldiers. It assumed that (1) the drawdown of troops will continue to reflect the
existing ratio of civilian personnel to the active duty soldiers; (2) other than the local
installation contracts, the number and value of Department of Defense contracts are
uncorrelated to the size of troops; and (3) the active duty soldiers who are separated
from Fort Bragg do not stay in the area.
o Scenario 2 develops average salary assumptions of military personnel who may be
reduced based on assumptions that assumes that future reductions will take place
primarily at the battalion level, weighted more heavily to more junior level personnel
than would be assumed in Scenario 1. This approach was also recommended by a
military liaison affiliated with the Department of Defense Office of Economic
Adjustment.
The personnel ranks and classification comprising a typical Army battalion were used to
compute personnel payroll. Adjustments were made in payroll for relevant federal taxes
and saving rates to derive the disposable incomes for different personnel levels. The
average disposable income was used to compute total disposable inco me for 3,000,
2,000, and 1,000 troops. It is assumed that separation of active duty soldiers will result
in at least 10% reduction in civilians jobs. On consultant's recommendation, it was
stipulated that one-quarter of civilian jobs will be in each of the following salary levels:
GS 11, 12, 13, and 14. Relevant federal and state taxes and average saving rate were
deducted to obtain total Civilian disposable income.
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Figure 2: Generic 500-Sopldier U.S. Army Battalion (for planning purposes)
Source: Planning Document of the U.S. Army
(500)
Total
Battalion
HQ
Company
Company A Company B Support
Company
Intel
Section
Logistics
Section
Medical
Section
HQ
Platoon
(125)(100)(75)
(15)
(10)
(10)
(33)
(100)
Company C
(100)
Personnel
Section (10)
Operations
Section (30)
Communications
Section (15)
Maintenance
Platoon
Distribution
Platoon
Feeding
Section
HQ
Platoon (5)
(15)
(17)
(38)
Special
Staff (2)
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Potential Economic Impact of Further Troop Reductions
The IMPLAN econometric modelling software is used in this study to estimate the economic
impact of troop reductions at Fort Bragg. The IMPLAN Pro software is widely used by academic
institutions, federal, state and local governmental agencies. The software uses input-output
tables to track how dollars injected into a sector are spent and re -spent in other sectors of the
economy creating ripple effects in the entire region.
Under Scenario 1, the IMPLAN results indicate:
o A reduction of 3,000 troops could result in the loss of approximately 5,000 additional
full-time and part-time jobs, $618 million in sales, $264 million in wages and salaries and
$12 million in tax revenues.
o With a 2,000 troop reduction, the region will lose full-time and part-time jobs 3,238
jobs, approximately $416 million in sales, $268 million in wages and salaries and about
$8 million in taxes.
o With a 1,000 soldier draw down, the region will lose 1,618 full-time and part-time jobs,
almost $99 million in sales, approximately $88 million in wages and salaries and about
$5 million in state and local taxes.
Each 100 active duty military jobs in the region support as many as 60 other jobs (including
civilians at Fort Bragg); each active duty military job can support an average of as much as
$90,000 in labor income—representing soldier income plus income for a soldier’s share of
supported jobs
Table 11: Fort Bragg Troops Reduction Scenario 1 Economic Impact
3000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -4,847 ($264,458,573) ($617,522,885) ($12,087,902)
Harnett County -6.5 ($169,138) ($244,877) ($23,279)
Hoke County -2.5 ($35,895) ($176,356) ($5,167)
Total Impact -4,856.0 ($264,663,606) ($618,344,116) ($12,116,348)
2000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County 3,231.90 ($176,305,715) ($411,681,907) ($8,058,259)
Harnett County -4.3 ($112,759) ($4,429,918) ($15,512)
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Hoke County -1.6 ($23,932) ($117,836) ($3,444)
Total Economic
Impact
-3,237.80 ($267,632,801) ($416,229,661) ($8,077,215)
1000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -1,615.00 ($88,152,857) ($98,514,207) ($1,712,323)
Harnett County -2.2 ($56,379) ($214,959) ($3,151)
Hoke County -0.8 ($11,966) $58,918 ($699)
Total Impact -1,618,90 ($88,221,203) ($98,788,084) ($($1,716,173)
Source: IMPLAN model and authors’ calculations
As expected, the residents of Cumberland County will bear the brunt of the adverse economic
impact of reduction in troops. For example, for a loss of 3,000 soldiers, over 99% of the region’s
reductions in jobs, wages, and sales would occur in Cumberland County.
The top ten industries impacted given the Scenario 1 approach are shown in Table 12. Other
than federal government, the major sectors that will lose jobs are limited-service restaurants,
full-service restaurants, real estate sector, office of physicians, genera l merchandise stores,
nursing and community care facilities, food and drinking places, food and beverages stores, and
personal care services. The real estate sector will lose almost 49 jobs and $8 million in sales.
The offices of physicians will see a reduction of 37 jobs and a loss of about $5 million in sales.
Offices of physicians and nursing facilities together will also experience about $4 million
reduction in wages and salaries. Top ten losers in terms of wages and salaries are also shown in
the table.
Table 12: Top Ten Industries/Sectors
Cumberland County
Top Ten Sectors by Employment Total
Employment
536 * Employment and payroll of federal govt, military -4,044.0
502 Limited-service restaurants -62.7
501 Full-service restaurants -57.9
440 Real estate -48.7
475 Offices of physicians -36.8
405 Retail - General merchandise stores -35.7
483 Nursing and community care facilities -30.7
503 All other food and drinking places -26.8
400 Retail - Food and beverage stores -24.3
509 Personal care services -24.2
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Top Ten Sectors by Labor Income Total Labor
Income
536 * Employment and payroll of federal govt, military -258,262,072.4
475 Offices of physicians -3,089,430.8
501 Full-service restaurants -1,085,560.1
434 Nondepository credit intermediation and related
activities
-1,061,034.6
502 Limited-service restaurants -940,052.9
483 Nursing and community care facilities -919,302.4
504 Automotive repair and maintenance, except car washes -914,022.4
405 Retail - General merchandise stores -907,154.5
396 Retail - Motor vehicle and parts dealers -855,422.3
395 Wholesale trade -811,931.5
Top Ten Sectors by Output Total Output
536 * Employment and payroll of federal govt, military -495,893,093.0
441 Owner-occupied dwellings -17,101,382.0
440 Real estate -8,392,286.1
475 Offices of physicians -4,911,116.0
502 Limited-service restaurants -4,368,363.2
428 Wireless telecommunications carriers (except satellite) -2,746,040.8
395 Wholesale trade -2,725,459.5
501 Full-service restaurants -2,324,109.7
405 Retail - General merchandise stores -2,182,999.4
433 Monetary authorities and depository credit
intermediation
-2,004,096.6
Copyright 2016 Minnesota IMPLAN Group, Inc.
The economic impact of potential reduction of troops in Scenario 2 is similar to Scenario 1,
although smaller. Scenario 2 impacts include:
o With a 3,000 troop reduction, the region will lose approximately 3,630 jobs, $450 million
in sales, $107 million in wages and salaries and 5 million in state and local tax revenues.
o With a 2,000 troop reduction, the region will lose 2,395 jobs, $291.3 million in sales,
$63.7 million in wages and salaries and about $3 million in state and local taxes.
o With 1,000 soldiers draw down, the region will lose approximately 1,618 jobs, $105
million in sales, $35.8 million in wages and salaries and about $3.7million in state and
local taxes.
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Table 13: Fort Bragg Troops Reduction Scenario 2 Economic Impact
3000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland
County
-3,627 ($107,589,895) ($450,204,241) ($5,147,004)
Harnett County -2.6 ($68,811) ($262,356) ($9,479)
Hoke County -1 ($14,605) ($71,900) ($2,102)
Total Impact -3,630.6 ($107,673,311) ($450,538,497) ($5,158,585)
2000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland
County
-2,393.00 ($63,659,523) ($291,115,618) ($3,026,483)
Harnett County -1.6 ($40,714) ($155,232) ($5,543)
Hoke County -0.6 ($8,641) ($45,548) ($1,243)
Total Economic
Impact
-2,395.20 ($63,708,878) ($291,316,398) ($3,033,269)
1000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland
County
-1,208.00 ($35,783,426) ($105,041,297) ($1,712,323)
Harnett County -0.9 ($22,886) ($87,257) ($3.151)
Hoke County -0.3 ($22,816) ($29,916) ($699)
Total Economic
Impact
-1,618.90 ($35,829,128) ($105,158,470) ($1,716,173)
Multipliers Employment Output Labor Income
Multiplier Multiplier Multiplier
3,000 Troops 1.1 1.08 1.1
Source: IMPLAN model and authors’ calculations
The impact of reduction in 3,000 soldiers on top ten sectors by labor income, output, and
employment are shown in Table 13. The major industries that will be impacted by the
drawdown of 3,000, 2,000 and 1,000 troops will be federal government, limited serv ice
restaurants, real estate, retail, offices of physicians, nursing and community care facilities.
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Table 14: Top Ten by Labor Income
Description Labor Income
* Employment and payroll of federal govt, military -75,383,357.5
* Employment and payroll of federal govt, non-military -21,599,222.9
Offices of physicians -1,160,143.1
Full-service restaurants -407,649.6
Nondepository credit intermediation and related activities -398,439.7
Limited-service restaurants -353,008.7
Nursing and community care facilities -345,216.5
Automotive repair and maintenance, except car washes -343,233.7
Retail - General merchandise stores -340,654.7
Retail - Motor vehicle and parts dealers -321,228.2
Top Ten by Output Total Output
* Employment and payroll of federal govt, military -367,873,213.8
* Employment and payroll of federal govt, non-military -46,261,371.7
Owner-occupied dwellings -6,421,911.4
Real estate -3,151,471.5
Offices of physicians -1,844,222.4
Limited-service restaurants -1,640,407.9
Wireless telecommunications carriers (except satellite) -1,031,193.3
Wholesale trade -1,023,464.6
Full-service restaurants -872,749.7
Retail - General merchandise stores -819,760.0
Top Ten by Employment Total Employment
* Employment and payroll of federal govt, military -3,000.0
* Employment and payroll of federal govt, non-military -300.0
Limited-service restaurants -23.5
Full-service restaurants -21.8
Real estate -18.3
Offices of physicians -13.8
Retail - General merchandise stores -13.4
Nursing and community care facilities -11.5
All other food and drinking places -10.1
Retail - Food and beverage stores -9.1
Copyright 2016 Minnesota IMPLAN Group, Inc.
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Economic Impact by Other Major Industries
Scenario 1 and 2 impacts on specific industries are detailed in Table 15. The estimates are based
on the 2013-2015 Annual Expenditure of Armed Forces Survey disposable income of a majority
of the households included in the survey. In Scenario 1, the actual spending on each item was
multiplied by number of soldiers to obtain the total spending. Scenario 2 expenditures are
based on the total disposable income of a generic battalion. The total spending was calculated
by multiplying average spending of all consuming units in the survey b y the total disposable
income of 3,000, 2000, and 1,000 soldiers.
The potential reduction of 3,000 soldiers under Scenario s 1 and 2 will impact other major
industries as follows: the food industry will lose sales between $24 million and $9.5 million;
restaurants between $7 million and $3 million; alcoholic beverages between $1.5 million and
$867,796; furniture industry between $1.6 million and $591,546; new cars and trucks dealers
between $5.7 million and $2.8 million; used cars and trucks between $7.5 million and $2.5
million; entertainment industry between $9 million and $3.7 million; personal care products
and services between $2 million and $909,570; and major appliances between $782,910 and
$336,397.
Table 15: Impact by Major Industries
Scenario 1 Scenario 2
Total 3000
Troops
Total with
2000 Troops
Total 1000
Troops
Total 3ooo
Troops
Total 2ooo
Troops
Total 1ooo
Troops
Food $24,459,540 $16,306,360 $6,879,380 $9,571,565 $6,381,043 $3,190,422
Meals at restaurants,
carry outs and other*
$8,734,590 $5,833,060 $2,338,060 $3,374,829 $2,249,879 $1,124,591
Alcoholic beverages $1,542,450 $1,028,300 $383,890 $867,796 $445,196 $222,538
Housing $12,828,270 $8,552,180 4,376,090 $4,005,159 $2,698,099 $1,734,689
Mortgage interest and
charges
$825,230 $550,620 $275,310 $520,470 $346,970 $173,442
Household furnishings
and equipment
$5,523,980 $3,669,320 $1,132,100 $2,321,116 $1,546,517 $773,696
Furniture $1,615,890 $1,077,260 $362,450 $593,546 $394,495 $197,859
New Cars and trucks $5,784,480 $3,856,320 $896,600 $2,385,796 $1,589,581 $795,240
Used Cars and Trucks $7,511,040 $5,007,360 $2,225,520 $2,501,078 $1,666,390 $833,666
Major Appliances $782,910 $521,940 $137,710 $336,397 $224,264 $112,128
Gasoline and motor oil $8,657,430 $5,771,620 $2,405,030 $3,104,394 $2,068,360 $1,120,890
Vehicle insurance* $3,050,970 $2,033,980 $884,730 $1,504,379 $1,002,321 $501,444
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Leased and rental
vehicles
$2,092,800 $1,395,200 $539,400 $400,200 $266,641 $133,396
Health insurance $7,167,540 $4,778,360 $1,613,550 $3,770,259 $2,512,005 $1,265,713
Hospital room and
services
$472,740 $311,160 $91,560 $183,579 $122,313 $61,191
Entertainment $9,073,830 $6,049,220 $2,054,230 $3,780,245 $2,518,659 $1,260,042
Personal care products
and services
$2,089,680 $1,393,120 $557,020 $909,670 $606,084 $303,212
College tuition $754,410 $502,940 $25,790 $1,107,701 $736,518 $368,245
Elementary and high
school tuition
$519,150 $346,100 $86,610 $216,903 $144,600 $72,298
Legal fees $433,590 $289,060 $121,100 $183,593 $122,322 $61,395
Accounting fees $145,110 $96,740 $33,440 $94,565 $63,605 $31,820
Cash contributions to
charities and other
organizations
$268,800 $179,200 $89,600 $300,833 $200,436 $100,274
Cash contributions to
church, religious
organizations
$1,901,640 $1,267,760 $89,600 $1,024,722 $682,650 $341,518
Cash contribution to
educational institutions
$129,180 $86,120 $63,600 $60,578 $40,361 $20,192
Source: 2013-2015 Annual Expenditure of Armed Forces Survey and authors’ calculations.
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Target Sectors
The purpose of this Target Industry Validation is to review, identify, update, and validate
promising industry sectors, for Fayetteville, North Carolina, including Cumberland, Harnett, and
Hoke Counties. By recruiting new companies to the region, the potentially negative economic
impacts can be mitigated. Beyond the scope of troop reductions, the Fayetteville region should
seek to diversify the economy. Objective II B in Fayetteville’s FY2017-18 strategic plan is “to
implement strategies that diversify the city’s tax base and increase the industrial and
commercial tax bases.”
Before implementing target marketing awareness and business attraction strategies, it is
critically important that proper analysis and research be done. Matching the strengths and
assets of the Fayetteville region with the needs of growing and expanding companies is vital to
the success of targeting. For this study, we looked at area advantages the region can build upon
to expand their economic base. We also analyzed the target sectors of each county to ensure
our recommendations do not conflict with local strategies.
We factored in economic and demographic trends, industry growth trends, and existing
industries in the region. In addition, we evaluated industry and company types which would
find the Fayetteville region attractive. Fayetteville possesses many assets and strengths,
including infrastructure, location, workforce, and military resources. We also want to recognize
the natural resources, recreational opportunities, and overall quality of life. Our objective is to
recommend industries that are the most feasible and the most desirable for the region.
Based on our research and analysis, we recommend the following target industry sectors.
o Logistics and Warehousing
o Defense and Security
o Advanced Manufacturing
o Business Services
Recommended Targets
Logistics and Warehousing
Fayetteville is in the perfect location to take advantage of the
opportunities in Logistics and Warehousing. The existing logistics and
distribution industry in the region is flourishing for good reason. The
transportation assets of the region are evident – with ready access to
top- interstates, rail, and airports. Fayetteville’s location is also in the
center of the Eastern seaboard with access to a large p opulation.
Additionally, Fayetteville and the surrounding region have a skilled
workforce for this cluster, as evidenced from the existing companies. The industry cluster is
broad, including freight forwarding, warehousing, wholesaling, e-commerce, and supply chain
planning segments.
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Defense and Security
The Fayetteville region can build upon the Defense and Security Cluster existing in the region,
with a focus on traditional segments, as well as, developing technologies such as unmanned
aerial vehicles, robotics, and biometrics. The Fayetteville region has a long military history and
represents the largest Army base in the world. Even though government spending on defense
is expected to remain stagnant, commercial applications will continue their gro wth. While the
Fayetteville region doesn’t want to be dependent on the military for industry growth, the
military association with the region is known worldwide. It will help open conversations with
leads and prospects. The military presence at
Fort Bragg and the large pool of skilled workers
in the area will encourage growing and
expanding companies to consider the area in
order to access the talent pool. The educational
assets in the region also support this industry
well. This industry cluster can include search
and navigation instruments, aerospace,
communications equipment, wiring,
cybersecurity, and other related areas.
There may be significant growth potential associated with increasing the share of defense
contracts performed for Fort Bragg commands that are fulfilled by companies with significant
local presence. As an example, almost two-thirds of contracts performed for commands based
at Redstone Arsenal in Alabama are fulfilled by companies with a major presence in the near -by
Huntsville, Alabama metropolitan area. This contrasts with what appears to be less than 20% of
Fort Bragg contracts being fulfilled by companies with local presence in the greater Fayetteville
region. There may be opportunities to attract on a targeted basis companies f ulfilling contracts
from other states to locate major offices near Fort Bragg. There may also be opportunities to
help existing small defense contractors or other businesses in the region grow with targeted
assistance focused on commercializing military technology. The Department of Defense has
initiatives currently underway to help drive military technology into non-military applications
(designing and manufacturing unmanned aerial vehicles for agricultural applications might be
one illustrative example).
Advanced Manufacturing
The Fayetteville region is diverse but has room to grow its
manufacturing base. Both Cumberland and Harnett
Counties have a lower percentage of manufacturing when
compared to the state average. However, Hoke County
has a comparatively large manufacturing base. There is
opportunity to grow in several sub-segments in the region
such as chemicals, electrical equipment, and automotive
suppliers. Many of these segments have experienced
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healthy growth over the past few years and are forecasted to continue growth into the future.
This cluster will benefit from the transportation network, in the region as well as the available
skilled workforce and education resources. This cluster will support the transportation, aviation,
and defense industries in the area as well as production technology that serves many other
industries.
Business Services
Business Services, from banking and insurance to
management consulting and software, will find a good
home in the Fayetteville region. An educated
workforce is available for office-based industries,
augmented each year by exiting military personnel,
military spouses, and graduating students. The
Fayetteville region has room to grow in this industry
and should take advantage of the opportunity of
growth in business services. Many segments have
experienced recent growth and will continue to grow and expand into the future: data
processing, search engines, credit card processing, load administration, portfolio management,
insurance claims adjusting, and payroll and bookkeeping services.
Small Business and Entrepreneurial Opportunities
Table 16 shows the industries and sectors in Cumberland, Harnett and Hoke Counties with
excess demand that is not currently met by local suppliers. These sectors represent small
business development and entrepreneurial opportunities, which are discussed in the strategies
section of this report.
Table 16: Sectors/Industries with Excess Demand in the Region
Sectors/Industry with Excess Demand
Cumberland County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
4452 Specialty Food Stores $118,871,795
445 Food and Beverages stores $106,600,864
443 Electronic and Appliances Stores $71,245,517
447 Gasoline Stations $29,067,044
4412 Other Motor Vehicles Dealers $19,179,338
4453 Beer wine and Liquor Stores $9,518,640
4442 Lawn & Garden Equipment Supply Stores $8,912,064
4512 Books, Periodical & Music Stores $7,305,590
4483 Jewelry, Luggage and Leather Goods Stores $4,096,069
7223 Special Food Services $2,665,089
7224 Drinking Places-Alcoholic Beverages $941,440
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4533 Used Merchandise stores $295,220
Harnett County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
452 General Merchandise Stores $121,589,741
4521 Department Stores excluding leased Department $92,357,060
441 Motor Vehicles and Parts Dealers $72,369,671
4411 Automobile Dealers $51,683,618
448 Clothing and Clothing Specialty Stores $47,849,557
4452 Specialty Food Stores $42,729,539
443 Electronic and Appliances Stores $40,612,988
722 Food Services and Drinking Places $36,245,968
4481 Clothing stores $33,244,535
4529 Other Merchandise Stores $29,232,681
7221 Full service restaurants $25,110,802
453 Miscellaneous Store Retailers $24,994,285
451 Sporting Goods, Hobby, Book and Music Stores $23,432,353
4412 Other Motor Vehicles Dealers $23,247,950
454 Non-stores Retailers $22,690,780
4441 Bldg Materials and Supply Dealers $20,164,871
4539 Other Miscellaneous Stores Retailers $19,939,839
4541 Electronic Shopping and Mail-order Houses $18,360,460
4511 Sporting Goods, Hobby, Musical instrument Stores $18,320,132
444 Bldg Materials, Garden Equip and Supplies $15,994,448
442 Furniture and Home Furnishings $13,806,470
4421 Furniture stores $9,372,208
4483 Jewelry, Luggage and Leather Goods Stores $8,926,985
7222 Limited service eating places $6,235,111
4532 Office supplies, Stationary and Gifts Stores $6,062,522
7224 Drinking Places-Alcoholic Beverages $6,015,941
4482 Shoe Stores $5,678,037
4512 Books, Periodical & Music Stores $5,112,221
4422 Home Furnishings Stores $4,434,262
4543 Direct Selling Establishments $3,414,533
4542 Vending Machines Operators $915,787
Hoke County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
441 Motor Vehicles and Parts Dealers $105,410,540
4411 Automobile Dealers $91,224,024
445 Food and beverages stores $53,004,844
4451 Grocery Stores $34,439,999
722 Food Services and Drinking Places $29,064,135
448 Clothing and Clothing Accessories Stores $22,359,196
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443 Electronic and Appliances Stores $21,481,614
443 Electronic and Appliances stores $21,481,614
444 Bldg Materials, Garden Equip and Supplies $20,624,928
4441 Bldg Materials and Supply Dealers $19,022,043
4441 Bldg Materials and supply dealers $19,022,043
4452 Specialty Food Stores $17,638,583
446 Health and Personal care stores $15,804,471
4482 Shoe Stores $15,350,457
4481 Clothing stores $15,350,457
7222 Limited service eating places $13,905,689
4529 Other General Merchandise Stores $13,139,150
7221 Full service restaurants $12,238,585
453 Miscellaneous Store Retailers $10,839,340
451 Sporting Goods, Hobby, Book and Music Stores $10,496,599
447 Gasoline Stations $10,496,599
442 Furniture and Home Furnishings $9,473,764
4412 Other Motor Vehicles Dealers $8,838,187
4511 Sporting Goods, Hobby, Musical instrument Stores $7,513,235
4539 Other Miscellaneous Stores Retailers $6,535,758
4413 Auto Parts, Accessories and Tire Services $5,348,329
4421 Furniture stores $5,231,084
4483 Jewelry, Luggage and Leather Goods Stores $5,006,311
4422 Home Furnishings Stores $4,242,680
4422 Home Furnishings Stores $4,242,680
4541 Electronic Shopping and Mail-order Houses $4,018,395
4512 Books, Periodical & Music Stores $3,014,563
4532 Office supplies, Stationary and Gifts Stores $2,537,562
454 Non-stores Retailers $2,537,562
7224 Drinking Places Alcohol beverages $2,307,500
4543 Direct Selling Establishments $1,976,712
4442 Lawn and Garden Equipment and Supplies $1,602,985
4533 Used merchandise stores $1,380,510
4453 Beer, Wine and liquor stores $926,262
7223 Special Food Services $612,361
4531 Florists $385,510
Source: ESRI Reports
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Workforce Development Strategies
Synopsis
The Fayetteville State University (FSU) team prepared an inventory of the skills and experiences
of expected separating soldiers and impacted civilian workers and matched them with the labor
force needs of the region. The bottom line result is that there does not seem to be a major
disconnect between the numbers or abilities of separating soldiers and needs of the region.
Where additional training is indicated, special arrangements can be made with the regional
community colleges including Fayetteville Technical Community College (FTCC), Sandhills
Community College (SCC), and Central Carolina Community College (CCCC) to provide much of
the ‘gap’ education, and/or perhaps with the area’s three universities as well. To those
separating soldiers and civilians who aspire to develop their own businesses, technical and
business planning assistance can be provided by the FTCC, SCC, and CCCC Small Business
Centers, the FSU Small Business and Technology Development Center (SBTDC), and Veteran
Business Outreach Center (VBOC). Those who lose Fort Bragg base support contracts can be
provided technical assistance through the FTCC-based Military Business Center (this might
include contractors, suppliers and service providers). Longer term, the education/training and
workforce and economic development entities will need to work much more closely together to
develop skills and talent pipelines for any emerging cluster industries and sector employers
involved in any diversification strategy across the tri-county region. It is hoped that this plan will
help guide civilian and military service providers and increase awareness of private and public
sector employers regarding this talent pool for the tri-county region and larger state labor
market.
Detailed Workforce Development Implementation Planning Approach
Based on the results of the economic analyses - current and future recommended scenarios -
of the three major impact counties, a set of implementable recommendations regarding inter-
related and -dependent workforce/talent and economic development and education issues are
included in this overall assessment and proactive action plan. While the FSU team possessed
expert knowledge of these realms, the in-depth analysis and recommended strategies that
follow include input from many other key ‘Workforce/Economic Development’ (WD/ED)
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community/regional stakeholders/partners including: two sister four-year institutions:
Methodist University and Campbell University; FSU’s SBTDC and VBOC; three regional
community colleges (including their Small Business Centers, and FTCC’s Military Business
Center); three local Workforce Development Boards; Chambers of Commerce; Fort Bragg’s
Transition Assistance Program (TAP f/d/b/a ACAP); Military and Veterans organizations; and
local/area Economic Developers. Some of the region’s largest private (and public including
federal, state, and local government) employers were also consulted.
Once the predicted impact of personnel losses on the tri-county region’s various economic and
employment sectors/occupations was determined, recommendations were developed and
proposed below for each major cluster including healthcare, retail, hospitality, services, real
estate, and defense (especially contractor and supporting businesses). Workforce skill sets and
strategies to assist and transition military personnel were identified, but additionally, new
and/or increased workforce pipelines may need to be developed, including via continuing
education and entrepreneurial preparation. One overall goal is to keep businesses and skilled
workers in the region as the experience and education represented by these workers could
complement other tri-county employers as well. Another objective is to help with sector
diversification efforts. To those two ends, the FSU team - working with key
stakeholders/partners and collaborative steering committee/s - created a shorter-term
roadmap for assistance to affected workers and businesses in this section; and longer -term
recommendations to revitalize and further diversify the regional economy and labor market
elsewhere in this report.
In general, the implementation plan regarding Workforce/Economic Development issues
includes the following action items:
Providing coordinated outreach and assistance for all dislocated workers – both military and
civilian – and small to medium-sized businesses impacted in order to retain talent, jobs and
employers in the region (specifically healthcare, retail, hospitality, services, real estate, and
defense)
Bridging any skills gaps jobseekers may face including IT/computer, work readiness,
soft/interpersonal, and job finding/getting/holding skills training or retraining/up-skilling
(credential stacking/latticing) so they can seek, gain and keep new employment
Fostering entrepreneurism so some displaced workers might become small business owners
and existing small firms might continue to prosper
Adjusting, aligning and enhancing regional economic and workforce development
strategies, including perhaps diversification, using this new and more accurate data
Developing, attracting new and/or expanding existing businesses across the tri-county area
-- perhaps including cluster development
Assisting the growth and expansion of new/existing industry cluster(s) that are less reliant
on Federal defense contracts
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Developing and launching career information education efforts around key growth
industries and their major occupations throughout the regional k-20 and workforce/training
system
Other challenges that may need to be addressed and overcome include the fact already
recognized and published by OEA that the effects of relatively small/er reductions such as those
considered here can be masked until the cumulative effects ultimately become visible,
necessitating early identification of and assistance to ‘at-risk’ workers, companies and sectors.
This entire effort might also include the need for a coordinated effort to advertise the
region as a good place for veterans to live, work and play due to its military friendly
communities.
Specific Skill Set Analyses
The occupational skills (MOS) makeup of the active duty Army service members, and military-
civilians, attached to Fort Bragg involved in any reduction-in-force scenario needed to be
assessed in order to better ease their potential transition to civilian employment in the tri-
county region. The major and most prevalent occupational codes and skill sets were then
compared to existing civilian occupations using conversion cross-walks or translators - namely
O*Net Online and CareerOneStop. Then these were compared with the Standard Occupational
Classification (SOC) system from the U.S. Bureau of Labor Statistics for occupational match-
making in key current regional and future growth sectors.
For purposes of this study, it has been determined that the five most common military
occupational specializations for Fort Bragg’s active military personnel are: Infantryman (11B);
Health Care Specialist (68W); Wheeled Vehicle Repairer (63W/91B); Military Police (31B);
Combat Engineer (12B); and Food Service Specialist (99B). These occupations match quite
closely those identified by a survey used to publish “Military Human Capital Snapshot, Fort
Bragg - Fayetteville, NC,” an assessment of the transitioning military workforce at Fort Bragg, in
January 2016.
This particular military occupational skills mix shows strong correlation with several of the tri-
county Fort Bragg region’s largest civilian sectors/occupations, including growing areas in
health care, public administration, public safety/homeland security, business management,
logistics, and food service occupations. It also shows alignment with the target sectors of
defense and security and segments of advanced manufacturing.
At any given time, according to NCWorks data, there are approximately 4,000 jobs available in
the Fayetteville MSA (again, that includes Cumberland and Hoke counties). In a typical month,
there are an average 7,000 job openings advertised online. Both of these counts are relatively
unduplicated. Cumberland County usually represents the 5th highest number of job openings so
advertised across NC. Concurrently, there are about 14,000 ‘potential candidates’ in any given
month in the local MSA. The actual number of unemployed in the MSA is usually at a 1:1 ratio
to advertised online job openings. The major jobs at any given time are Truck drivers; Nurses;
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Network & computer systems administrators; Computer user support specialists; Retail
salespersons and supervisors; Maintenance & repair workers; and Customer service
representatives. Again, these occupations match up nicely with those of scenario impacted
military/civilian labor and some of the target sectors identified for recruitment .
The employers usually with the highest number of job openings advertised online in this MSA
are: General Dynamics; CACI; Department of Veterans Affairs; Booz Allen Hamilton; Cape Fear
Valley Health System; Army Medical Command; FSU; SENTEL Corporation; Cumberland County
and Schools; U.S. Army; Burger King Corporation; Harris Teeter Inc.; ManTech International
Corporation; Leidos Holdings, Inc.; Compass Group; and PSA Healthcare. The nature of these
employers matches quite closely the occupational skills of the military and civilian workers plus
spouses potentially impacted.
Furthermore, the most common minimum ed ucation requirement is high school diploma or
equivalent; the 2nd most common requirement is a Bachelor of Science degree. Meanwhile, the
most common education level of potential candidates (in the NCWorks system) is high school
diploma or equivalent, with the 2nd most common level being 1-3 years of college or a technical
or vocational school. The most common minimum experience requirement is entry level, with
1-2 years coming in 2nd. However, the most common of potential candidates was over 10 years;
and 5-10 years at 2nd place. The average weekly wage for the MSA is approximately $750, or
$18.75 an hour or $38,750 annualized full-time. This is ranked 8th in the state. While relatively
low, it matches the minimum desired wage of available candidates – with the most common
being the $20-$35K range and 2nd being the $35-$50K range.
Future Growth Occupations
In addition to simply noting and matching current and projected occupational demand with
existing labor skill sets, it is also valuable to point out opportunities to provide community
college type training and university education for selected high potential skill types, particularly
for exiting soldiers and military – civilians who are probably knowledgeable in these areas, and
particularly since this has been pointed out in other studies as an opportunity worth building
upon to attract companies to locate operations here. Many military -connected personnel also
possess valuable security clearances.
In order to develop a more highly skilled and educated workforce for the future – more in
alignment with sectors and careers inherent in further diversifying the economy more towards
STEM (Science, Technology, Engineering, and Math) disciplines - it is also important to put
more emphasis on the potential to develop workforce talent along dimensions that would
attract new and/or additional companies to locate here in targeted high paying industries that
could leverage defense or other special assets (such as the advanced manufacturing sectors of
aerospace, virtual reality simulation, remotely piloted aircraft) in addition to emphasis on
preparing excess workforce for where the most jobs are currently (such as retail).
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As noted elsewhere, there are already programs for incumbent worker training and education
meant to help current employees upgrade their skills. There are also customized training
programs offered by NCWorks thru community colleges. As their website states:
“The NCWorks Customized Training Program provides education, training and
support services for new, expanding and existing business and industry in North
Carolina through our network of 58 community colleges, serving all 100 counties
of the state. Our goal is to foster and support three key aspects of your
company's well-being:
Job Growth
Technology Investment
Productivity Enhancement
All solutions are the result of collaboration with the management team and customizing the
training to meet specific objectives adding to business success.”
A review of the potential sectors targeted and discussed elsewhere in this report includes the
following:
o Logistics and Warehousing
o Defense and Security
o Advanced Manufacturing
o Business Services
A fifth sector of growth not necessarily requiring any additional economic development
recruitment efforts is:
o Health Care/Life Science
On balance, these five sectors require a higher order of knowledge, skills, and abilities (KSAs)
leading to equally higher incomes. So at least some of the focus for the tri -county region needs
to be placed on preparing new workers for future jobs in the identified sectors for possible
potential growth. While there are some jobs in each sector that may only require a high school
diploma and/or short to moderate on-the-job training (OJT) or perhaps a certificate, many
others will require either longer term OJT and/or college degrees including 2+2 and advanced
programs. Several jobs involve technical aspects that are tied into the STEM disciplines; many of
these are also tied back to established career pathways in the K-20 education systems.
One area that almost all local employers express a need for is for more customer
service, interpersonal and sales skills and training for same. In fact, the Greater
Fayetteville Chamber of Commerce is planning to offer a series of classes on such topics
for existing employers and their employees. Regional educational institutions would be
wise to offer even more education and training in these critical topics as well. The
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Chamber is also going to be sponsoring a series of business and education roundtables
on a quarterly basis to help identify and meet other skills gaps.
Much of this ‘trainsition’ work, of course, also depends on the ability of the tri-county region to
attract via economic development efforts more business and industry operating in the five
targeted growth sectors. This would need to be done in concert with local workforce
development and public and post-secondary education leaders to ensure that their talent
development and supply programs and pipelines are aligned and adequate to meet future
demand. The number one indicator that corporate site locators use in determining to build,
move, or expand operations is the quality and quantity of the local labor force and
education/training system needed to produce such qualified workers.
One prime local example of an institution of higher learning developing and offering such in -
demand and higher level programs is Campbell University in Harnett County. Over the last few
years, partly in response to regional labor market needs and projections, they have rolled out
new undergraduate programs in nursing, engineering, homeland and cyber-security, and new
graduate and professional programs including physical the rapy and osteopathic medicine. Each
of these fits one of the target growth sectors identified in this report. And FSU has developed
award-winning programs in healthcare and healthcare administration, business, management
information systems, and K-12 teaching, and has developed customized project management
and cybersecurity graduate level programs for both military personnel and civilians. The
university is also strong in preparation for criminal justice-related occupations. BRAC efforts led
to the opening of the Center for Defense and Homeland Security housing traini ng academies in
cybersecurity, emergency management, and national security.
One other local example for community colleges is FTCC’s launch of its cutting -edge Collision
Repair and Refinishing Technology curriculum that prepares individuals to apply tech nical
knowledge and skills to repair, reconstruct, and finish hi-tech automobile bodies, fenders, and
external features. They also have a relatively new simulation and game development
curriculum. Finally, the local public school systems – notably Cumberland County’s – have
opened four early colleges with two located at FSU. The third, located at FTCC, is called
Polytechnic High School and focuses on vocational education mainly in STEM disciplines. In
Hoke County, ‘SandHoke’ Early College High School is a partnership between the Hoke County
School System and Sandhills Community College. Harnett County may want to explore doing
similar.
In Harnett County, there are now two apprenticeship programs tied into the public high
schools: Computer-Integrated Machining Technology and Welding Technology. These were
created by Harnett County Schools, the North Carolina Department of Commerce, Central
Carolina Community College, and several local companies. And as success in the local, regional,
national or even global economy may require a two-or four-year degree, a certificate or
diploma, the Career & College Promise (CCP) allows qualified high-school-age students in North
Carolina to have the opportunity to pursue these options, tuition free, while they are in high
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school. This allows them to get a jumpstart on their workplace and college preparation. CCP
provides three pathways to help advance eligible students’ post-high school success.
To make even more progress in these nascent efforts, a career information
education initiative would need to be planned, coordinated and implemented
focused on the five future growth sectors presented here plus their major
occupations. This would need to include at a minimum the k-12, secondary, and
post-secondary education and training institutions as well as regional Workforce
Development Board operations and partners including industry. This effort could
also help position the region for external grant and other funding opportunities
involving career clusters and sector training. This effort would require more robust
career, educational and personal advising and counseling in the K-12 system so that
middle and high school students could better understand the range of careers
available with various levels of required education, training and skills. This
recommendation is made in the strategies section.
The tri-county regional education, workforce, and economic development systems
would need to be even more aligned with current and future talent needs of
targeted industry sectors. Core competencies and industry-specific skills needed for
the projected high/er growth and wage occupations in the region would need to be
developed. This sector or cluster strategy is an approach that has been adopted all
across the country and not just in other mill or ‘mil’ towns seeking diversification.
The regional umbrella leadership group would also need to have an on -going
process to continually analyze and update any workforce gap projections for each
targeted growth industry in order to keep the talent re-skilled and up-skilled.
More programs in the educational systems that would provide WorkKeys
Assessment and Career Readiness Certificates (CRC) will be needed as well.
Examples of some specific courses that that currently are offered through regional K-
12 Career Technical Education programs and are directly relevant to the target
growth industries include: Drafting, Electronics, Biotechnology, Computer Inte grated
Manufacturing, Fundamentals of Technology, Manufacturing, and Transportation
Systems. More would need to be developed along with an increased number of
apprenticeships and life-long-learning programs.
One such initiative already in the works is a multi-county Health Career Pathway that includes
Cumberland and Hoke (and Moore, but not Harnett) Counties that is currently waiting for state
approval in order to implement. This certified pathway will allow the partnership to develop
programs in healthcare careers plus provide additional funds for career awareness programs,
work-based learning opportunities, apprenticeships, and job placement with large health care
employers. The program was developed over a six-month period through meetings with
industry, education, community partners, and government agencies to meet the continually
growing demand for medical professionals. There is a continuum of jobs starting with direct
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patient care and nursing assistance through to medical assistance and health records IT, and
from 2-year to advanced degrees, and each will be addressed.
More of this type of aligned and integrated planning and model implementation will
be needed in this region to meet talent needs for other clusters for up to a decade
out.
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Economic Development Strategy
The development of a regional economy can be a daunting task. The investment needed is high;
the projects are complex; and many partners are required. However, the Fayetteville region
does not have a choice whether or not to invest in economic development. Too much of the
economy is reliant on the military and related industries. Military contributions to the economy
have declined at the rate of 2-4% per year over the last few years. Like other communities once
dependent upon textiles and furniture, the region needs to diversify before there is a significant
negative economic event, such as large military reductions. Too many textile communities
waited too late to act and are still trying to recover economic losses.
A sound economic development strategy is based on assets. Most of the assets of the
Fayetteville region (location, transportation, utilities, educational institutions, etc.) will not
change with a troop reduction of 3,000 at Fort Bragg. There would be some workforce
reduction as military dependents and spouses leave the area; however, the basic economic
development and diversification strategy will remain the same. Therefore, the majority of
recommendations in this report are focused on enhancing the strategies of the economic
development programs through regional collaboration that aligns economic development,
workforce development, and education. If there were an immediate loss of 3,000 active duty
soldiers and their families, efforts could be launched to recruit peo ple to replace the loss;
rather than recruiting companies to provide jobs that will attract people .
“Never doubt that a small group of thoughtful, committed citizens can
change the world; indeed, it's the only thing that ever has.”
– Margaret Mead
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Goal: Increased & Connected Economic Development Efforts
Basic economic development strategies will not change with a reduction of 1,000, 2,000, or
even 3,000 active duty personnel at Fort Bragg. There are fluctuations in troop levels at Fort
Bragg regularly. The reasons companies move to and expand in this region will remain the same
– location, transportation, educational assets, etc. Thus, one strategy to combat potential
negative economic impact is to increase current economic development efforts in the areas of
recruitment, retention, and expansion of existing businesses through higher levels of regional
collaboration.
Strategy: Business Recruitment
Economic diversification is needed in the Fayetteville regional economy. The region is highly
dependent on public sector jobs (over 50% of non -military wages) even outside of the military.
When considering military employment in addition to the public sector, the concentration is
significantly higher. Fayetteville’s strategic plan includes a recommendation to diversify the
city’s tax base and increase the industrial and commercial tax bases, a goal of each of the
counties.
The largest private sector employment categories in the region are retail trade and
manufacturing. Typically, retail does not pay at or above the average county wage, which
manufacturing does. We recommend the region focus on recruiting sectors that will diversify
the economy, are growing, and pay at or above the average wage.
Each of the local economic development organizations recruits new businesses directly and
through the marketing efforts of regional partnerships. Cumberland and Hoke Counties are part
of North Carolina’s Southeast Regional Partnership and Harnett County is a member of the
Research Triangle Regional Partnership. The targets for recruitment overlap with one regional
partnership or the other with the exception of business services. Logistics and warehousing,
advanced manufacturing, and defense and security are targets of the Southeast Partnership.
Defense and security and some sectors of advanced manufacturing are targets of the Research
Triangle Partnership. The business services sector is one target not covered by either regional
partnership.
Action Steps:
In order to be more aggressive in recruiting new business, the counties must act and think
regionally.
There is an opportunity for the county economic development offices to launch a
specific market effort at the business services industry. For example, the three counties
could conduct a sales trip to site consultants that focus on business services (not
covered by the regional organizations) and develop information for the business services
industry on their websites.
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Annually, the three organizations should review their programs of work for alignment,
potential areas of collaboration and leverage. It may be possible to come together for
marketing purposes as a ‘sub region’ as relates to opportunities and risks associated
with Ft Bragg.
The three local economic development offices should meet quarterly to share marketing
plans to identify points of leverage. For example, if Cumberland County is participating in
a sales trip targeting defense, Harnett County may want to reserve its resources for a
sales trip in logistics.
This study shows that the Fayetteville region receives less in military contracts than comparable
regions. There is an opportunity to attract additional military contractors.
In conjunction with the NC Military Business Center’s work, develop marketing
information that shows large and small contractors in the region. Large contractors want
to know there is a base of smaller contractors for subcontracting work and smaller
contractors want to know there is a group of larger contractors with which to
collaborate. We understand this task will be exceedingly difficult given the clandestine
nature of many subcontractor businesses. However, leveraging connections with Fort
Bragg may help.
A unique asset of being a military region is the workfo rce advantage offered by exiting military
and trailing spouses. We have found in other studies that military spouses are generally more
educated than the population in general.
Quantify and publicize the military spouses available for work. It is estimated that as
many as one-third remain in the region and the majority would prefer to stay in the
region if adequate employment is available. Studies have also found that generally
exiting military and spouses are more educated than the general workforce.
Seymour Johnson Air Force Base regularly surveys newcomers to determine if the
spouse is seeking employment, skill set, education, etc. A recent survey there found
almost 200 spouses actively seeking work. This information is very useful to existing
businesses seeking to hire talented workers. Cooperation with Fort Bragg will be critical.
Strategy: Business Retention and Expansion
Approximately 75% of all new investment and job creation comes from existing businesses. A
proactive Business Retention and Expansion (BRE) program offers significant returns to the
community. Each local economic development office has a BRE program; however, there is an
opportunity to use the regional information in this study to support existing businesses.
Action Steps:
Economic Gardening is an economic development strategy developed and deployed in
Littleton, CO. The program uses market data to help small businesses grow and
entrepreneurs capture opportunities. Other than federal government, the major sectors
that are expected to lose employment are limited-service restaurants, full-service
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restaurants, real estate sector, office of physicians, general merchandise stores, nursing
and community care facilities, food and drinking places, food and beverages stores, and
personal care services. These businesses are ideal for an economic gardening program.
More information on economic gardening can be found at the Edward Lowe Foundation:
http://edwardlowe.org/entrepreneurship-programs/economic-gardening/
We recommend the three-county regional explore a regional economic gardening
program.
Proactively visit companies on a regular basis. Develop a target profile of companies for
the visitation program. The target profile could include companies in specific target
sectors, size, relationship with Fort Bragg, growth trajectory, at-risk, etc. Through the
visitation program, gather data that will allow for trends analysis on existing businesses
and the economy. Share high level data among offices regarding military contractors,
major regional employers, and firms in target sectors.
Create an “at-risk” profile for industry sectors most likely to be impacted by troop
reductions (healthcare, retail, hospitality, services, real estate, and defense) so
economic development staff can identify companies at-risk of closure. The profile could
include reductions in employment, utilities, services, and less community
engagement/participation.
Include in the visitation questionnaire a gauge of dependency on the military to start
tracking how vulnerable many businesses are to troop reductions.
Continue with business networking through online and social media discussion groups
and face-to-face networking at lunch and learn seminars.
Through the visitation survey information, create an advocacy platform to support
regulatory change that will help local businesses grow.
As business climate issues are identified, consider regional (three-county) strategies in
response, e.g. if training and the talent pipeline is an issue, consider a three-county
meeting including higher education in all three counties to hear feedback from
employers and work toward improvements
Strategy: Product Development
Approximately 80% of all expanding companies
search for an existing building. In the three
county region, there are only 13 available
buildings that are over 30,000 SF. Of those 13
buildings, only five have clear ceiling height over
22’ and all five are in Fayetteville. Advanced
manufacturing requires higher ceilings than was
the norm decades ago when manufacturing was
more labor intensive. The fact that the region
lacks a quality inventory of available industrial buildings is a glaring gap in the economic
development program.
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There is a healthy inventory of sites listed with the NC Department of Commerce (44); however,
none of the sites is a Certified Site, an indicator of the level of due diligence completed.
Action Steps:
Painstakingly inventory available buildings in the three county region. Particular
attention should be paid to buildings suitable for the targeted sectors. Consider
convening the commercial/industrial real estate community for a discussion of the
industrial real estate market and how vacancies align, or do not, with target sectors.
Collect information on ‘demand’ for industrial business in the region as you explore
public and private options for development.
Explore investment in spec building development. Catawba County has a good model of
a public-private partnership spec building development program.
Develop a list of needed enhancements for the top three to five sites in each county.
Enhancements could include engineering studies, infrastructure extensions, clearing,
etc. Regionally support local investment in site development.
Do not overlook space for small businesses. This study shows they will be the ones most
adversely affected by a troop reduction and, therefore, will need the most support.
Goal: Increased Connectivity & Collaboration
The current and increased economic development efforts will benefit from a higher level of
connectivity and collaboration across the region. We heard from the community input sessions
that leaders want a higher level of collaboration across the region. Objective II C in Fayetteville’s
FY2017-18 strategic plan is to “leverage partnerships for job creation and retention, with a focus
on local and regional workforce and increasing per capita income.” We heard clearly from Hoke
and Harnett Counties that they need a strong region to be successful.
Strategy: Regional Planning and Collaboration
Hoke, Harnett, Cumberland, and Fayetteville are married through Fort Bragg and the regional
economy; however, often communication is lacking. There are efficiencies to be leveraged
through regional collaboration. The City of Fayetteville can lead regional collaboration as the
city in the MSA.
One way to increase collaboration is to identify regional projects that can bring people
together for a common cause. The key learning from this study is the need for regional
alignment of target clusters with education, workforce development, and economic
development.
o Fayetteville can host a Higher Education Summit to bring together all institutions of
higher learning in the region. The agenda would be to discuss the regional strategy
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to develop the five target clusters as well as support existing top employment
clusters such as health care.
o Another point of collaboration should be alignment of capital improvement,
comprehensive plans, and infrastructure extensions with target sectors.
Strategy: Leadership Development
We have found that the main difference between successful and unsuccessful communities is
leadership. In order to develop the leadership talent, identify new leaders, and connect leaders
across the region, we recommend launching a regional leadership development program.
Chambers of commerce, economic development, universities, and local governments are a few
of the partners that should be involved. There are good models of leadership programs such as
Leadership North Carolina and the Rural Economic Development Institute which trains rural
leaders to bring positive change.
Action Steps:
Typically, leadership programs recruit a class to meet one day a month for eight months.
At each meeting the class focuses on a particular topic such as economic development,
history, local government, natural resources, etc.
The leadership program should be self-sustaining through tuition and sponsorships.
Efforts should be made to recruit a balanced class from across geographies, industry
sectors, and demographics (race and age).
Often the leadership class each year will take on a community service project.
Strategy: Place-Making for the Next Generation
Millennials will make up 75% of the workforce by 2025. The economic preferences of that
generation is much different than previous generations. Many move to an area before finding a
job. This is true in Charleston, SC where approximately 47 people move to every day. Objective
II D of Fayetteville’s strategic plan is to “invest in community places, revitalizing downtown, as a
focal point and building opportunities to leverage the Cape Fear River.” Harnett County is
already drawing many people because of its quality of life. Each community can get behind
regional place-making initiatives.
Action Steps:
Invest in recreation amenities that not only connect the region but also leverage the
natural resources. Examples are greenways, bike paths, scenic driving trails, etc. The
new baseball stadium is another example.
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Develop policies that encourage public art. For example, there could be a consistent art
theme across the region that is carried throughout murals, public sculpture, and signage.
In every community engagement meeting in Fayetteville, branding was discussed. Public
art is one way to brand a community. Think of the painted pigs in Lexington or the metal
sculptures in Greenville as unique markers of the community.
Place-making includes revitalizing areas like downtowns. There are many best practices
in downtown revitalization. A few include Columbia, SC’s vacant building revitalization
grant; Hickory, NC’s landscaping grant; and Charlotte, NC’s security grant. The
downtowns across the region can collaborate on the location of incentive districts that
complement a regional place-making initiative.
Goal: Invest in Education and Training
The deciding site location factor for expanding companies is workforce. The deciding factor for
most families relocating is schools. Three of the top ten things that make a community great
relate to education: community college, public schools, and a research institution (Conway, Inc.
2015). Investing in educational programs that align with targeted growth sectors will reap wide
ranging rewards in economic development, including attracting exiting and retiring military to
stay in the region.
Strategy: K-14 Education
Action Steps:
Implement a program like the Greenwood Promise in Greenwood County, SC.
Greenwood County is raising an endowment that will fund enough scholarships to pay
for every high school graduate to attend Piedmont Technical College for two years. The
community’s expectation then becomes a K-14 education rather than a K-12 education.
Similar programs are up and running in Wythe County and the Roanoke Region in
Virginia, as well as Laurens County, SC. Greenwood County has plans to continue
fundraising to grow the endowment to provide a four-year college education at Lander
University.
In other communities it has been estimated that scholarships will need to be raised for
approximately 35% of the graduating class because a portion will go to four-year
schools, a portion will receive scholarships, and a portion will not participate.
A regional fundraising effort could be the catalyst to fund an endowment that will
provide for the scholarships. Such a regional fundraising effort is now being considered
by the Freshwater Coast Foundation in Abbeville, SC.
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A program such as this will encourage military families to stay in the area after exiting
because of the benefit of a college education for their children. This study found that
more than half prefer to stay in the community.
Many communities across North Carolina have started early colleges which allow
students to be dual enrolled in high school and community college. Students earn
college credits while completing their high school requirements. Cumberland and Hoke
Counties have early college programs. Harnett County should explore the program as a
way to support education and workforce development.
Strategy: Workforce Development
Action Steps:
Implement a careers initiative for the five
target sectors for recruitment (logistics and
warehousing, defense and security, advanced
manufacturing, and business services).
Include K-12, secondary, and post-secondary
education and training institutions as well as
regional Workforce Development Board
operations and partners including industry. A
good example is the distribution training
program in York County, SC. While learning
about logistics, students apply their training
to pack and distribute backpacks of food that are sent home with students on the
weekends.
Develop career awareness information for each of the five target sectors. We have
found from other studies that marketing information for careers should contain:
o Information on types of jobs, skills, wages, and education requirements.
o Students like to see images of people like them in the work setting.
o Parents want to know wage, skills, and where you go to get training/education.
o Military will want to know how their occupational code and training align with
the sectors.
This is a good example of an award-winning career awareness video
https://www.youtube.com/watch?v=SYRHwDmpb4Q&t=134s. It was created by the
Henderson County Partnership for Economic Development, NC.
Harnett County’s best practice model of increasing apprenticeship programs can be
expanded to Cumberland and Hoke Counties.
One area that almost all local employers express a need for is for more customer
service, interpersonal, and sales skills training. The Greater Fayetteville Chamber of
Commerce is offering a series of classes on such topics for existing employers and their
employees. We recommend that community college and university programs integrate
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this training into all curriculums that support the target clusters as well as the major
employment cluster of health care.
We have found in other studies that as many as 15% of employers require a Career
Readiness Certificate while less than 7% of military spouses or exiting military have one.
We recommend increased marketing of the WorkKeys Assessment and Career Readiness
Certificates (CRC). Through the community college system, the assessment is free to
military and military dependents.
Goal: Support Entrepreneurship
Eighty-two percent of establishments in the Fayetteville MSA employ less than ten people. Sole
proprietorships make up 12.6% of all establishments (YourEconomy.Org). Small business is big
business. Entrepreneurship is a pathway for many exiting and retiring military as well as others
looking to serve the military. Military accounts for approximately 31% of the total value of
goods and services produced in the Fayetteville MSA; thus, there are excellent opportunities for
small businesses to leverage that level of economic activity.
Strategy: Increase Access to Regional Capital
Action Steps:
It is estimated that as many as one-third of exiting military remain in the area. Surveys
indicate that even more transitioning veterans (55%) would remain in the region if
suitable employment were available. Self-employment is one alternative to traditional
employment. Many of the military subcontractors in the region are former military. We
recommend to include entrepreneurship information in the TAP program. Information
can include a listing of agencies and programs that support entrepreneurs.
Create a regional small business loan pool. Revolving loan funds are often the seed
capital needed by entrepreneurs. Loan programs in nearby Lee County were started with
a USDA Rural Development Grant.
A regional angel investing network could be as informal as a database of high net worth
individuals willing to invest in local companies to a formal program like Invest Local
managed by Mountain BizWorks. The three county region could pool dollars from local
investors into a loan fund for small businesses.
Every business, no matter how small needs physical space. There has been a surge in co-
work space in the urban areas, and some not-so-urban areas, of the state. HQ Raleigh is
a good example of a co-work space that provides entrepreneurs with synergies. Given
the opportunity for exiting military to become entrepreneurs, we recommend the region
collaborate on space for small businesses.
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Whereas the recommendations above focus on traditional economic development strategies,
the following are outside-of-the-box. If Fort Bragg reduced active duty troops by 3,000
immediately and at one time, there could be a loss of as many as 6,000 consumers in the
marketplace. If the region wanted to be aggressive at recruiting people, instead of recruiting
jobs for the people to follow, these are a few inventive approaches.
Goal: Replace 6,000 People
The loss of 3,000 active duty soldiers may mean the loss of 6,000 people to the population and
economy of the region. The loss could come in one snapshot of time. Almost 80% of military
personnel reside in Cumberland County; thus, the impact will be felt the strongest in that
county. Recruiting companies to provide jobs which will attract more people to move to the
region is a long-term strategy. If the region is serious about recruiting people in the short-term,
it has to think outside-the-box.
Strategy: Recruit People to the Region
Action Steps:
There are examples of communities providing rent subsidies for entrepreneurs/small
business owners and free land to people who will build a home. These radical ideas
focus on bringing people to the community with the thinking that companies and
growth will follow people. This can be true - retail sectors follow demographic and
consumer patterns.
There are several places in the U.S. that offer incentives for people to move there:
• Harmony, MN: cash rebates for new home construction
• New Haven, CT: down payment assistance, loans for home renovation, free in-
state college tuition
• Niagara Falls, NY: student loan reimbursement
• Detroit, MI: cash and loans for renters and new homeowners
• Kansas: tax waivers and student loan reimbursement
• Alaska: annual mineral royalty dividends for all residents
• Curtis, NB: free lot on which to build your new home
There are other examples of communities supporting newcomers, especially refugees,
with relocation packages that include housing assistance, workforce training, and job
placement.
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In North Carolina, the City of Morganton has offered low interest loans to developers of
residential housing for active adults. In this case, the incentive is directed to the
developer.
Goal: Adaptive Reuse of Space and Capacity
If 3,000 active duty positions are eliminated at Fort Bragg, there may be an inventory of vacant
houses and classrooms. It is likely that the vacancy will be spread across all four jurisdictions
rather than whole neighborhoods becoming vacant .
Strategy: Use Vacated Residential and Institutional Space
Action Steps:
The region should inventory “at-risk” residential and industrial space so that in the case
of a major reduction at Fort Bragg, policies can easily target areas for redevelopment.
• Vacant school space could be repurposed for community college training or
university training.
• Vacant housing could be repurposed to support university housing needs of
students and professors.
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Implementation Plan
To be written following community feedback.
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Appendix A: Steering Committee Members and Consulting
Team
Steering Committee Members
Rodney Anderson Retired General
Tamara Bryant Fayetteville Technical Community College
Letitia Edens Hoke County
TJ Haney NC Community College System
Chris Hawk Harnett County
Angie Hedgepeth Fayetteville Regional Association of Realtors
Tracy Jackson Cumberland County
Mark Locklear Harnett County
Adrian Lowery Lumber River Council of Governments
Zan Monroe Fayetteville Regional Association of Realtors
Greg Moore Fayetteville Technical Community College
Monika Morris Fayetteville Technical Community College
James Palenick City of Fayetteville
Brandon Plotnick Fayetteville Alliance
Don Porter Hoke County
Robert Rehder Fayetteville State University
Darsweil Rogers Fayetteville Chamber of Commerce
Patricia Tyson City of Fayetteville
Teddy Warner Economic Development Partnership of NC
Consulting Team Members:
o Crystal Morphis, Creative Economic Development Consulting
o Penny Whiteheart, Creative Economic Development Consulting
o Dr. Pamela Jackson, Fayetteville State University
o Dr. Inder Nijhawan, Fayetteville State University
o Gregory McElveen, Fayetteville State University
o Tim Moore, Fayetteville State University
o Dr. Thomas Williams, Fayetteville State University
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Appendix B: Economic Profile Background Data
This section provides economic background data for Cumberland, Harnett, and Hoke counties
and key municipalities within those counties. A summary of the region’s economic data is
provided along with the potential implications for a personnel reduction at Ft Bragg. The
information includes economic output data; population size and composition; employment
levels; educational attainment of the workforce; income levels; veteran presenc e in the
population and their characteristics; and the housing stock. The information is presented under
three categories, namely:
1. Fayetteville MSA Economic Output – Real GDP is the measure of economic output used
and shows pattern over time and provide comparison to highlight the significance of the
military to the region.
2. County Economic Data – The various data presented provide some basis for identifying
potential strengths and weaknesses relative to any economic shock related to a
personnel cut.
3. Cities and Town Economic Data – This data is similar to that provided for the counties
but presents a view that may be of more interest to the city officials involved with
economic development.
Real GDP Data (Bureau of Economic Analysis is the source of data on Real GDP and Real Per Capita GDP. Source of
all other data is U.S. Census Bureau)
Area Profile (Economic Landscape)
In an attempt to fully explore the probable impact of personnel draw down at Ft Bragg on the three-
county area, we compiled a regional profile that offers the best opportunity to identify potentially
measureable effects for a diverse set of stakeholders. For this reason, information is presented for the
Fayetteville MSA, the three counties, and the major towns within these counties that are mostly likely to
experience a direct impact.
Fayetteville MSA – Economic Output
As a first step, the regional economic output (GDP) is best analyzed at the MSA level, therefore, we
focus on the Fayetteville MSA that covers the Fort Bragg area. The significance of the military to the area
is demonstrated by the fact that the federal military component of the national MSA GDP is less than
two percent, approximately 2.5 percent for North Carolina, but averages over 30 percent for the
Fayetteville MSA during the 12 years ending in 2013. The latest figures available at the time of this
report showed the military contribution to the Fayetteville MSA Real GDP at 32.4 percent.
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Fayetteville MSA Real GDP – Federal Military Contribution
Source: Bureau of Economic Analysis (2013 data)
While the military component of Real GDP as a percentage of total Real GDP for both the national MSA
and North Carolina showed moderate fluctuation, the comparable figures for the Fayetteville MSA was a
gradual increase. The military contribution to the area grew gradually from 30 percent in 2001 to peak
at 34 percent in 2010 before beginning a downward trend. This downward trend is also seen at both the
national and statewide level.
32%
68%
Fayetteville MSA Real GDP
Federal military
Non-military
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Fayetteville MSA Real GDP Trend
Source: Bureau of Economic Analysis
Per Capita Real GDP
Looking at the real output on a per capita basis provides a more in depth picture of the economic
significance of the military on the area. In doing so, we compare the per capita real GDP for the
Fayetteville MSA to that North Carolina, and the U.S. The contrasting picture that emerged in the
comparison of the military component of real GDP, is even more profound when we examine the per
capita real GDP at the three levels. Per capita real GDP peeked earlier at both the national and state
level before doing so for Fayetteville MSA at $45,506 in 2010. It is also worth noting that even as the
real per capita GDP decline began in 2007 as the national economy began to contract, the per capital
real GDP continued to grow within the Fayetteville MSA and only started to show decline later, that
appears more in line with a reduction in war fighting effort.
27.0%
28.0%
29.0%
30.0%
31.0%
32.0%
33.0%
34.0%
35.0%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Federal Military Contribution to Fayetteville (MSA)
Real GDP
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Per Capital Real GDP for Fayetteville MSA relative to the US and North Carolina.
Source: Bureau of Economic Analysis
Real GDP Growth Rate
An examination of the actual growth rate in real GDP presents a picture, which reinforces that derived
from the per capita real GDP figures. The most revealing information is the dichotomy in the growth
rates for 2009, with Fayetteville MSA reported at 4.5% while both North Carolina and U.S. were
negative; -3% and -2.8% respectively. The divergence has continued since, now in the reverse, with
Fayetteville MSA recording the negative growth beginning in 2012 while North Carolina and the U.S. are
in positive territory as the economy rebounded. This evidence is indicative of the relative importance of
the military within the Fayetteville MSA compared to the State of North Carolina and the U.S. as a
whole.
Source: Bureau of Economic Analysis
35000
37000
39000
41000
43000
45000
47000
49000
51000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Per Capita Real GDP
United States North Carolina Fayetteville
-4.00%
-2.00%
0.00%
2.00%
4.00%
6.00%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Real GDP Growth Rate
US North Carolina Fayetteville MSA
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Counties
Population
A broader representation of the economic profile of the area is best presented at the county level, with
some further delineation reserved for the major towns in the counties. Cumberland County accounts for
65.4 percent, Harnett County, 24.6 percent, and Hoke 10 percent of the total population of the 496,000.
Females account for just over half of the population, a pattern that holds true also for the state, and the
nation as a whole. The region has a somewhat younger population, as reflected in the median ages, than
both the state and nation. Both Cumberland and Hoke counties have a substantially larger proportion of
non-white population than the state and the country. Due primarily to the large number of African
Americans. The Hispanic presence with the region, though lower than the national proportion is higher
than the state. The variations in both the age and ethnic composition of the region’s population are
worthy of consideration by policy makers.
Ostensibly due to the location of Fort Bragg, both active armed forces personnel and veterans are major
component of the region’s population, which provides an additional perspective from which to examine
the population.
Just over 70 percent of the armed forces personnel at Ft Bragg are reported as residents within the
three-county region. The overwhelming majority (78 percent) of these reside in Cumberland County.
Clearly this high concentration of military personnel is unique only to communities in which military
installations are located.
Veterans account for a much higher proportion of the population within the three-county region, than it
is for both North Carolina and the US. Veterans represent between 13.5% and 19.9% of the population
within the region, but only 9.6% for North Carolina and 8.7% for the U.S. Combine this characteristic
with the fact that on average veterans have higher median income, higher level of education
attainment, and experience a lower rate of employment than the non-veteran civilian population,
retaining retiring soldiers could be a plus for these counties.
Income
Across the board the region experiences lower income than the state, which itself trails the nation on
this metric. The differences are more pronounced on a per capita basis. The more recently available data
does not bode well for this picture as weekly wages for the region currently lags the state1.
1 Bureau of Labor Statistics, Q2 2016 data shows the region trailing the state by a weekly wage gap of between
$115 and $252; with Cumberland County experiencing a 1.3% decline from the prior year.
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Source: U.S. Census Bureau
Source: U.S. Census Bureau
Employment
The region experiences higher levels of unemployment consistent with difference in the demographics
and composition of the regional economy. A review of the employment situation, with respect to type of
occupation and sector of the economy can still be instructive.
The pattern of employment across the five classes of occupation varies slightly among the three
counties; what stands out most glaringly is the relative weakness of employment in management,
business, and science, relative to the state and the country. As a proportion of total employment the
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
2010 2011 2012 2013 2014
Median Household Income
US North Carolina Cumberland County Harnett County Hoke County
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
2010 2011 2012 2013 2014
Per Capita Income
US North Carolina Cumberland County Harnett County Hoke County
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31%
19%24%
13%
13%
Harnett County
Management,
business, science,
and arts
occupations
Service
occupations
Sales and office
occupations
counties trail the state by three to seven percentages points and the nation by four to eight percentage
points.
Source: U.S. Census Bureau Source: U.S. Census Bureau
Source: U.S. Census Bureau
Employment within the three counties like the nation is dominated by private sector work, however the
proportion of private sector jobs in markedly lower by between six and ten percentage points. The gap
in private sector employment is filled by government jobs, which account for between 21 and 27
percent of the employment across the region. The comparable figures for the state and the nature is
approximately 15 percent for government employment.
33%
21%
25%
9%
12%
Cumberland County
Management,
business, science,
and arts
occupations
Service occupations
Sales and office
occupations
29%
21%23%
12%
15%
Hoke County
Management,
business, science,
and arts
occupations
Service occupations
Sales and office
occupations
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Lower levels of employment in higher wage occupations and the prevalence of government work within
the region are two takeaways for this information that should attract attention.
Education
The level of educational attainment of a workforce, a well-established determinant of employability and
earnings, is a major component of the economic profile of any region. The region lags both the state and
nation on the proportion of its labor force that have attained at least some college education. However,
the component that pops out are those workers with a bachelor’s degree or higher, where the region is
behind the state by between 25 and 58 percent and the nation by between 31 and 66 percent.
Source: U.S. Census Bureau Source: U.S. Census Bureau
Source: U.S. Census Bureau
12%
27%
39%
22%
Civilian Population 25
Years and Over -
Cumberland County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
16%
32%34%
18%
Civilian Population 25
Years and Over -Harnett
County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
17%
29%37%
18%
Civilian Population 25
Years and Over -Hoke
County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
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The significance of the veteran community in this region is even more pronounce when the focus is
shifted to the working population, 25 years and older. Of the 179,999 civilians 25 years and over that
reside in Cumberland County, 40,192 or 22.3 percent are veterans. Sixty-one percent of these
Cumberland County civilians have some college or associate’s degree and higher, with 22 percent
holding a bachelor’s degree or higher. However, for the veteran population within the county, the
comparable figures are 77 percent with some college or associate degrees and higher, and 27 percent
for bachelor’s degree or higher. A similar pattern in the higher education standing among the veteran
population is observed for the other two counties; Harnett County with 52 percent and 18 percent for
the overall civilian population, but 68 percent and 22 percent for the veteran population; and Hoke
County 55 percent and 18 percent for the civilian population, and 77 percent and 27 percent for the
veteran population. Note that veterans comprise 15.5 percent of the civilian population 25 years and
over in Harnett County and 16.2 percent in Hoke County.
Source: U.S. Census Bureau Source: U.S. Census Bureau
Source: U.S. Census Bureau
3%20%
50%
27%
Veterans -Cumberland
County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
5%
27%
46%
22%
Veterans -Harnett County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
Bachelor's degree
or higher
4%
19%
50%
27%
Veterans -Hoke County
Less than high
school graduate
High school
graduate (includes
equivalency)
Some college or
associate's degree
Bachelor's degree
or higher
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Housing
The housing stock and its characteristics also an important component of profile of the region. Except
for Cumberland County the distribution of the housing stock across the region is comparable with the
state and the nation, with respect to tenure status, which hovers above 64 percent. The proportion of
owner occupied units for Cumberland County in only 54 percent2. The overall vacancy rates are also
similar; however, rental vacancy rates tend to be slightly higher for the region relative to the country as
a whole. The proportion of units with a mortgage is also higher for the region as a whole. Housing values
as measured by median values are substantial higher outside of the region, ranging between 22 and 37
percent at the national level, between 8 and 19 percent at the state level. The lower median housing
unit values within the region is reflected by over 50 percent of the units valued at less $150,000, while
the opposite is true for both the state and nation as whole for which it is 48 and 41 percent respectively.
Businesses
Approximately 3.5 percent of the North Carolina’s businesses are located within the three counties, with
Cumberland County serving as home to 74 percent of these. The earnings of workers within the counties
are somewhat lower the proportion of business and employees, which is indicative of lower wages. This
pattern remained stable over the 2010-14 period. Cumberland County’s continued primacy in terms of
number of business enterprises is also reflected in the number of employees and payroll, with some
slight advantage. The adverse changes over the five-year period are the decline in number of business in
Cumberland and Hoke counties along with associated drop in employment; Hoke County’s employment
decrease by 9.5 percent. Only Hoke recorded a decline in payroll.
For Cumberland County, the construction and manufacturing sectors suffered the largest percentage
declines in number of businesses but the corresponding payroll losses was smaller. These and other
major payroll declines in finance and insurance, and management companies were offset by payroll
increases at health care and social assistance, educational services, accommodation and food services,
and transportation and warehousing businesses. The unfavorable situation reported for Hoke is driven
by manufacturing, which suffered an 8 % drop in the number of business, 39 percent drop in employees,
and over 30 percent drop in payroll. The experience of Hoke County would have been more severe
except for some positive movement in the payroll situation in health care and social assistance, and the
retail trade.
2 The relatively large number of armed forces personnel who reside in Cumberland County, may in fact be a
contributing factor, since the reported armed forces owner-occupied proportion is around 50 percent, which is
much lower than the national average.
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County Business Patterns - 2014
Number of
establishments
Paid employees
for pay period
including
March 12
(number)
First-quarter
payroll
($1,000)
Annual
payroll
($1,000)
North Carolina 219,897 3,560,448 40,008,913 155,372,284
Cumberland County 5,689 92,537 741,621 3,079,679
Harnett County 1,609 19,249 138,484 582,528
Hoke County 417 5,015 30,048 126,724
Source: U.S. Census Bureau
Major Towns
Of the five major towns within the region, three are in Cumberland County, and one each in Harnett and
Hoke counties. The major towns are Fayetteville, Hope Mills, Lillington, Raeford, and Spring Lake.
Fayetteville is far larger than the other towns in terms of both the population and economy, features
which in turn affect a number of other aspects of a community. The population of Fayetteville far
exceeds the combined population of the other four towns combined.
Household income at the state level exceeds that of all the towns except for Hope Mills. On a per capita
income basis, the state leads all five towns by at least seven percent but exceeds Lillington, which has
experienced a decline in per capita income over the past five years, by a whopping 98 percent.
Source: U.S. Census Bureau
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Fayetteville,
NC
Hope Mills,
NC
Lillington, NC Raeford, NC Spring Lake,
NC
North
Carolina
Median Household Income
2010 2011 2012 2013 2014
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Source: U.S. Census Bureau
Selected Economic Data Counties
Census Bureau, American Community Survey
2010-2014
United States North
Carolina
Cumberland
County
Harnett
County
Hoke
County
Total population 314,107,084 9,750,405 324,002 121,789 50,034
Male 154,515,159 4,750,366 157,667 59,921 24,456
Female 159,591,925 5,000,039 166,335 61,868 25,578
Median age (years) 37.4 37.8 31.0 33.4 31.1
White alone 62.8% 64.6% 46.1% 63.4% 41.0%
Black or African American alone 12.2% 21.2% 35.3% 20.4% 32.3%
Hispanic or Latino (of any race) 16.9% 8.7% 10.4% 11.4% 12.4%
Asian alone 4.9% 2.4% 2.3% 1.1% 1.2%
American Indian and Alaska Native
alone
0.7% 1.1% 1.1% 0.8% 8.0%
Other races alone 0.4% 0.3% 0.6% 0.1% 0.5%
Two or more races 2.1% 1.9% 4.3% 2.7% 4.6%
EMPLOYMENT STATUS
Population 16 years and over 248,775,628 7,717,630 247,401 91,521 36,653
In labor force 158,965,511 4,879,118 162,166 56,119 22,634
Civilian labor force 157,940,014 4,793,358 135,172 51,665 19,504
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
Fayetteville,
NC
Hope Mills,
NC
Lillington, NC Raeford, NC Spring Lake,
NC
North
Carolina
Per Capita Income
2010 2011 2012 2013 2014
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Census Bureau, American Community Survey
2010-2014
United States North
Carolina
Cumberland
County
Harnett
County
Hoke
County
Employed 143,435,233 4,287,690 117,557 45,298 16,862
Unemployed 14,504,781 505,668 17,615 6,367 2,642
Armed Forces 1,025,497 85,760 26,994 4,454 3,130
Not in labor force 89,810,117 2,838,512 85,235 35,402 14,019
Civilian labor force 157,940,014 4,793,358 135,172 51,665 19,504
Percent Unemployed 9.2% 10.5% 13.0% 12.3% 13.5%
Mean family income (dollars) 86,963 75,892 65,716 63,968 59,021
Median family income (dollars) 65,443 57,328 52,106 53,089 53,102
Per capita income (dollars) 28,555 25,608 23,204 20,274 19,036
Median household income (dollars) 53,482 46,693 44,778 44,417 43,754
Mean household income (dollars) 74,596 64,555 58,139 56,723 54,760
Median earnings for workers (dollars) 30,815 28,159 28,591 27,643 26,915
Median earnings for male full-time,
year-round workers (dollars)
49,400 43,437 40,371 43,547 43,323
Median earnings for female full-time,
year-round workers (dollars)
39,087 35,472 32,736 32,334 31,807
OCCUPATION BY CLASS OF WORKER
Civilian employed population 16 years and over 143,435,233 4,287,690 117,557 45,298 16,862
Management, business, science, and arts
occupations
52,234,574 1,541,258 39,027 14,125 4,968
Service occupations 26,053,338 758,433 24,122 8,433 3,503
Sales and office occupations 34,935,133 1,016,981 29,512 10,948 3,923
Natural resources, construction, and
maintenance occupations
12,875,934 403,182 10,605 5,725 1,941
Production, transportation, and material
moving occupations
17,336,254 567,836 14,291 6,067 2,527
INDUSTRY
Civilian employed population 16 years and over 143,435,233 4,287,690 117,557 45,298 16,862
Agriculture, forestry, fishing and hunting, and
mining
2,807,292 59,781 645 679 345
Construction 8,843,718 284,986 6,702 4,201 949
Manufacturing 14,955,235 535,084 9,051 4,884 2,415
Wholesale trade 3,937,598 118,706 1,686 1,365 254
Retail trade 16,598,718 506,433 15,848 5,316 1,932
Transportation and warehousing, and utilities 7,066,666 184,221 4,954 1,810 417
Information 3,064,078 77,183 1,904 605 267
Finance and insurance, and real estate and
rental and leasing
9,467,555 268,732 4,766 2,027 366
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Census Bureau, American Community Survey
2010-2014
United States North
Carolina
Cumberland
County
Harnett
County
Hoke
County
Professional, scientific, and management, and
administrative and waste management
services
15,618,627 431,640 9,005 3,927 998
Educational services, and health care and social
assistance
33,297,237 1,011,582 32,578 10,374 4,650
Arts, entertainment, and recreation, and
accommodation and food services
13,610,162 402,861 12,520 3,745 1,515
Other services, except public administration 7,112,579 211,390 5,780 2,159 920
Public administration 7,055,768 195,091 12,118 4,206 1,834
CLASS OF WORKER (SECTOR)
Civilian employed population 16 years and over 143,435,233 4,287,690 117,557 45,298 16,862
Private wage and salary workers 79.1% 78.9% 69.0% 72.8% 70.7%
Government workers 14.6% 15.2% 26.6% 20.7% 24.3%
Self-employed in own not incorporated
business workers
6.1% 5.8% 4.3% 6.2% 4.9%
Unpaid family workers 0.2% 0.2% 0.1% 0.2% 0.1%
OCCUPATION BY CLASS OF WORKER
Civilian employed population 16 years and over 143,435,233 4,287,690 117,557 45,298 16,862
Management, business, science, and arts
occupations
36.4% 35.9% 33.2% 31.2% 29.5%
Service occupations 18.2% 17.7% 20.5% 18.6% 20.8%
Sales and office occupations 24.4% 23.7% 25.1% 24.2% 23.3%
Natural resources, construction, and
maintenance occupations
9.0% 9.4% 9.0% 12.6% 11.5%
Production, transportation, and material
moving occupations
12.1% 13.2% 12.2% 13.4% 15.0%
Educational attainment of population 25 years
and older
208,423,578 6,444,551 179,999 71,979 27,906
Less than high school 13.7% 14.7% 11.6% 16.1% 17.3%
High school graduate 28.0% 26.9% 27.4% 31.6% 28.5%
Some college, associate 29.0% 30.6% 38.7% 34.4% 36.6%
Bachelor’s degree or higher 29.3% 27.8% 22.3% 17.8% 17.6%
Veterans 20,389,113 695,129 40,192 11,175 4,511
Less than high school 7.4% 7.3% 3.2% 5.0% 4.6%
High school graduate 29.3% 27.7% 19.7% 26.6% 18.6%
Some college, associate 36.6% 39.2% 49.9% 46.3% 50.1%
Bachelor’s degree or higher 26.6% 25.8% 27.2% 22.1% 26.6%
Nonveterans 188,034,465 5,749,422 139,807 60,804 23,395
Less than high school 14.4% 15.6% 14.0% 18.2% 19.8%
High school graduate 27.9% 26.8% 29.6% 32.5% 30.4%
021417wsa HC BOC Page 92
Impact Greater Fayetteville
79
Census Bureau, American Community Survey
2010-2014
United States North
Carolina
Cumberland
County
Harnett
County
Hoke
County
Some college, associate 28.2% 29.5% 35.5% 32.2% 34.0%
Bachelor’s degree or higher 29.5% 28.0% 20.9% 17.0% 15.9%
HOUSING OCCUPANCY
Total housing units 132,741,033 4,385,668 140,410 48,122 19,147
Occupied housing units 116,211,092 3,742,514 122,288 41,601 16,534
Vacant housing units 16,529,941 643,154 18,122 6,521 2,613
Homeowner vacancy rate 2.1 2.4 3.0 2.5 3.8
Rental vacancy rate 6.9 8.2 8.8 8.7 9.2
HOUSING TENURE
Occupied housing units 116,211,092 3,742,514 122,288 41,601 16,534
Owner-occupied 74,787,460 2,461,741 53.7% 66.1% 66.6%
Renter-occupied 41,423,632 1,280,773 46.3% 33.9% 33.4%
VALUE
Owner-occupied units 74,787,460 2,461,741 65,642 27,488 11,010
Less than $50,000 9.3% 10.2% 9.1% 13.0% 13.2%
$50,000 to $99,999 15.6% 18.0% 24.9% 21.8% 19.4%
$100,000 to $149,999 16.0% 20.3% 24.8% 22.1% 19.8%
$150,000 to $199,999 15.1% 17.5% 18.0% 18.4% 27.8%
$200,000 to $299,999 18.2% 17.5% 15.2% 16.2% 14.9%
$300,000 to $499,999 15.5% 11.3% 6.2% 6.4% 4.6%
$500,000 to $999,999 8.2% 4.3% 1.4% 1.7% 0.2%
$1,000,000 or more 2.1% 0.9% 0.3% 0.4% 0.1%
Median (dollars) 175,700 153,600 128,600 133,400 143,500
MORTGAGE STATUS
Owner-occupied units 74,787,460 2,461,741 65,642 27,488 11,010
Housing units with a mortgage 65.6% 66.1% 70.7% 68.0% 72.3%
Housing units without a mortgage 34.4% 33.9% 29.3% 32.0% 27.7%
Source: US Census Bureau
021417wsa HC BOC Page 93
Impact Greater Fayetteville
80
County Business Pattern
North Carolina
Number of
establishments
Paid employees
for pay period
including March
12 (number)
First-quarter
payroll
($1,000)
Annual
payroll
($1,000)
Total for all sectors 219,897 3,560,448 40,008,913 155,372,284
Agriculture, forestry, fishing and hunting 790 4,671 41,709 174,888
Mining, quarrying, and oil and gas extraction 206 3,233 39,158 167,300
Utilities 562 19,494 558,591 1,818,309
Construction 21,086 167,929 1,667,398 7,528,882
Manufacturing 8,721 408,132 4,810,536 19,609,960
Wholesale trade 11,674 174,694 3,306,229 11,877,850
Retail trade 34,246 469,243 2,773,634 11,547,754
Transportation and warehousing 5,509 113,804 1,204,170 4,964,460
Information 3,469 80,535 1,524,539 5,687,425
Finance and insurance 13,085 172,319 5,119,189 14,506,552
Real estate and rental and leasing 10,618 51,023 519,652 2,172,662
Professional, scientific, and technical services 23,413 203,500 3,468,905 14,318,796
Management of companies and enterprises 1,781 92,537 2,880,292 9,622,942
Administrative and support and waste management
and remediation services
12,281 355,469 2,782,217 12,030,004
Educational services 2,671 94,867 912,468 3,792,715
Health care and social assistance 23,053 560,309 5,742,940 24,055,763
Arts, entertainment, and recreation 3,576 60,055 398,066 1,762,635
Accommodation and food services 19,923 379,757 1,337,353 5,874,571
Other services (except public administration) 22,796 148,355 919,881 3,849,416
Industries not classified 437 f 1,986 9,400
021417wsa HC BOC Page 94
Impact Greater Fayetteville
81
Cumberland County
Number of
establishments
Paid employees
for pay period
including March
12 (number)
First-quarter
payroll
($1,000)
Annual
payroll
($1,000)
Total for all sectors 5,689 92,537 741,621 3,079,679
Agriculture, forestry, fishing and hunting 8 c D D
Mining, quarrying, and oil and gas extraction 5 b D D
Utilities 10 302 4,660 20,814
Construction 432 3,455 30,782 137,404
Manufacturing 95 6,834 79,938 338,814
Wholesale trade 160 2,302 22,247 90,567
Retail trade 1,069 16,603 96,324 396,238
Transportation and warehousing 152 3,776 38,519 158,345
Information 62 1,741 17,719 69,197
Finance and insurance 306 1,928 24,480 88,589
Real estate and rental and leasing 323 1,748 16,230 61,194
Professional, scientific, and technical services 575 5,073 67,506 284,420
Management of companies and enterprises 31 303 5,777 29,190
Administrative and support and waste management
and remediation services
249 7,247 44,947 185,612
Educational services 69 2,318 14,239 59,879
Health care and social assistance 772 19,268 204,123 842,677
Arts, entertainment, and recreation 66 972 3,232 14,082
Accommodation and food services 652 13,871 45,458 193,529
Other services (except public administration) 645 4,662 24,575 105,196
Industries not classified 8 a 13 122
021417wsa HC BOC Page 95
Impact Greater Fayetteville
82
Harnett County
Number of
establishments
Paid employees
for pay period
including March
12 (number)
First-quarter
payroll
($1,000)
Annual
payroll
($1,000)
Total for all sectors 1,609 19,249 138,484 582,528
Agriculture, forestry, fishing and hunting 6 a D D
Mining, quarrying, and oil and gas extraction 4 e D D
Utilities 2 b D D
Construction 233 1,289 9,816 45,327
Manufacturing 60 1,330 12,010 53,245
Wholesale trade 56 500 4,839 18,957
Retail trade 273 3,242 17,145 71,574
Transportation and warehousing 39 1,109 10,724 44,889
Information 14 c D D
Finance and insurance 89 568 6,606 25,212
Real estate and rental and leasing 76 251 1,391 5,828
Professional, scientific, and technical services 109 433 3,915 18,851
Management of companies and enterprises 5 c 731 4,823
Administrative and support and waste management
and remediation services
96 918 5,796 26,088
Educational services 24 g D D
Health care and social assistance 169 3,757 30,242 117,420
Arts, entertainment, and recreation 16 79 362 1,612
Accommodation and food services 157 2,690 7,224 30,358
Other services (except public administration) 177 788 3,999 16,990
Industries not classified 4 a S 43
021417wsa HC BOC Page 96
Impact Greater Fayetteville
83
Hoke County
Number of
establishments
Paid employees
for pay period
including March
12 (number)
First-quarter
payroll
($1,000)
Annual
payroll
($1,000)
Total for all sectors 417 5,015 30,048 126,724
Agriculture, forestry, fishing and hunting 2 a D D
Utilities 3 a D D
Construction 38 258 1,995 8,482
Manufacturing 11 1,436 11,148 45,093
Wholesale trade 10 94 814 3,996
Retail trade 79 819 4,410 18,813
Transportation and warehousing 15 c D D
Information 5 b D D
Finance and insurance 16 75 701 2,475
Real estate and rental and leasing 22 46 295 1,145
Professional, scientific, and technical services 38 c 702 3,046
Administrative and support and waste management
and remediation services
21 110 287 1,188
Educational services 5 b D D
Health care and social assistance 65 1,092 6,105 27,808
Arts, entertainment, and recreation 6 20 80 320
Accommodation and food services 24 481 1,120 5,067
Other services (except public administration) 56 248 992 3,826
Industries not classified 1 a D D
Source: US Census Bureau
021417wsa HC BOC Page 97
Impact Greater Fayetteville
84
Industry Employment by Town
Fayetteville
Total Managemen
t, business,
science, and
arts
occupations
Service
occupa
tions
Sales and
office
occupatio
ns
Natural resources,
construction, and
maintenance
occupations
Production,
transportation, and
material moving
occupations
Civilian employed population
16 years and over
70,730 34.5% 21.2% 25.8% 7.9% 10.7%
Agriculture, forestry, fishing
and hunting, and mining
208 20.2% 0.0% 5.8% 58.7% 15.4%
Construction 3,294 15.1% 0.6% 9.8% 71.1% 3.4%
Manufacturing 4,579 13.4% 2.7% 9.0% 9.2% 65.7%
Wholesale trade 897 21.4% 1.0% 47.7% 5.1% 24.7%
Retail trade 9,591 6.0% 5.1% 75.6% 3.9% 9.3%
Transportation and
warehousing, and utilities
2,473 7.8% 2.8% 31.9% 6.4% 51.2%
Information 1,089 32.0% 2.8% 45.0% 18.2% 2.0%
Finance and insurance, and
real estate and rental and
leasing
2,949 33.1% 4.8% 53.2% 4.4% 4.5%
Professional, scientific, and
management, and
administrative and waste
management services
5,209 45.2% 22.3% 21.2% 3.8% 7.5%
Educational services, and
health care and social
assistance
20,178 65.5% 22.0% 9.9% 0.5% 2.0%
Arts, entertainment, and
recreation, and
accommodation and food
services
8,503 15.2% 62.1% 18.1% 0.3% 4.4%
Other services, except public
administration
3,659 19.5% 38.3% 14.2% 17.7% 10.4%
Public administration 8,101 41.8% 22.4% 22.2% 9.9% 3.7%
Hope Mills
Total Manageme
nt,
business,
science,
and arts
occupation
s
Servic
e
occup
ations
Sales
and
office
occupati
ons
Natural resources,
construction, and
maintenance
occupations
Production,
transportation, and
material moving
occupations
Civilian employed population
16 years and over
6,027 32.2% 19.3% 26.7% 7.4% 14.4%
Agriculture, forestry, fishing
and hunting, and mining
0 - - - - -
Construction 240 20.0% 0.0% 0.0% 74.6% 5.4%
Manufacturing 520 4.6% 3.8% 19.6% 10.6% 61.3%
Wholesale trade 135 0% 8.9% 43.0% 0.0% 48.1%
021417wsa HC BOC Page 98
Impact Greater Fayetteville
85
Retail trade 780 8.1% 3.5% 70.4% 4.9% 13.2%
Transportation and
warehousing, and utilities
280 0.0% 0.0% 35.0% 0.0% 65.0%
Information 64 0.0% 10.9% 67.2% 21.9% 0.0%
Finance and insurance, and
real estate and rental and
leasing
252 38.1% 10.7% 51.2% 0.0% 0.0%
Professional, scientific, and
management, and
administrative and waste
management services
420 14.8% 20.2% 36.7% 14.8% 13.6%
Educational services, and
health care and social
assistance
1,629 70.6% 16.9% 9.1% 1.5% 1.9%
Arts, entertainment, and
recreation, and
accommodation and food
services
723 23.0% 53.0% 17.2% 0.0% 6.9%
Other services, except public
administration
359 17.5% 46.0% 15.3% 13.6% 7.5%
Public administration 625 42.9% 25.6% 24.3% 3.7% 3.5%
Lillington
Total Manageme
nt,
business,
science,
and arts
occupation
s
Servic
e
occup
ations
Sales
and
office
occupati
ons
Natural resources,
construction, and
maintenance
occupations
Production,
transportation, and
material moving
occupations
Civilian employed population
16 years and over
836 34.1% 23.3% 19.7% 3.8% 19.0%
Agriculture, forestry, fishing
and hunting, and mining
16 100.0% 0.0% 0.0% 0.0% 0.0%
Construction 37 27.0% 0.0% 0.0% 29.7% 43.2%
Manufacturing 88 11.4% 0.0% 14.8% 13.6% 60.2%
Wholesale trade 24 37.5% 0.0% 16.7% 0.0% 45.8%
Retail trade 76 2.6% 0.0% 73.7% 0.0% 23.7%
Transportation and
warehousing, and utilities
33 33.3% 0.0% 33.3% 9.1% 24.2%
Information 18 22.2% 0.0% 0.0% 16.7% 61.1%
Finance and insurance, and
real estate and rental and
leasing
26 19.2% 0.0% 80.8% 0.0% 0.0%
Professional, scientific, and
management, and
administrative and waste
management services
76 51.3% 28.9% 15.8% 3.9% 0.0%
Educational services, and
health care and social
assistance
276 44.9% 43.1% 2.9% 0.0% 9.1%
021417wsa HC BOC Page 99
Impact Greater Fayetteville
86
Arts, entertainment, and
recreation, and
accommodation and food
services
61 27.9% 60.7% 11.5% 0.0% 0.0%
Other services, except public
administration
37 10.8% 29.7% 13.5% 0.0% 45.9%
Public administration 68 50.0% 8.8% 41.2% 0.0% 0.0%
Raeford
Total Manageme
nt,
business,
science,
and arts
occupation
s
Servic
e
occup
ations
Sales
and
office
occupati
ons
Natural resources,
construction, and
maintenance
occupations
Production,
transportation, and
material moving
occupations
Civilian employed population
16 years and over
1,630 29.0% 22.9% 24.4% 8.2% 15.5%
Agriculture, forestry, fishing
and hunting, and mining
0 0.0% - - - -
Construction 25 0.0% 0.0% 0.0% 100.0% 0.0%
Manufacturing 339 20.1% 0.0% 0.0% 13.6% 66.4%
Wholesale trade 0 - - - - -
Retail trade 223 0.0% 0.0% 87.4% 0.0% 12.6%
Transportation and
warehousing, and utilities
0 - - - - -
Information 23 0.0% 0.0% 100.0% 0.0% 0.0%
Finance and insurance, and
real estate and rental and
leasing
14 57.1% 0.0% 42.9% 0.0% 0.0%
Professional, scientific, and
management, and
administrative and waste
management services
74 14.9% 17.6% 67.6% 0.0% 0.0%
Educational services, and
health care and social
assistance
581 52.7% 31.8% 15.5% 0.0% 0.0%
Arts, entertainment, and
recreation, and
accommodation and food
services
155 0.0% 100.0
%
0.0% 0.0% 0.0%
Other services, except public
administration
92 39.1% 0.0% 22.8% 38.0% 0.0%
Public administration 104 41.3% 20.2% 11.5% 26.9% 0.0%
Spring Lake
Total Manageme
nt,
business,
science,
and arts
occupation
s
Servic
e
occup
ations
Sales
and
office
occupati
ons
Natural resources,
construction, and
maintenance
occupations
Production,
transportation, and
material moving
occupations
021417wsa HC BOC Page 100
Impact Greater Fayetteville
87
Civilian employed population
16 years and over
3,080 26.6% 31.2% 26.0% 4.6% 11.6%
Agriculture, forestry, fishing
and hunting, and mining
10 0.0% 0.0% 0.0% 100.0% 0.0%
Construction 102 20.6% 0.0% 0.0% 79.4% 0.0%
Manufacturing 164 9.1% 0.0% 0.0% 17.7% 73.2%
Wholesale trade 22 68.2% 0.0% 31.8% 0.0% 0.0%
Retail trade 609 7.7% 3.4% 81.0% 0.0% 7.9%
Transportation and
warehousing, and utilities
105 24.8% 0.0% 10.5% 0.0% 64.8%
Information 41 61.0% 0.0% 39.0% 0.0% 0.0%
Finance and insurance, and
real estate and rental and
leasing
132 67.4% 15.2% 17.4% 0.0% 0.0%
Professional, scientific, and
management, and
administrative and waste
management services
236 5.9% 58.1% 36.0% 0.0% 0.0%
Educational services, and
health care and social
assistance
789 48.3% 42.7% 4.9% 0.0% 4.1%
Arts, entertainment, and
recreation, and
accommodation and food
services
473 9.3% 65.8% 7.6% 0.0% 17.3%
Other services, except public
administration
112 11.6% 71.4% 8.0% 8.9% 0.0%
Public administration 285 44.9% 19.3% 28.8% 4.2% 2.8%
Source: US Census Bureau
Employment by Sectors
Fayettev
ille
Hope
Mills
Lillingt
on
Raefo
rd
Spring
Lake
Civilian employed population 16 years and over 70,730 6,027 836 1,630 3,080
Agriculture, forestry, fishing and hunting, and mining 208 0 16 0 10
Construction 3,294 240 37 25 102
Manufacturing 4,579 520 88 339 164
Wholesale trade 897 135 24 0 22
Retail trade 9,591 780 76 223 609
Transportation and warehousing, and utilities 2,473 280 33 0 105
Information 1,089 64 18 23 41
Finance and insurance, and real estate and rental and leasing 2,949 252 26 14 132
Professional, scientific, and management, and administrative and
waste management services
5,209 420 76 74 236
Educational services, and health care and social assistance 20,178 1,629 276 581 789
Arts, entertainment, and recreation, and accommodation and food
services
8,503 723 61 155 473
021417wsa HC BOC Page 101
Impact Greater Fayetteville
88
Other services, except public administration 3,659 359 37 92 112
Public administration 8,101 625 68 104 285
Total 70,730 6,027 836 1,630 3,080
Employment by Sectors (percent)
Fayettev
ille
Hope
Mills
Lillingt
on
Raefo
rd
Spring
Lake
Civilian employed population 16 years and over 100.0% 100.0% 100.0
%
100.0
%
100.0%
Agriculture, forestry, fishing and hunting, and mining 0.3% 0.0% 1.9% 0.0% 0.3%
Construction 4.7% 4.0% 4.4% 1.5% 3.3%
Manufacturing 6.5% 8.6% 10.5% 20.8
%
5.3%
Wholesale trade 1.3% 2.2% 2.9% 0.0% 0.7%
Retail trade 13.6% 12.9% 9.1% 13.7
%
19.8%
Transportation and warehousing, and utilities 3.5% 4.6% 3.9% 0.0% 3.4%
Information 1.5% 1.1% 2.2% 1.4% 1.3%
Finance and insurance, and real estate and rental and leasing 4.2% 4.2% 3.1% 0.9% 4.3%
Professional, scientific, and management, and administrative and
waste management services
7.4% 7.0% 9.1% 4.5% 7.7%
Educational services, and health care and social assistance 28.5% 27.0% 33.0% 35.6
%
25.6%
Arts, entertainment, and recreation, and accommodation and food
services
12.0% 12.0% 7.3% 9.5% 15.4%
Other services, except public administration 5.2% 6.0% 4.4% 5.6% 3.6%
Public administration 11.5% 10.4% 8.1% 6.4% 9.3%
Total 100% 100% 100% 100% 100%
Employment by Occupations
Fayettev
ille
Hope
Mills
Lillingt
on
Raefo
rd
Spring
Lake
Civilian employed population 16 years and over 70,730 6,027 836 1,630 3,080
Management, business, science, and arts occupations 34.5% 32.2% 34.1% 29.0
%
26.6%
Service occupations 21.2% 19.3% 23.3% 22.9
%
31.2%
Sales and office occupations 25.8% 26.7% 19.7% 24.4
%
26.0%
Natural resources, construction, and maintenance occupations 7.9% 7.4% 3.8% 8.2% 4.6%
Production, transportation, and material moving occupations 10.7% 14.4% 19.0% 15.5
%
11.6%
021417wsa HC BOC Page 102
Impact Greater Fayetteville
89
Total 100% 100% 100% 100% 100%
Source: US Census Bureau
Selected Economic Data for Towns
Subject Fayetteville city, NC Hope Mills town,
NC
Lillington
town, NC
Raeford city, NC Spring Lake
town, NC
Estimate Percent Estimat
e
Perce
nt
Estim
ate
Perce
nt
Estim
ate
Percen
t
Estim
ate
Percent
EMPLOYMENT STATUS
Population 16 years and over 157,188 157,188 11,500 11,500 2,875 2,875 3,474 3,474 8,495 8,495
In labor force 103,387 65.8% 7,279 63.3% 976 33.9% 1,855 53.4% 6,078 71.5%
Civilian labor force 82,028 52.2% 6,683 58.1% 957 33.3% 1,826 52.6% 3,671 43.2%
Employed 70,730 45.0% 6,027 52.4% 836 29.1% 1,630 46.9% 3,080 36.3%
Unemployed 11,298 7.2% 656 5.7% 121 4.2% 196 5.6% 591 7.0%
Armed Forces 21,359 13.6% 596 5.2% 19 0.7% 29 0.8% 2,407 28.3%
Not in labor force 53,801 34.2% 4,221 36.7% 1,899 66.1% 1,619 46.6% 2,417 28.5%
Civilian labor force 82,028 82,028 6,683 6,683 957 957 1,826 1,826 3,671 3,671
Percent Unemployed (X) 13.8% (X) 9.8% (X) 12.6% (X) 10.7% (X) 16.1%
Females 16 years and over 80,547 80,547 6,632 6,632 1,034 1,034 1,970 1,970 4,460 4,460
In labor force 47,190 58.6% 3,907 58.9% 547 52.9% 1,096 55.6% 2,547 57.1%
Civilian labor force 44,310 55.0% 3,838 57.9% 547 52.9% 1,096 55.6% 2,300 51.6%
Employed 38,421 47.7% 3,429 51.7% 508 49.1% 972 49.3% 1,898 42.6%
OCCUPATION
Civilian employed population
16 years and over
70,730 70,730 6,027 6,027 836 836 1,630 1,630 3,080 3,080
Management, business,
science, and arts occupations
24,407 34.5% 1,940 32.2% 285 34.1% 472 29.0% 818 26.6%
Service occupations 14,983 21.2% 1,161 19.3% 195 23.3% 374 22.9% 961 31.2%
Sales and office occupations 18,229 25.8% 1,612 26.7% 165 19.7% 397 24.4% 801 26.0%
Natural resources,
construction, and
maintenance occupations
5,572 7.9% 445 7.4% 32 3.8% 134 8.2% 142 4.6%
Production, transportation,
and material moving
occupations
7,539 10.7% 869 14.4% 159 19.0% 253 15.5% 358 11.6%
INDUSTRY
021417wsa HC BOC Page 103
Impact Greater Fayetteville
90
Civilian employed population
16 years and over
70,730 70,730 6,027 6,027 836 836 1,630 1,630 3,080 3,080
Agriculture, forestry, fishing
and hunting, and mining
208 0.3% 0 0.0% 16 1.9% 0 0.0% 10 0.3%
Construction 3,294 4.7% 240 4.0% 37 4.4% 25 1.5% 102 3.3%
Manufacturing 4,579 6.5% 520 8.6% 88 10.5% 339 20.8% 164 5.3%
Wholesale trade 897 1.3% 135 2.2% 24 2.9% 0 0.0% 22 0.7%
Retail trade 9,591 13.6% 780 12.9% 76 9.1% 223 13.7% 609 19.8%
Transportation and
warehousing, and utilities
2,473 3.5% 280 4.6% 33 3.9% 0 0.0% 105 3.4%
Information 1,089 1.5% 64 1.1% 18 2.2% 23 1.4% 41 1.3%
Finance and insurance, and
real estate and rental and
leasing
2,949 4.2% 252 4.2% 26 3.1% 14 0.9% 132 4.3%
Professional, scientific, and
management, and
administrative and waste
management services
5,209 7.4% 420 7.0% 76 9.1% 74 4.5% 236 7.7%
Educational services, and
health care and social
assistance
20,178 28.5% 1,629 27.0% 276 33.0% 581 35.6% 789 25.6%
Arts, entertainment, and
recreation, and
accommodation and food
services
8,503 12.0% 723 12.0% 61 7.3% 155 9.5% 473 15.4%
Other services, except public
administration
3,659 5.2% 359 6.0% 37 4.4% 92 5.6% 112 3.6%
Public administration 8,101 11.5% 625 10.4% 68 8.1% 104 6.4% 285 9.3%
CLASS OF WORKER
Civilian employed population
16 years and over
70,730 70,730 6,027 6,027 836 836 1,630 1,630 3,080 3,080
Private wage and salary
workers
47,761 67.5% 4,152 68.9% 581 69.5% 1,238 76.0% 2,388 77.5%
Government workers 20,001 28.3% 1,638 27.2% 226 27.0% 322 19.8% 598 19.4%
Self-employed in own not
incorporated business
workers
2,842 4.0% 237 3.9% 29 3.5% 70 4.3% 94 3.1%
Unpaid family workers 126 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
INCOME AND BENEFITS (IN 2014 INFLATION-ADJUSTED DOLLARS)
Total households 77,935 77,935 5,756 5,756 997 997 1,804 1,804 4,516 4,516
Less than $10,000 6,887 8.8% 427 7.4% 157 15.7% 340 18.8% 336 7.4%
$10,000 to $14,999 4,226 5.4% 316 5.5% 82 8.2% 213 11.8% 263 5.8%
$15,000 to $24,999 8,663 11.1% 673 11.7% 189 19.0% 305 16.9% 709 15.7%
$25,000 to $34,999 10,400 13.3% 768 13.3% 177 17.8% 279 15.5% 813 18.0%
$35,000 to $49,999 13,557 17.4% 748 13.0% 169 17.0% 222 12.3% 1,020 22.6%
$50,000 to $74,999 15,280 19.6% 1,113 19.3% 93 9.3% 113 6.3% 788 17.4%
$75,000 to $99,999 8,421 10.8% 911 15.8% 77 7.7% 122 6.8% 416 9.2%
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$100,000 to $149,999 6,741 8.6% 540 9.4% 38 3.8% 140 7.8% 113 2.5%
$150,000 to $199,999 2,190 2.8% 225 3.9% 10 1.0% 56 3.1% 37 0.8%
$200,000 or more 1,570 2.0% 35 0.6% 5 0.5% 14 0.8% 21 0.5%
Median household income
(dollars)
44,514 (X) 47,332 (X) 29,03
1
(X) 26,39
2
(X) 37,15
4
(X)
Mean household income
(dollars)
57,695 (X) 57,575 (X) 37,38
1
(X) 47,95
0
(X) 42,77
1
(X)
With earnings 62,249 79.9% 4,654 80.9% 655 65.7% 1,161 64.4% 4,003 88.6%
Mean earnings (dollars) 55,087 (X) 56,736 (X) 39,72
5
(X) 41,95
7
(X) 41,01
3
(X)
With Social Security 18,267 23.4% 1,564 27.2% 336 33.7% 533 29.5% 546 12.1%
Mean Social Security income
(dollars)
16,073 (X) 13,088 (X) 14,14
6
(X) 15,63
9
(X) 12,36
2
(X)
With retirement income 17,205 22.1% 1,319 22.9% 181 18.2% 420 23.3% 527 11.7%
Mean retirement income
(dollars)
24,404 (X) 21,696 (X) 18,88
2
(X) 52,35
6
(X) 19,17
5
(X)
With Supplemental Security
Income
4,228 5.4% 226 3.9% 106 10.6% 153 8.5% 204 4.5%
Mean Supplemental Security
Income (dollars)
8,922 (X) 8,730 (X) 7,392 (X) 8,269 (X) 7,649 (X)
With cash public assistance
income
1,680 2.2% 164 2.8% 5 0.5% 38 2.1% 35 0.8%
Mean cash public assistance
income (dollars)
2,278 (X) 1,954 (X) 7,400 (X) 5,455 (X) 1,711 (X)
With Food Stamp/SNAP
benefits in the past 12
months
12,942 16.6% 885 15.4% 161 16.1% 427 23.7% 753 16.7%
Median family income
(dollars)
50,493 (X) 57,739 (X) 39,47
9
(X) 35,92
3
(X) 39,12
1
(X)
Mean family income (dollars) 64,252 (X) 65,292 (X) 48,21
4
(X) 53,48
1
(X) 45,66
1
(X)
Per capita income (dollars) 23,843 (X) 21,194 (X) 12,93
6
(X) 19,26
0
(X) 16,36
5
(X)
Source: US Census Bureau
Employment by Sectors for Local Cities and Towns
Fayettevil
le
Hope
Mills
Lillingto
n
Raefor
d
Spring
Lake
Civilian employed population 16 years and over 70,730 6,027 836 1,630 3,080
Agriculture, forestry, fishing and hunting, and mining 0.3% 0.0% 1.9% 0.0% 0.3%
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Construction 4.7% 4.0% 4.4% 1.5% 3.3%
Manufacturing 6.5% 8.6% 10.5% 20.8% 5.3%
Wholesale trade 1.3% 2.2% 2.9% 0.0% 0.7%
Retail trade 13.6% 12.9% 9.1% 13.7% 19.8%
Transportation and warehousing, and utilities 3.5% 4.6% 3.9% 0.0% 3.4%
Information 1.5% 1.1% 2.2% 1.4% 1.3%
Finance and insurance, and real estate and rental and leasing 4.2% 4.2% 3.1% 0.9% 4.3%
Professional, scientific, and management, and administrative
and waste management services
7.4% 7.0% 9.1% 4.5% 7.7%
Educational services, and health care and social assistance 28.5% 27.0% 33.0% 35.6% 25.6%
Arts, entertainment, and recreation, and accommodation and
food services
12.0% 12.0% 7.3% 9.5% 15.4%
Other services, except public administration 5.2% 6.0% 4.4% 5.6% 3.6%
Public administration 11.5% 10.4% 8.1% 6.4% 9.3%
Total 100% 100% 100% 100% 100%
Employment by Occupations for Local Cities and Towns
Fayettevill
e
Hope
Mills
Lillingto
n
Raefor
d
Spring
Lake
Civilian employed population 16 years and over 70,730 6,027 836 1,630 3,080
Management, business, science, and arts occupations 34.5% 32.2% 34.1% 29.0% 26.6%
Service occupations 21.2% 19.3% 23.3% 22.9% 31.2%
Sales and office occupations 25.8% 26.7% 19.7% 24.4% 26.0%
Natural resources, construction, and maintenance
occupations
7.9% 7.4% 3.8% 8.2% 4.6%
Production, transportation, and material moving
occupations
10.7% 14.4% 19.0% 15.5% 11.6%
Total 100% 100% 100% 100% 100%
Civilian labor force unemployed, percent Fayetteville Hope Mills Lillington Raeford Spring Lake
2014 14.6 9.8 12.6 10.7 16.1
2013 14.6 9.4 13.1 11.8 18.9
2012 13.9 10.5 14.7 13.5 17.9
2011 12.9 8.4 13.3 9.9 14.6
2010 11.7 6.8 9.8 7.8 11.6
Source: US Census Bureau
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Appendix C: Economic Impact Model Assumptions,
Methodology, And Supplementary Results
The IMPLAN professional software is used in this study to estimate the economic impact. The
IMPLAN Pro software is considered as a gold standard for estimating the economic impact and
is widely used by academic institutions, federal, state and local governmental agencies. The
software uses the input-output tables to track how dollars injected into a sector are spent and
re-spent in other sectors of the economy creating ripple effects in the entire region.
The study uses a Multiple Region Input Output (MRIO) Model to estimate the economic impact.
The rationale for using MRIO instead of a single region model is as follows:
1. Close geographical location of Cumberland, Harnett and Hoke counties.
2. Commuting patterns of workers among the three counties.
3. Trade patterns among the three counties.
4. Spill-over effects among the three counties.
5. The three counties significantly interact with one another.
6. Counties complement one another.
7. The economic effects of an external event are inseparable among the three counties.
The baseline data and information is provided by a regional model that includes Cumberland,
Harnett, and Hoke counties.
Fort Bragg--Impact of
Military
Copyright 2016 Minnesota IMPLAN Group,
Inc.
Model Information
Model Year 2014 Value Added
GRP $17,718,122,417 Employee Compensation $11,677,804,124
Total Personal Income $14,888,310,000 Proprietor Income $653,816,838
Total Employment 207,220 Other Property Type Income $4,801,379,740
Tax on Production and Import $585,121,715
Number of Industries 219
Land Area (Sq. Miles) 653 Total Value Added $17,718,122,417
Area Count 1
Final Demand
Population 326,328 Households 11,136,503,735
Total Households 125,319 State/Local Government $2,303,135,989
Average Household
Income
$118,803 Federal Government $17,780,608,158
Capital $1,953,338,196
Trade Flows Method Trade Flows
Model
Exports $4,883,169,229
Model Status Multipliers Imports -$19,513,972,801
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Institutional Sales -$824,660,118
Economic Indicators
Shannon-Weaver Index .6007 Total Final Demand: $17,718,122,388
Top Ten Industries
Sector Description Employment Labor Income Output
536 * Employment and payroll of federal
govt, military
52,764 $5,303,258,000 $6,229,695,000
535 * Employment and payroll of federal
govt, non-military
12,708 $1,207,496,000 $1,886,813,000
533 * Employment and payroll of local govt,
non-education
8,863 $583,120,800 $676,594,200
534 * Employment and payroll of local govt,
education
8,665 $436,734,600 $506,217,400
502 Limited-service restaurants 7,250 $104,699,000 $483,887,700
440 Real estate 5,770 $62,645,480 $942,615,300
501 Full-service restaurants 5,027 $90,681,440 $193,088,600
532 * Employment and payroll of state govt,
education
4,308 $202,174,300 $236,112,800
405 Retail - General merchandise stores 4,001 $97,882,050 $240,496,200
456 Scientific research and development
services
3,045 $268,531,400 $837,533,400
Copyright 2016 Minnesota IMPLAN Group, Inc.
Table above shows that the region employs 265,000 people to produces goods and services
about worth $21Billion.
Total population of the region is about 504,000. Approximately 190,000 households earn
$20,556,270,000 in personal income, including investment and other income as well as wages.
IMPLAN has 536 sectors, but only 262 sectors are represented in the region. This reflects the
fact that a few sectors/industries dominate the region and determine its economic growth. The
dominance of service sector and conspicuous absence of manufacturing industries is evident
from the list of top ten employers. The major employers in our region are federal, state and
local governments which together employ more workers in our region than top 20 employers
combined. It is also noteworthy that the federal government alone (because of military at Fort
Bragg) employs one fifth of all workers in our region.
Because the region is not highly diversified, much is imported from elsewhere in the state, in
the country and abroad. While the three county region exports about $6.5 billion, the region
imports almost $25 billion worth of goods and services. This presents a potential opportunity
for sustained growth by potentially leveraging resources and expertise within the region to
produce within the region goods and services that are currently imported from elsewhere.
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Cumberland economy is the largest economy in our region with 85 percent of Regional GRP
followed by Harnett County with 11 percent and Hoke with about 5 percent (see PowerPoint
side).
Source: U.S. Census Bureau and Bureau of Economic Analysis
Regional employment reflects the same trend. Cumberland County employs about 78 percent
of the labor force, Harnett about 16 percent and Hoke approximately 5 percent.
Approximately, 64 percent of the region population resides in Cumberland County followed by
more than a quarter living in Harnett County and about 11percent in Hoke County.
The chart shows distribution of the military population among different municipalities in a
county, Fayetteville has the largest concentration of military population about 32,000, followed
by Spring Lake with about 22,000, 500 in Hope Mills, 19 in Lillington and 29 in Raeford.
The data presented in the slide suggest that whether the troops are reduced by 3,000, 2,000, or
1,000, the brunt of the impact will be borne by residents of Cumberland County.
Trends in Contributions of Fort Bragg to Regional Economy
To assess the economic impact of a potential reduction in troops at Fort Bragg, it may be
instructive to examine the recent contributions of military presence at Fort Bragg to the
broader regional economy.
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It is important to note that except for 2012, there has been a steady decline in the overall
economic impact of Fort Bragg on this region (see PP above).
In the 11 county region, the economic impact of the Fort Bragg has steadily declined from $12
billion in 2010 to about $6 billion in 2015-- almost a 50 percent reduction. The trend is the same
for Cumberland, Harnett, and Hoke counties.
It is noteworthy that the active duty soldiers peaked in 2012 and has been steadily declining
ever since. The peak for Fort Bragg total population occurred one year later.
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Source: Fort Bragg Public Relations, January 2016
Fort Bragg Economic Impact of Potential Reduction in Troops: Models and Assumptions
The total reduction in payroll of a potential drawdown of soldiers is critical in determining its
economic impact on the three (3) county region. The military pay is determined by
administrative classification (Special Forces, Infantry, 82nd Division, etc.), rank (Captain,
Lieutenant, PFC, etc.), family size (married with or without children), and years of service. Of
course, the total payroll must be adjusted for federal taxes and relevant saving rates to obtain
disposable income.
As there are no further announced personnel cuts at Fort Bragg projected for the near future, it
was necessary to craft potential scenarios for prospective troop reduction. This study received
guidance from two resource persons with considerable military background and experience.
Scenario 1:
Scenario 1 is based on the 2013-2015 Armed Forces Comprehensive Survey of Annual
Expenditure of All Consuming Units. The typical armed forces household income and
expenditure profile from this survey is used to determine the disposable income and detailed
spending reductions likely to be associated with reductions of 3,000, 2,000 and 1,000 soldiers
that could be reduced from Fort Bragg. Other than the assumptions underlying the IMPLAN
model, it assumed that (1) the drawdown of troops will continue to reflect the existing ratio of
civilian personnel to the active duty soldiers; (2) other than the local installation contracts, the
number and value of Department of Defense contracts are uncorrelated to the size of troops;
(3) the active duty soldiers who are separated from Fort Bragg do not stay in the area.
Footnote: Although the Army constitutes the largest segment of the armed forces and
compensation is comparable to that of other armed services, the data on expenditure patterns
Fort Bragg Population ASIP COP Data (31 January 2016)FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
Active Duty Army Military 44,436 45,437 45,290 45,051 44,954 44,702 42,532 41,716
PCS Students Military 2,208 2,638 2,966 1,917 2,701 2,306 3,140 2,163
Other Military ( Air Force, Other Services)785 818 751 2,936 2,862 2,998 3,002 3,002
Total Active Component 47,429 48,893 49,007 49,904 50,517 50,006 48,674 46,881
Training Military (TDY Students, Transient & Rotational)3,787 2,305 2,536 2,813 2,899 3,480 2,733 2,956
Reserve Component Military (Assigned at Fort Bragg)1,891 1,810 1,816 3,207 3,281 3,283 3,262 3,391
Total Fort Bragg Military Population 53,107 53,008 53,359 55,924 56,697 56,769 54,669 53,228
Civilian Employees (Assigned at Fort Bragg)9,340 10,158 11,344 14,116 14,515 14,380 14,470 14,663
Contract Employees (Working at Fort Bragg) 6,688 6,984 5,472 5,481 5,496 6,342 5,888 5,552
Military Family Members (Active Duty Military)72,092 74,317 74,491 75,854 76,786 76,009 73,984 71,259
Total Fort Bragg Population 141,227 144,467 144,666 151,375 153,494 153,500 149,011 144,702
Peak Active Duty
Peak Total
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by members of the armed forces includes survey data from all members of the military—not
just the Army.
Fort Bragg Troops Reduction Scenario 1 Economic Impact
3000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -4,847 ($264,458,573) ($617,522,885) ($12,087,902)
Harnett County -6.5 ($169,138) ($244,877) ($23,279)
Hoke County -2.5 ($35,895) ($176,356) ($5,167)
Total Impact -4,856.0 ($264,663,606) ($618,344,116) ($12,116,348)
2000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County 3,231.90 ($176,305,715) ($411,681,907) ($8,058,259)
Harnett County -4.3 ($112,759) ($4,429,918) ($15,512)
Hoke County -1.6 ($23,932) ($117,836) ($3,444)
Total Economic
Impact
-3,237.80 ($267,632,801) ($416,229,661) ($8,077,215)
1000 Troops Reduction
Region Employment Labor Income Output State and Local Taxes
Cumberland County -1,615.00 ($88,152,857) ($98,514,207) ($1,712,323)
Harnett County -2.2 ($56,379) ($214,959) ($3,151)
Hoke County -0.8 ($11,966) $58,918 ($699)
Total Impact -1,618.90 ($88,221,203) ($98,788,084) ($1,716,173)
Source: IMPLAN model and authors’ calculations
It is evident form the above table, given the income and expenditure patterns noted, a 3,000
reduction in troops would result in the region losing approximately 5,000 full-time and part-
time jobs, $618 million in sales, $264 million in wages and salaries and $12 million in tax
revenues.
With 2,000 troop reduction, the region will lose full-time and part-time jobs 3,237 jobs,
approximately $416 million in sales, $268 million in wages and salaries and about $8 million in
taxes, given this set of troop income assumptions.
With 1,000 soldiers draw down, the region will lose 1,618 full-time and part-time jobs, almost
$99 million in sales, approximately $88 million in wages and salaries and about $5 million in
state and local taxes in this scenario.
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Oe military job supports 1.20 jobs in the region, one dollar in military output supports $1.17 in
regional output and $1.00 in military salary supports $1.11 in the Civilian sector.
As noted in the table above, the residents of Cumberland County will bear the brunt of the
adverse economic impact of reduction in troops, with relatively few reductions in jobs and
income in Harnett and Hoke counties.
The top ten industries impacted under the troop reduction scenarios described above are
shown in the table below.
Top Ten Industries/Sectors Impacted by Troop Reductions—Scenario Set 1
Cumberland
County
Top Ten Sectors by Employment Copyright 2016
Minnesota IMPLAN
Group, Inc.
Description Total
Employment
536 * Employment and payroll of federal govt, military -4,044.0
502 Limited-service restaurants -62.7
501 Full-service restaurants -57.9
440 Real estate -48.7
475 Offices of physicians -36.8
405 Retail - General merchandise stores -35.7
483 Nursing and community care facilities -30.7
503 All other food and drinking places -26.8
400 Retail - Food and beverage stores -24.3
509 Personal care services -24.2
Top Ten Sectors by Labor Income Total Labor Income
536 * Employment and payroll of federal govt, military -258,262,072.4
475 Offices of physicians -3,089,430.8
501 Full-service restaurants -1,085,560.1
434 Nondepository credit intermediation and related activities -1,061,034.6
502 Limited-service restaurants -940,052.9
483 Nursing and community care facilities -919,302.4
504 Automotive repair and maintenance, except car washes -914,022.4
405 Retail - General merchandise stores -907,154.5
396 Retail - Motor vehicle and parts dealers -855,422.3
395 Wholesale trade -811,931.5
Top Ten Sectors by Output Total Output
536 * Employment and payroll of federal govt, military -495,893,093.0
441 Owner-occupied dwellings -17,101,382.0
440 Real estate -8,392,286.1
475 Offices of physicians -4,911,116.0
502 Limited-service restaurants -4,368,363.2
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428 Wireless telecommunications carriers (except satellite) -2,746,040.8
395 Wholesale trade -2,725,459.5
501 Full-service restaurants -2,324,109.7
405 Retail - General merchandise stores -2,182,999.4
433 Monetary authorities and depository credit intermediation -2,004,096.6
Copyright 2016 Minnesota IMPLAN Group, Inc.
Other than federal government, the major sectors that will lose jobs are limited-service
restaurants, full-service restaurants, real estate sector, office of physicians, general
merchandise stores, nursing and community care facilities, food and drinking places, food and
beverages stores, and personal care services. The real estate sector will lose almost 49 jobs and
$8 million in sales. The offices of physicians will see a reduction of 37 jobs and a loss of about
$5 million in sales. Offices of physicians and nursing facilities together will also experience
about $4 million reduction in wages and salaries. Top ten losers in terms of wages and salaries
are also shown in the table above.
Scenario Set 2:
Scenario Set 2 is based on the assumption that troop reductions will not take place at the
Command level, which would include a higher representation of senior level officers and
civilians, but rather at the battalion level, which would mean fewer senior level officers would
be involved. This approach was recommended by a liaison to the Department of Defense Office
of Economic Adjustment. A typical battalion comprises of one HQ company and one HQ support
company and three (3) generic companies, as illustrated in the slide below.
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Source: Planning Document of the U.S. Army
Scenario 2 Assumptions and Procedures
The personnel ranks and classification were used to compute personnel payroll. Adjustments
were made in payroll for relevant federal taxes and saving rates to derive the disposable
incomes for different personnel levels. The average disposable income was used to compute
total disposable income for 3,000, 2,000 and 1,000 troops. It is assumed that separation of
active duty soldiers will result in at least 10 percent reduction in Civilians jobs. On consultant's
recommendation, it was stipulated that one quarter of civilian jobs will be in each of the
following salary levels: GS 11, 12, 13, and 14. Relevant federal and state taxes and average
saving rate were deducted to obtain total Civilian disposable income.
The economic impact of potential reduction in soldiers at different levels is shown in the table
below. The economic impact of potential reduction of troops in Scenario Set 2 is similar to
Scenario Set 1, although lower in magnitude.
(500)
Total
Battalion
HQ
Company
Company A Company B Support
Company
Intel
Section
Logistics
Section
Medical
Section
HQ
Platoon
(125)(100)(75)
(15)
(10)
(10)
(33)
(100)
Company C
(100)
Personnel
Section (10)
Operations
Section (30)
Communications
Section (15)
Maintenance
Platoon
Distribution
Platoon
Feeding
Section
HQ
Platoon (5)
(15)
(17)
(38)
Special
Staff (2)
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Scenario Set 2—Impact of Prospective Troop Reductions
3000 Troops Reduction
Region Employment Labor Income Output State and Local
Taxes
Cumberland
County
-3,627 ($107,589,895) ($450,204,241) ($5,147,004)
Harnett County -2.6 ($68,811) ($262,356) ($9,479)
Hoke County -1 ($14,605) ($71,900) ($2,102)
Total Impact -3,630.6 ($107,673,311) ($450,538,497) ($5,158,585)
2000 Troops Reduction
Region Employment Labor Income Output State and Local
Taxes
Cumberland
County
-2,393.00 ($63,659,523) ($291,115,618) ($3,026,483)
Harnett County -1.6 ($40,714) ($155,232) ($5,543)
Hoke County -0.6 ($8,641) ($45,548) ($1,243)
Total Economic
Impact
-2,395.20 ($63,708,878) ($291,316,398) ($3,033,269)
1000 Troops Reduction
Region Employment Labor Income Output State and Local
Taxes
Cumberland
County
-1,208.00 ($35,783,426) ($105,041,297) ($1,712,323)
Harnett County -0.9 ($22,886) ($87,257) ($3.151)
Hoke County -0.3 ($22,816) ($29,916) ($699)
Total Economic
Impact
-1,618.90 ($35,829,128) ($105,158,470) ($1,716,173)
Multipliers Employment Output Labor Income
Multiplier Multiplier Multiplier
3,000 Troops 1.1 1.08 1.1
Source: IMPLAN model and authors’ calculations
The summary results under these assumptions show that this region will lose approximately
3,630 jobs, $450 million in sales, $107 million in wages and salaries and $5 million in state and
local tax revenues.
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With 2,000 troops reduction, we will lose 2,395 jobs, $291.3 million in sales, $63.7 million in
wages and salaries and about $3 million in state and local taxes.
With 1,000 soldiers draw down, we will lose approximately 1,618 jobs, $105 million in sales,
$35.8 million in wages and salaries and about $3.7million in state and local taxes.
The impact of reduction in 3,000 soldiers on top ten sectors by labor income, output, and
employment are shown in the table
The major industries that will be impacted by the drawdown of 3,000, 2,000 and 1,000 troops
will be federal government, limited service restaurants, real estate, retail, offices of Physicians,
nursing and community care facilities (see the table below)
Scenario Set 2: Industry Impacts from Troop Reductions
Top Ten by Labor Income Labor Income
* Employment and payroll of federal govt, military -75,383,357.5
* Employment and payroll of federal govt, non-military -21,599,222.9
Offices of physicians -1,160,143.1
Full-service restaurants -407,649.6
Nondepository credit intermediation and related activities -398,439.7
Limited-service restaurants -353,008.7
Nursing and community care facilities -345,216.5
Automotive repair and maintenance, except car washes -343,233.7
Retail - General merchandise stores -340,654.7
Retail - Motor vehicle and parts dealers -321,228.2
Top Ten by Output Total Output
* Employment and payroll of federal govt, military -367,873,213.8
* Employment and payroll of federal govt, non-military -46,261,371.7
Owner-occupied dwellings -6,421,911.4
Real estate -3,151,471.5
Offices of physicians -1,844,222.4
Limited-service restaurants -1,640,407.9
Wireless telecommunications carriers (except satellite) -1,031,193.3
Wholesale trade -1,023,464.6
Full-service restaurants -872,749.7
Retail - General merchandise stores -819,760.0
Top Ten by Employment Total
Employment
* Employment and payroll of federal govt, military -3,000.0
* Employment and payroll of federal govt, non-military -300.0
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Limited-service restaurants -23.5
Full-service restaurants -21.8
Real estate -18.3
Offices of physicians -13.8
Retail - General merchandise stores -13.4
Nursing and community care facilities -11.5
All other food and drinking places -10.1
Retail - Food and beverage stores -9.1
Copyright 2016 Minnesota IMPLAN Group, Inc.
Economic Impact by Other Major Industries
Scenario 1 and 2 impacts on more specific industries are detailed in the table below. The
estimates are based on the 2013-2015 Annual Expenditure of Armed Forces Survey disposable
income of a majority of the households included in the survey. In scenario 1, the actual
spending on each item was multiplied by number of soldiers to obtain the total spending.
Scenario 2 expenditures are based on the total disposable income of a generic battalion. The
total spending was calculated by multiplying average spending of all consuming units in the
survey by the total disposable income of 3,000, 2000, and 1,000 soldiers. The spending
estimates, however, must be accepted with a grain of salt in that the estimates are derived
from the survey of all armed forces. Although the military represents the largest component of
the armed forces, it may not accurately reflect the actual spending of the military at Fort Bragg.
Impact by Major Industries
Scenario 1 Scenario 2
Total 3000
Troops
Total with
2000 Troops
Total 1000
Troops
Total 3ooo
Troops
Total 2ooo
Troops
Total 1ooo
Troops
Food $24,459,540 $16,306,360 $6,879,380 $9,571,565 $6,381,043 $3,190,422
Meals at restaurants, carry
outs and other*
$8,734,590 $5,833,060 $2,338,060 $3,374,829 $2,249,879 $1,124,591
Alcoholic beverages $1,542,450 $1,028,300 $383,890 $867,796 $445,196 $222,538
Housing $12,828,270 $8,552,180 4,376,090 $4,005,159 $2,698,099 $1,734,689
Mortgage interest and
charges
$825,230 $550,620 $275,310 $520,470 $346,970 $173,442
Household furnishings and
equipment
$5,523,980 $3,669,320 $1,132,100 $2,321,116 $1,546,517 $773,696
Furniture $1,615,890 $1,077,260 $362,450 $593,546 $394,495 $197,859
New Cars and trucks $5,784,480 $3,856,320 $896,600 $2,385,796 $1,589,581 $795,240
Used Cars and Trucks $7,511,040 $5,007,360 $2,225,520 $2,501,078 $1,666,390 $833,666
Major Appliances $782,910 $521,940 $137,710 $336,397 $224,264 $112,128
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Gasoline and motor oil $8,657,430 $5,771,620 $2,405,030 $3,104,394 $2,068,360 $1,120,890
Vehicle insurance* $3,050,970 $2,033,980 $884,730 $1,504,379 $1,002,321 $501,444
Leased and rental vehicles $2,092,800 $1,395,200 $539,400 $400,200 $266,641 $133,396
Health insurance $7,167,540 $4,778,360 $1,613,550 $3,770,259 $2,512,005 $1,265,713
Hospital room and services $472,740 $311,160 $91,560 $183,579 $122,313 $61,191
Entertainment $9,073,830 $6,049,220 $2,054,230 $3,780,245 $2,518,659 $1,260,042
Personal care products and
services
$2,089,680 $1,393,120 $557,020 $909,670 $606,084 $303,212
College tuition $754,410 $502,940 $25,790
$1,107,701
$736,518 $368,245
Elementary and high school
tuition
$519,150 $346,100 $86,610 $216,903 $144,600 $72,298
Legal fees $433,590 $289,060 $121,100 $183,593 $122,322 $61,395
Accounting fees $145,110 $96,740 $33,440 $94,565 $63,605 $31,820
Cash contributions to charities
and other organizations
$268,800 $179,200 $89,600 $300,833 $200,436 $100,274
Cash contributions to church,
religious organizations
$1,901,640 $1,267,760 $89,600 $1,024,722 $682,650 $341,518
Cash contribution to
educational institutions
$129,180 $86,120 $63,600 $60,578 $40,361 $20,192
Copyright 2016 Minnesota IMPLAN Group, Inc.
The potential reduction of 3,000 soldiers under Scenario 1 and 2 will impact other major
industries as follows, The food industry will lose sales between $24 million and $9.5 million,
restaurants between $7 million and $3 million; alcoholic beverages between $1.5 million and
$867,796; Furniture industry between $1.6 million and $591,546; new cars and trucks dealers
between $5.7 million and $2.8 million; used cars and trucks between $7.5 million and $2.5
million; entertainment industry between $9 million and $3.7 million; personal care products
and services between $2 million and $909,570 and major appliances between $782,910 and
$336,397.
Potential Entrepreneurial Opportunities for Separated Soldiers in the Three (3) County Region
The table below shows the industries and sectors in Cumberland, Harnett and Hoke Counties
with excess demand that is not currently met by the local suppliers. For example, in
Cumberland County, approximately $119 million demand for specialty food is currently being
met by suppliers outside the county. Similarly, in Harnett County, there is $121.5 million excess
demand for general merchandise items and Hoke County $53 million excess demand for
beverages and food are currently being met by suppliers from outside the County. While in
most cases the excess demand in a given county cannot be met within the county because of
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economy of scale issues, and lack of complementary skills and resources, this view of excess
demand does provide an instructive starting point for identifying potential county-specific
growth opportunities.
Sectors/industry with Excess Demand
Cumberland County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
4452 Specialty Food Stores $118,871,795
445 Food and Beverages stores $106,600,864
443 Electronic and Appliances Stores $71,245,517
447 Gasoline Stations $29,067,044
4412 Other Motor Vehicles Dealers $19,179,338
4453 Beer wine and Liquor Stores $9,518,640
4442 Lawn & Garden Equipment Supply Stores $8,912,064
4512 Books, Periodical & Music Stores $7,305,590
4483 Jewelry, Luggage and Leather Goods Stores $4,096,069
7223 Special Food Services $2,665,089
7224 Drinking Places-Alcoholic Beverages $941,440
4533 Used Merchandise stores $295,220
Harnett County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
452 General Merchandise Stores $121,589,741
4521 Department Stores excluding leased Department $92,357,060
441 Motor Vehicles and Parts Dealers $72,369,671
4411 Automobile Dealers $51,683,618
448 Clothing and Clothing Specialty Stores $47,849,557
4452 Specialty Food Stores $42,729,539
443 Electronic and Appliances Stores $40,612,988
722 Food Services and Drinking Places $36,245,968
4481 Clothing stores $33,244,535
4529 Other Merchandise Stores $29,232,681
7221 Full service restaurants $25,110,802
453 Miscellaneous Store Retailers $24,994,285
451 Sporting Goods, Hobby, Book and Music Stores $23,432,353
4412 Other Motor Vehicles Dealers $23,247,950
454 Non-stores Retailers $22,690,780
4441 Bldg Materials and Supply Dealers $20,164,871
4539 Other Miscellaneous Stores Retailers $19,939,839
4541 Electronic Shopping and Mail-order Houses $18,360,460
4511 Sporting Goods, Hobby, Musical instrument Stores $18,320,132
444 Bldg Materials, Garden Equip and Supplies $15,994,448
442 Furniture and Home Furnishings $13,806,470
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4421 Furniture stores $9,372,208
4483 Jewelry, Luggage and Leather Goods Stores $8,926,985
7222 Limited service eating places $6,235,111
4532 Office supplies, Stationary and Gifts Stores $6,062,522
7224 Drinking Places-Alcoholic Beverages $6,015,941
4482 Shoe Stores $5,678,037
4512 Books, Periodical & Music Stores $5,112,221
4422 Home Furnishings Stores $4,434,262
4543 Direct Selling Establishments $3,414,533
4542 Vending Machines Operators $915,787
Hoke County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
441 Motor Vehicles and Parts Dealers $105,410,540
4411 Automobile Dealers $91,224,024
445 Food and beverages stores $53,004,844
4451 Grocery Stores $34,439,999
722 Food Services and Drinking Places $29,064,135
448 Clothing and Clothing Accessories Stores $22,359,196
443 Electronic and Appliances Stores $21,481,614
443 Electronic and Appliances stores $21,481,614
444 Bldg Materials, Garden Equip and Supplies $20,624,928
4441 Bldg Materials and Supply Dealers $19,022,043
4441 Bldg Materials and supply dealers $19,022,043
4452 Specialty Food Stores $17,638,583
446 Health and Personal care stores $15,804,471
4482 Shoe Stores $15,350,457
4481 Clothing stores $15,350,457
7222 Limited service eating places $13,905,689
4529 Other General Merchandise Stores $13,139,150
7221 Full service restaurants $12,238,585
453 Miscellaneous Store Retailers $10,839,340
451 Sporting Goods, Hobby, Book and Music Stores $10,496,599
447 Gasoline Stations $10,496,599
442 Furniture and Home Furnishings $9,473,764
4412 Other Motor Vehicles Dealers $8,838,187
4511 Sporting Goods, Hobby, Musical instrument Stores $7,513,235
4539 Other Miscellaneous Stores Retailers $6,535,758
4413 Auto Parts, Accessories and Tire Services $5,348,329
4421 Furniture stores $5,231,084
4483 Jewelry, Luggage and Leather Goods Stores $5,006,311
4422 Home Furnishings Stores $4,242,680
4422 Home Furnishings Stores $4,242,680
4541 Electronic Shopping and Mail-order Houses $4,018,395
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4512 Books, Periodical & Music Stores $3,014,563
4532 Office supplies, Stationary and Gifts Stores $2,537,562
454 Non-stores Retailers $2,537,562
7224 Drinking Places Alcohol beverages $2,307,500
4543 Direct Selling Establishments $1,976,712
4442 Lawn and Garden Equipment and Supplies $1,602,985
4533 Used merchandise stores $1,380,510
4453 Beer, Wine and liquor stores $926,262
7223 Special Food Services $612,361
4531 Florists $385,510
Source: ESRI Reports
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Appendix D: Target Sector Analysis: Supporting Analytics and
Data
The research for the target sector analysis was led by Applied Marketing Sciences in partnership
with Creative Economic Development Consulting.
The following tables, information and analysis were compiled to understand the framework of
industry in Fayetteville, including Cumberland, Harnett, and Hoke Counties. Each level of
information allows a deeper look at the industry clusters for Fayetteville and the region. An
understanding was established for the type of industry supported and developing in the region
by looking at what exists in the region, employment levels, and location quotients. Multiple
industry clusters were considered throughout the process. The resulting recommended target
industries for Fayetteville were discovered to be strong in the regional economy, were (in part
or full) forecasted for future growth, or represented a developing opportunity. Analyzing
multiple information sources allowed the data to be overlaid and industry clusters t o be
researched, considered, and ultimately chosen, for Fayetteville.
Summary of Analyses
The analysis began with a look at the base industries in Cumberland, Harnett, and Hoke
Counties, along with North Carolina as comparison. Total employment, percen tage of
employment by sector, and location quotient was performed at this base industry level. Trade,
transportation, and utilities, along with education and health services and leisure and
hospitality, were recognized as a strong industry base in the Fayetteville region.
A location quotient by industry cluster was then completed by establishment, employment, and
wages. Industry location quotient is a way of quantifying how “concentrated” an industry is in a
region compared to a larger geographic area, such as the state or nation. The basic uses of
location quotient include: 1) determining which industries make the regional economy unique;
2) identifying the “export orientation” of an industry and identifying the most export-oriented
industries in the region; and 3) identifying emerging export industries beginning to bring money
into the region. Industry clusters identified through this process were biomedical/biotechnical;
chemicals and chemical based products; defense and security; energy; transportation and
logistics; primary metal manufacturing; and transportation equipment.
A deeper look was then taken at the employment levels by 3-digit NAICS Codes to understand
the specific opportunities in manufacturing, logistics, and services. At this level of analysis, the
specific clusters began to materialize around defense, logistics, manufacturing, and business
services.
Another consideration was the forecasted growth by industry segment. While growth factors
were studied across all industries, the fastest growing segments were included in the tables
below. Growing segments were found among many of the industry clusters being considered
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for Fayetteville. This part of the analysis identified health care and life sciences for
consideration given the various segments of this industry included in the fastest growing
industries.
Employment Calculated from Quarterly Census of Employment and Wages Data -
2015 (BLS)
Source: U.S. Bureau of Labor Statistics
Comparison of Cumberland, Harnett, and Hoke Counties to North Carolina, 2015 (BLS)
The distribution of business by major sectors was analyzed to compare and contrast
Cumberland, Harnett and Hoke Counties, along with North Carolina as a whole.
Based on this analysis, each county has a unique make up. While manufacturing percentages
are lower in Cumberland and Harnett Counties, Hoke County shows a strong manufacturing
base. Alternatively, Cumberland and Harnett are strong in trade, transportation, and utilities,
along with leisure and hospitality. While Hoke County falls below the state average in both
areas. All counties are above average in education and health services.
Percentage of Employment calculated from Quarterly Census of Employment and Wages Data
Percentage of Employment: Ratio of industry employment to base-industry employment times 100.
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Location Quotients calculated from Quarterly Census of Employment and Wages Data
Location Quotient: Ratio of analysis-industry employment in the analysis area to base-industry employment in the analysis area divided by the
ratio of analysis-industry employment in the base area to base-industry employment in the base area.
Source: U.S. Bureau of Labor Statistics
Industry Cluster Analysis/Location Quotient
Cumberland, Harnett, and Hoke Counties were analyzed by industry cluster to take a closer look
at those clusters where the Location Quotient (LQ) was greater than one, indicating the area is
producing more goods or services than it is consuming; therefore, exporting and creating value.
The industry clusters having a Location Quotient greater than one in establishments or
employment include:
Apparel and Textiles
Biomedical/Biotechnical (Life Sciences)
Chemicals and Chemical Based Products
Defense and Security
Education and Knowledge Creation
Energy
Transportation and Logistics
Primary Metal Manufacturing
Transportation Equipment Manufacturing
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Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment & Wages (QCEW) and Purdue Center for Regional
Development (cluster definitions).
Manufacturing Analysis
Looking deeper into the industries at the county and regional level, we analyzed the
employment, by 3-digit NAICS Industry Code, for Cumberland, Harnett, and Hoke Counties.
Many industry numbers were not disclosable in the data. Given what we can determine from
the analysis, the manufacturing industries of note in the region include:
Food manufacturing
Chemical manufacturing
Fabricated metal manufacturing
Employment calculated from Quarterly Census of Employment and Wages Data (2015)
Footnotes:
(ND) Not Disclosable
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(NC) Not Calculable, the data does not exist or it is zero
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment & Wages
Wholesale/Retail/Transportation Analysis
Looking deeper into the industries at the county and regional level, we analyzed the
employment, by 3-digit NAICS Industry Code, for Cumberland, Harnett, and Hoke Counties.
Many industry numbers were not disclosable in the data. Wholesale, retail, or transportat ion
industries of note in the region include:
General merchandise stores
Motor vehicle and parts dealers
Food and beverage stores
Warehousing and storage
Clothing and clothing accessories stores
Truck transportation
Employment Calculated from Quarterly Census of Employment and Wages Data (2015)
Footnotes:
(ND) Not Disclosable
(NC) Not Calculable, the data does not exist or it is zero
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment & Wages
Services Analysis
Looking deeper into the industries at the county and regional level, we analyzed the
employment, by 3-digit NAICS Industry Code, for Cumberland, Harnett, and Hoke Counties.
Many industry numbers were not disclosable in the data. Services industries of note in the
region include:
Food services and drinking places
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Ambulatory health care services
Administrative and support services
Professional and technical services
Educational services
Nursing and residential care facilities
Employment Calculated from Quarterly Census of Employment and Wages Data (2015)
Footnotes:
(ND) Not Disclosable
(NC) Not Calculable, the data does not exist or it is zero
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment & Wages
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Current Fayetteville Businesses (D&B)
Using current Dun &Bradstreet company location data, we analyzed the primary industry for
companies with twenty employees or greater (1,499 companies within the three county region)
in manufacturing, wholesale, and services industry. The following industries were present and
were noted for further exploration.
Food Products / Processing
Fabricated Metal Products
Motor Freight Transportation and Warehousing
Communications
Wholesale Trade – Durable Goods
Wholesale Trade – Non Durable Goods
Depository Institutions
Business Services
Engineering, Accounting, Research, Management and Related Services
Top Clusters in Fayetteville Metropolitan (U.S. Cluster Mapping Project)
Source: U.S. Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School.
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Source: U.S. Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School.
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Source: U.S. Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School.
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Source: U.S. Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School.
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Fastest Growing Industries
According to IBISWorld, the following industries are forecast to have 4% or greater growth in
the period from 2015 to 2016.
Code Title Revenue
Growth % (2016)
11111 Soybean Farming in the US 7.55
11191 Tobacco Growing in the US 6.37
21111 Oil Drilling & Gas Extraction in the US 22.33
21211 Coal Mining in the US 4.72
21221 Iron Ore Mining in the US 10.41
21231 Stone Mining in the US 5.77
22111c Hydroelectric Power in the US 7.12
22111d Wind Power in the US 9.77
22111e Solar Power in the US 21.81
23611b Apartment & Condominium Construction in the US 5.97
23611c Housing Developers in the US 8.10
23611d Remodeling in the US 5.90
23622a Commercial Building Construction in the US 5.10
23712 Oil & Gas Pipeline Construction in the US 7.27
23713 Transmission Line Construction in the US 5.83
23811 Concrete Contractors in the US 5.23
23814 Masonry in the US 7.88
23815 Glass & Glazing Contractors in the US 6.59
23822b Plumbers in the US 6.88
23831 Drywall & Insulation Installers in the US 4.74
23832 Painters in the US 4.37
23833 Flooring Installers in the US 4.54
23834 Tile Installers in the US 4.09
23899b Swimming Pool Construction in the US 6.64
23899c Fence Construction in the US 8.51
31191 Snack Food Production in the US 4.18
31213 Wineries in the US 5.18
32111 Sawmills & Wood Production in the US 5.11
32121 Wood Paneling Manufacturing in the US 4.12
32412 Asphalt Manufacturing in the US 4.12
32519 Organic Chemical Manufacturing in the US 5.18
32541a Brand Name Pharmaceutical Manufacturing in the US 5.66
32541b Generic Pharmaceutical Manufacturing in the US 5.66
32562 Cosmetic & Beauty Products Manufacturing in the US 7.81
32611 Plastic Film, Sheet & Bag Manufacturing in the US 5.06
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32731 Cement Manufacturing in the US 6.03
32742 Gypsum Product Manufacturing in the US 6.52
32799 Mineral Product Manufacturing in the US 5.01
33299a Guns & Ammunition Manufacturing in the US 5.14
33313 Mining, Oil & Gas Machinery Manufacturing in the US 8.72
33321 Woodworking Machinery Manufacturing in the US 4.74
33329b Printing, Paper, Food, Textile & Other Machinery Manufacturing in the US 5.12
33341 Heating & Air Conditioning Equipment Manufacturing in the US 4.24
33351 Metalworking Machinery Manufacturing in the US 4.18
33441a Semiconductor & Circuit Manufacturing in the US 6.70
33451b Medical Device Manufacturing in the US 4.89
33512 Lighting Fixtures Manufacturing in the US 4.60
33592 Wire & Cable Manufacturing in the US 4.14
33593 Wiring Device Manufacturing in the US 5.53
33632 Automobile Electronics Manufacturing in the US 6.74
33635 Automobile Transmission Manufacturing in the US 4.14
33661a Ship Building in the US 5.84
33661b Boat Building in the US 4.30
33711 Cabinet & Vanity Manufacturing in the US 4.86
42332 Stone, Concrete & Clay Wholesaling in the US 6.20
42351 Metal Wholesaling in the US 5.23
42361 Electrical Equipment Wholesaling in the US 4.97
42371 Tool & Hardware Wholesaling in the US 4.77
42373 Heating & Air Conditioning Wholesaling in the US 4.69
42432 Men's & Boys' Apparel Wholesaling in the US 5.37
42461 Plastics Wholesaling in the US 5.10
42471 Gasoline & Petroleum Bulk Stations in the US 14.87
44122b Bicycle Dealership and Repair in the US 4.93
44229 Home Furnishings Stores in the US 5.52
44611 Pharmacies & Drug Stores in the US 5.56
44612 Beauty, Cosmetics & Fragrance Stores in the US 4.92
44833 Handbag, Luggage & Accessory Stores in the US 4.52
45291 Warehouse Clubs & Supercenters in the US 4.78
45399 Small Specialty Retail Stores in the US 5.29
45411a E-Commerce & Online Auctions in the US 10.82
48111b Domestic Airlines in the US 4.17
48541 Public School Bus Services in the US 4.19
48691 Refined Petroleum Pipeline Transportation in the US 7.60
48710 Sightseeing Transportation in the US 4.20
48851 Freight Forwarding Brokerages & Agencies in the US 4.22
49222 Couriers & Local Delivery Services in the US 5.37
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49319 Specialized Storage & Warehousing in the US 12.84
51121 Software Publishing in the US 4.23
51121a Operating Systems & Productivity Software Publishing in the US 5.28
51121c Business Analytics & Enterprise Software Publishing in the US 4.54
51121d Design, Editing & Rendering Software Publishing in the US 4.58
51121e Video Game Software Publishing in the US 7.87
51224 Audio Production Studios in the US 6.03
51711b Satellite TV Providers in the US 4.59
51711e VoIP in the US 10.54
51741 Satellite Telecommunications Providers in the US 4.57
51821 Data Processing & Hosting Services in the US 4.61
51913a Search Engines in the US 7.81
51913b Internet Publishing and Broadcasting in the US 6.67
52222 Auto Leasing, Loans & Sales Financing in the US 7.84
52232 Credit Card Processing & Money Transferring in the US 5.67
52311 Investment Banking & Securities Dealing in the US 5.76
52315 Commodity Dealing and Brokerage in the US 7.19
52321 Stock & Commodity Exchanges in the US 5.82
52391 Venture Capital & Principal Trading in the US 12.85
52392 Portfolio Management in the US 8.62
52393 Financial Planning & Advice in the US 6.14
52413 Reinsurance Carriers in the US 5.02
52429 Third-Party Administrators & Insurance Claims Adjusters in the US 5.50
52512 Health & Welfare Funds in the US 4.66
52592 Trusts & Estates in the US 10.64
53113 Storage & Warehouse Leasing in the US 4.04
53121 Real Estate Sales & Brokerage in the US 4.89
53231 Tool & Equipment Rental in the US 4.84
53311 Intellectual Property Licensing in the US 4.63
54132 Landscape Design in the US 4.95
54135 Building Inspectors in the US 4.24
54136 Geophysical Services in the US 4.97
54137 Surveying & Mapping Services in the US 4.78
54161 Management Consulting in the US 4.59
54161b HR Consulting in the US 4.77
54162 Environmental Consulting in the US 4.85
54169 Scientific & Economic Consulting in the US 7.64
54171 Scientific Research & Development in the US 5.10
54183 Media Buying Agencies in the US 5.93
54187 Print Advertising Distribution in the US 4.07
54194 Veterinary Services in the US 6.63
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56111 Human Resources & Benefits Administration in the US 4.36
56133 Professional Employer Organizations in the US 5.24
56292 Recycling Facilities in the US 4.97
56299 Portable Toilet Rental & Septic Tank Cleaning in the US 4.44
61111a Public Schools in the US 4.42
62111a Primary Care Doctors in the US 4.66
62132 Optometrists in the US 4.04
62139a Podiatrists in the US 5.46
62139b Alternative Healthcare Providers in the US 4.02
62161 Home Care Providers in the US 5.95
62191 Ambulance Services in the US 4.15
62199 Blood & Organ Banks in the US 7.23
62231 Specialty Hospitals in the US 5.52
62311 Nursing Care Facilities in the US 5.59
62321 Residential Intellectual Disability Facilities in the US 4.47
62331 Retirement Communities in the US 5.79
62412 Elderly & Disabled Services in the US 6.32
71121b Racing & Individual Sports in the US 4.35
71141 Celebrity & Sports Agents in the US 4.18
72121 Campgrounds & RV Parks in the US 4.32
81219b Hair Loss Treatment & Removal in the US 6.55
81291 Pet Grooming & Boarding in the US 5.25
81299a Dating Services in the US 4.50
81321 Donations, Grants & Endowment in the US 7.36
81399 Homeowners' Associations in the US 4.62
NN001 Biotechnology in the US 9.07
NN005 Sustainable Building Material Manufacturing in the US 25.97
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Appendix E: Target Industry Profiles
Industry Profiles
Summary
Profiles were developed for each of the recommended target industries for Fayetteville.
Profiles are important in taking the next steps in proactively targeting companies and providing
insight into each industry cluster and sub-segments. The Profiles will provide understanding of
the industry cluster and each industry sub-sector included in the cluster.
The Industry Profiles include the following information:
Definition of the industry by North American Industry Classification System (NAICS) Codes
Targeting recommendations
Industry statistics, by industry sub-segment including
o Industry revenue
o Industry profit
o Historical and forecasted growth
o Revenue per employee
o Wages as a percentage of revenue
o Average employees per establishment
o Wages per employee
Industry sub-segment summaries and outlooks, along with key external drivers and key success
factors
Logistics and Warehousing
Cluster Definition (NAICS Codes)
48412 Long Distance Freight Trucking
48423 Tank and Refrigeration Trucking
48851 Freight Forwarding Brokerages and Agencies
48899 Freight Packing and Logistics Services
49311 Public Storage and Warehousing
49312 Refrigerated Storage
49319 Specialized Storage and Warehousing
45411 E-Commerce and Online Auctions
42312 Auto Parts Wholesaling
42351 Metal Wholesaling
42361 Electrical Equipment Wholesaling
42369 Electronic Parts and Equipment Wholesaling
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Industry Vitals
Targeting Recommendations
The following avenues are recommendations, as targeting strategies, for Logistics and
Warehousing:
Email marketing and awareness campaigns to surrounding communities and states in order to
create awareness of specific opportunities, within Fayetteville such as industry park
developments, available sites, and incentives
National, ongoing lead generation program
Trade show marketing in conjunction with regional or state partners, for an opportunity to meet
with companies, as well as, network within the industry
Initial target lists can be built from online resources such as Hoovers, Avention, InfoUSA, and
industry associations. As lists are built, we search for companies fitting the target using industry
codes and business descriptions. The company research process evaluates each company, as
well as, their fit with Fayetteville assets, benefits and culture.
Selected industry associations relevant to this target include:
International Warehouse Logistics Association – www.iwla.com
Global Cold Chain Alliance – www.gcca.org
Electronic Retailing Association – www.retailing.org
National Association of Wholesaler-Distributors – www.naw.org
Council of Supply Chain Management Professionals – www.cscmp.org
Retail Industry Leaders Association – www.rila.org
Segment Summaries
48412 Long-Distance Freight Trucking
DEFINITION Operators in the Long-Distance Freight Trucking industry handle various
commodities, usually palletized and transported in containers or van trailers. Establishments
typically provide trucking between metropolitan areas and regions that may cross North
American country borders. The industry includes establishments operating as truckload or less-
than-truckload carriers.
KEY E XTERNAL DRIVERS
Freight transportation services index
Industrial production index
Per capita disposal income
Price of diesel
Total trade value
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KEY SUCCESS FACTORS
Market research and understanding
Having a high profile in the market
Output is sold under contract –
incorporate long-term sales contracts
Optimum capacity utilization
Ensuring pricing policy is appropriate
Superior financial management and
debt management
O UTLOOK Revenue for the Long-Distance Freight Trucking industry is expected to rise 2.4%
in 2017. Increasing manufacturing activity and greater retail spending will ensure higher
freight volumes as retail inventory returns to pre-recessionary levels. In addition, rising
trade volumes during the next five years will increase shipments to and from US ports,
requiring more trucking companies to move goods across the country. The Transportation
Services Index is also expected to grow as consumer spending slowly increases, indicating
greater demand for industry services. In the five years to 2021, IBISWorld forecasts that
industry revenue will grow at an annualized rate of 2.1% to $202.0 billion.
48423 Tank and Refrigeration Trucking
DEFINITION This industry comprises establishments that provide long-distance specialized
transportation of cargo using trucks and trailers. The industry moves cargo that, because of
size, weight, shape or other characteristics, requires specialized equipment for
transportation. Companies within this industry transport items such as automobiles,
gravel, sand, dirt, chemicals, frozen goods, livestock, milk and petroleum.
KEY E XTERNAL DRIVERS
Freight transportation services index
US oil and gas production index
Demand from frozen food
wholesaling
Price of diesel
KEY SUCCESS FACTORS
Optimum capacity utilization
Output is sold under contract –
incorporate long-term sales contracts
Access to the latest available and
most efficient technology and
techniques
Access to highly skilled workforce
Having a diverse range of clients
Successful industrial relations policy
O UTLOOK Over the next five years, the Tank and Refrigeration Trucking industry will continue to
grow steadily. A strengthening US economy is anticipated to lead to increased consumer
spending, stimulating retail, industrial and construction activity. As a result, demand for
industry services will climb. Moreover, as the manufacturing sector recovers and fuel
surcharges rise, revenue will pick up from recent declines. Therefore, in the five years to 2021,
industry revenue is forecast to climb an annualized 3.0% to $43.7 billion.
48851 Freight Forwarding Brokerages and Agencies
DEFINITION Companies in this industry arrange the transportation of freight between shippers
and carriers. These operators are usually known as freight forwarders, marine shipping agents
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or customs brokers and offer services for many modes of transportation. Because operators act
as agents, the industry does not include the cost of arrangement as part of its revenue.
KEY E XTERNAL DRIVERS
Freight transportation services index
Total trade value
Consumer spending
E-commerce sales
World price of crude oil
KEY SUCCESS FACTORS
Ability to quickly adopt new
technology
Understanding government policies
and their implications
Provision of superior after sales
service
Access to quality personnel
Having contacts within key markets
O UTLOOK The Freight Forwarding Brokerages and Agencies industry will continue to grow at
a relatively brisk pace over the next five years. A strengthening domestic economy,
including increased consumer spending and recovering industrial activity, is projected to
lead to higher freight volumes. Consequently, demand for industry services is expected to
increase. Moreover, operators will continue to expand their international businesses as
emerging markets further develop and trade grows. However, the recent slowdown in
emerging market growth and US manufacturing may continue to slow this trend.
Nonetheless, in the five years to 2021, industry revenue is forecast to climb at an
annualized rate of 3.5% to $146.8 billion.
48899 Freight Packing and Logistics Services
DEFINITION This industry’s main activity is providing packing and crating services for the
transportation sector. The industry is composed of companies that provide consolidation
of freight consignments, trade document preparation, packing, crating and otherwise
preparing goods for transportation and logistics consulting services. The industry does not
include actual transportation of goods.
KEY E XTERNAL DRIVERS
Consumer spending
Freight transportation services index
Industrial production index
Total trade value
KEY SUCCESS FACTORS
Marketing of differentiated products
Ability to quickly adopt new
technology
Ability to provide goods and services
in diverse locations
Effective quality control
Proximity to key markets
Access to multiskilled and flexible
workforce
O UTLOOK The Freight Packing and Logistics Services industry will grow more robustly in coming
years as the global economy gains traction. Over the five years to 2020, revenue is forecast to
rise at an annualized rate of 2.2% to $2.5 billion. Stronger consumption and manufacturing
levels, as well as trade growth, will bolster freight volumes. These higher freight volumes will
boost demand for freight packing and logistics services. The freight transportation services
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index is forecast to increase at an annualized 1.5% over the five-year period. Nonetheless,
strong internal and external competition will slow growth.
Domestic and international trade are important sources of demand for freight packing and
logistics services. As domestic wholesale trade and imports and exports increase, industry
revenue grows as well. Operators are often responsible for packing consignments or preparing
documents for product exports. Domestic wholesale trade and the total value of US trade are
projected to rise over the next five years, supporting industry growth. Industry operators that
survived the recession will benefit from continuous increases in demand through 2020.
Rebounding domestic and overseas demand will also attract new entrants to the industry, with
the number of enterprises expected to rise at an annualized rate of 1.3% to 5,867 in 2020, as
demand picks up and freight volumes are revived. This industry expansion over the next five
years reflects an expected long-term rise in freight trade. However, the recent slowdown in
emerging market growth is anticipated to slow down demand for trade-related industry
services.
IBISWorld projects that a flexible workforce will continue to protect industry profitability.
Companies typically hire employees on an as-needed basis, allowing them to reduce the size of
their staff when downstream demand weakens so that they can stay afloat amid weaker
revenue streams. Moreover, many participants operate independently and do not maintain a
permanent staff. As demand for industry services grows, employment is expected to modestly
increase at an annualized rate of 1.4% to 21,701 workers over the five years to 2020. Wages will
follow a similar trend, increasing at an annualized rate of 1.8% to total $1.2 billion in 2020. This
growth will help the industry maintain healthy profit, which is forecast to rise from 8.4% of
revenue in 2015 to 9.9% in 2020. As demand returns and the workforce expands, the average
employee wage is expected to rise
49311 Public Storage and Warehousing
DEFINITION Industry operators provide third-party storage warehousing and storage services to
the manufacturing, wholesale and retail sectors. Operators generally use equipment such as
forklifts, pallets and racks to handle goods in containers like boxes, barrels and drums. Indust ry
companies avoid specializing in handling bulk products of any particular type, size or quantity.
Companies that rent or lease space for self-storage to consumers are not included in this
industry.
KEY E XTE RNAL DRIVERS
Consumer spending
E-commerce sales
Freight transportation services index
Total trade value
Manufacturing capacity utilization
KEY SUCCESS FACTORS
Use of most efficient work practices
Ability to alter mix of inputs in line
with cost
Optimum capacity utilization
Output is sold under contract –
incorporate long-term sales contracts
Provision of appropriate facilities
O UTLOOK The Public Storage and Warehousing industry is expected to experience stronger
growth over the next five years. An anticipated acceleration of consumer spending relative to
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the prior period will further lift demand for warehousing from manufacturers as they ship, and
purchase storage for, more consumer goods. In addition, increased import penetration int o the
manufacturing sector is expected to drive greater demand because foreign manufacturers often
require domestic third parties to receive and store products for the US market. Finally, although
it will continue to put upward pressure on industry wage an d rental costs, sustained growth in
e-commerce is also expected to increase third party warehousing needs, driving strong industry
growth. Over the five years to 2021, industry revenue is expected to increase at an annualized
rate of 3.3% to $24.1 billion.
49312 Refrigerated Storage
DEFINITION This industry includes establishments that operate refrigerated warehousing and
storage facilities. Temperature-controlled services include blast freezing and tempering.
Establishments that primarily store furs for trade are included in this industry. These furs are
used as raw materials for the manufacturing of garments and personal accessories such as bags
and shoes.
KEY E XTERNAL DRIVERS
Consumer spending
Total trade value
Demand from grocery wholesaling
Demand from brand name
pharmaceutical manufacturing
Demand from frozen food production
KEY SUCCESS FACTORS
Optimum capacity utilization
Automation – reduces costs,
particularly those associates with
labor
Output is sold under contract –
incorporate long-term sales contracts
Provision of appropriate facilities
O UTLOOK The Refrigerated Storage industry is forecast to grow during the five years to 2021,
supported by increasing demand from downstream markets and higher trade volume.
Improving economic conditions will enable consumers to purchase a greater variety of food
products at grocery stores and other retail channels, boosting demand for refrigerated storage.
While pharmaceutical manufacturers only account for a small share of industry revenue,
demand from this downstream market segment is anticipated to grow as the US population
ages, lifting demand for prescription medication. Additionally, growing demand for
pharmaceutical goods in countries such as China, Brazil and India will cause US pharmaceutical
companies to increasingly rely on refrigerated storage facilities to store their goods before they
are exported. The total US trade value is anticipated to grow at an annualized rate of 4.4% over
the five years to 2021. Coupled with robust consumer spending, overall industry revenue is
forecast to grow at an annualized rate of 2.0% to $5.0 billion over the same period, including a
growth of 1.5% in 2017.
Data from the US Department of Agriculture indicates that total cold storage capacity in the
United States has grown steadily over the past decade. IBISWorld forecasts capacity to continue
growing during the outlook period. As credit conditions improve, refrigerated storage operators
are expected to invest in new facilities, expand the storage space of existing facilities and invest
in new technology and equipment.
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49319 Specialized Storage and Warehousing
DEFINITION Companies in the Specialized Storage and Warehousing industry primarily operate
specialized warehousing and storage facilities. This does not include general merchandise,
refrigerated and farm product warehousing or storage.
KEY E XTERNAL DRIVERS
Demand from oil drilling and gas
extraction
Demand from petroleum refining
Regulation for the specialized storage
and warehouse industry
Demand from chemical manufacturing
Demand from logging
KEY SUCCESS FACTORS
Ability to alter mix of inputs in line with
cost
Optimum capacity utilization
Automation – reduces costs, particularly
those associates with labor
Output is sold under contract –
incorporate long-term sales contracts
Ability to accommodate environmental
requirements
O UTLOOK The Specialized Storage and Warehousing industry is expected to grow in the five
years to 2020. Industry fortunes are linked closely to the performance of the oil and gas sectors,
the chemical manufacturing sector and, to a lesser extent, the logging and automobile-
manufacturing sectors. Other factors that affect industry growth include legislative compliance
with security and environmental regulation, as well as technological innovation. Steady growth
in demand for oil drilling and gas storage is expected to cause industry revenue to grow at a
steady annualized rate of 5.9% in the five years to 2020, to $9.1 billion. In 2016, industry
revenue is forecast to increase 12.8% as demand for petroleum storage increases as a result of
low oil prices, and the growing economy boosts demand from chemical manufacturers and the
logging industry.
45411 E-Commerce and Online Auctions
DEFINITION The E-Commerce and Online Auctions industry comprises establishments that sell
merchandise online. The internet is the main selling platform via either a retailer’s online s tore
or an auction site. This industry excludes media and software that is streamed or downloaded
online.
KEY E XTERNAL DRIVERS
Per capital disposable income
Number of mobile internet connections
Percentage of services conducted online
World price of crude oil
KEY SUCCESS FACTORS
Ability to control stock on hand
Ability to quickly adopt new technology
Provision of superior after sales service
Having a loyal customer base
O UTLOOK The E-Commerce and Online Auctions industry will continue to grow, albeit at a slower
rate than in the past, as the convenience and ability to compare items and prices incentives
consumers to purchase products online. In the five years to 2021, revenue is expected to
increase at an annualized rate of 4.4% to $366.2 billion, with a 4.9% growth in 2017. Despite
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accelerated per capita disposable income growth, the growth in the number of mobile internet
connections is expected to slow over the five years to 2 021, rising at an annualized rate of only
5.1%, depressing industry revenue.
Additionally, volatility in the world price of crude oil is expected to have negative impacts on
the average industry profit margin. In the five years to 2016, the world price of crude oil
drastically declined due to increased supply; however, a correction in the price over the five
years to 2021 is estimated to raise the price at an annualized rate of 8.5%. An increase in the
price of crude oil could negatively affect operators’ p rofit margin by increasing shipping costs.
42312 Auto Parts Wholesaling
DEFINITION This industry comprises operators that sell automotive parts wholesale to
automobile manufacturers, automotive parts retailers and auto service providers. Sales of new
tires and tubes are not included.
KEY E XTERNAL DRIVERS
Demand from car and automobile
manufacturing
Number of motor vehicle registrations
Per capital disposable income
Age of vehicle fleet
Regulation for the automotive sector
KEY SUCCESS FACTORS
Upstream vertical integration
(ownership links)
Ability to control stock on hand
Having contacts in key markets
Production of goods currently favored
by the market
Development of a symbiotic relationship
with another industry
O UTLOOK As the entire automotive sector grows steadily in line with a generally improving
economy, the Auto Parts Wholesaling industry will benefit. Additionally, IBISWorld expects the
industry to continue its upward trend as demand from car and automobile manufacturing
improves. Moreover, due to stricter emission requirements and increased ecofriendly
initiatives, automakers are demanding lighter and more efficient auto parts, which are
anticipated to also spur industry demand. As a result, industry revenue is estimated to grow at
an annualized rate of 2.0% to $200.0 billion over the five years to 2021.
In the future, the average value of auto parts demanded per vehicle may decline because of
consumer trends moving toward more compact, fuel-efficient vehicles. These cars are smaller
in size and scope, requiring fewer parts in production than the amount a sport utility vehicle
(SUV) or light truck would call for. Over the next five years, consumer demand for these
vehicles will facilitate higher compact car production. While the value of parts per vehicle is
generally lower in these compact vehicles, recently introduced computer components, such as
on-board diagnostic systems aimed at controlling vehicle emissions and proposed technologi cal
safety features, have the ability to increase their value. Additionally, as vehicles age and their
components depreciate, replacement parts become more important. Therefore, suppliers will
focus on wholesaling strategies around new, high profit margin products as they are
incorporated into new vehicle production and aging vehicles as replacement parts. As a result
of this new strategy, industry profit is expected to benefit.
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Leaner operating conditions lean will also ultimately lead operators to improved profitability.
For example, operators are expected to find alternative ways to increase capacity without
expanding the number of facilities. To this end, the number of industry establishments is
forecast to grow at an annualized rate of only 1.0% to 19,1 74 facilities over the five years to
2021. As a result, operators are projected to hire more employees. Therefore, employment
numbers are anticipated to slightly grow at an annualized rate of 1.6% to 235,969 employees
over the five-year period. For fear of being overzealous, participants in the Auto Parts
Wholesaling industry are cautiously increasing capacity and hiring, despite recent economic
improvements. Nonetheless, as demand rebounds and operating costs are kept relatively low,
industry operators are estimated to benefit from increased profit margins.
42351 Metal Wholesaling
DEFINITION Metal wholesaling operators distribute primary metal products, both ferrous and
nonferrous, to industrial and construction markets. Operators maintain inventory and ma y
perform functions like sawing and cleaning on a custom basis and also as part of the
distribution service. However, operators do not distribute precious metals, such as gold, silver
and platinum, and they also do not distribute insulated wire or recyclable metal scrap.
KEY E XTERNAL DRIVERS
World price of steel
Industrial production index
Value of construction
World price of aluminum
KEY SUCCESS FACTORS
Effective quality control
Ability to control stock on hand and
maintain appropriate inventory levels
Having links with suppliers
Access to the latest available and most
efficient technology and techniques
Ability to alter mix of offerings in line
with price changes and consumer
preference
Proximity to key markets
O UTLOOK Moving forward, the Metal Wholesaling industry’s performance will remain tied to
conditions in key industrial markets and movements in primary metal prices. Sustained need for
metals in key manufacturing, mining and construction industries will propel demand for
industry services, especially as disposable income, business investment and interest rates
continue to improve. The price of steel is expected to trend upward, after its decline over the
past five years. Overall, revenue is expected to increase at an annualized rate of 2.4% in the five
years to 2021 to reach $171.8 billion.
Copyright © 1999-2016 IBISWorld
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Defense and Security
Cluster Definition (NAICS Codes)
33299 Guns and Ammunition Manufacturing
33361 Engine and Turbine Manufacturing
33422 Communication Equipment Manufacturing
33429 Alarm, Horn. and Traffic Control Equipment Manufacturing
33451 Navigational Instrument Manufacturing
33592 Wire and Cable Manufacturing
33593 Wiring Device Manufacturing
33641 Aircraft, Engine, and Parts Manufacturing
33641 Space Vehicle and Missile Manufacturing
33699 Tank and Armored Vehicle Manufacturing
51121 Security Software Publishing
51721 Wireless Telecommunications Carriers
51791 Radar and Satellite Operations
54151 IT Consulting
Industry Vitals
Targeting Recommendations
The following avenues are recommendations, as targeting strategies, for Defense and Security:
National, ongoing lead generation program
Email marketing and awareness campaigns to surrounding communities and states in order to
create awareness of specific opportunities, within Fayetteville such as industry park
developments, available sites, and incentives
Trade show marketing in conjunction with regional or state partners, for an opportunity to meet
with companies, as well as, network within the industry
Initial target lists can be built from online resources such as Hoovers, Avention, InfoUSA, and
industry associations. As lists are built, we search for companies fitting the target using industry
codes and business descriptions. The company research process evaluates each company, as
well as, their fit with Fayetteville assets, benefits and culture.
Selected industry associations relevant to this target include:
National Electrical Manufacturers Association – www.nema.org
Aerospace Industries Association – www.aia-aerospace.org
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Information Systems Security Association – www.issa.org
National Defense Industrial Association – www.ndia.org
National Homeland Security Association – www.nationalusai.com
AeroDef Manufacturing – www.areodefevent.com
International Society for Optics and Photonics – www.spie.org
Segment Summaries
33299 Guns and Ammunition Manufacturing
DEFINITION This industry manufactures small arms (including shotguns, rifles, revolvers, pistols,
machine guns and grenade launchers), and ammunition, ordnance and accessories.
KEY E XTERNAL DRIVERS
Federal funding for defense
Non-NATO defense spending
Local and state government investment
Per capita disposable income
Trade-weighted index
KEY SUCCESS FACTORS
Having a loyal customer base
Access to high quality inputs
Effective quality control
Having a good technical knowledge of
the product
Establishment of branch names
Control of distribution arrangements
O UTLOOK The Guns and Ammunition Manufacturing industry’s trajectory over the next five
years will largely depend on US defense spending and per ceptions about the future of firearms
legislation. While revenue grew substantially over the past five years, it is forecast to move
more in line with historical growth rates as consumer demand eventually begins to normalize.
Nonetheless, increased military spending on industry products will help bolster industry
growth, despite overall spending remaining below levels seen in 2012. Moreover, industry
operators will increasingly depend on exports for expansion. Overall, in the five years to 2021,
industry revenue is forecast to grow at an annualized 2.8% to $18.2 billion, with a 3.4% increase
in 2017.
33361 Engine and Turbine Manufacturing
DEFINITION Operators in this industry manufacture turbines and equipment used for power
transmission, such as generators, as well as diesel engines for highway vehicles and heavy-duty
equipment. Parts and accessories are included, but wind turbines are excluded (see IBISWorld
report 33361b).
KEY E XTERNAL DRIVERS
Trade-weighted index
Demand from truck transportation
Private investment in industrial
equipment and machinery
Electric power consumption
World price of steel
KEY SUCCESS FACTORS
Quickly adopting new technology
Using the latest technologies
Effective quality control
Securing long-term sales contracts
Access to export destinations
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O UTLOOK Over the five years to 2021, industry manufacturers will benefit from an extended
upturn in domestic freight volumes, especially in the trucking sector. Greater industrial and
manufacturing activity will also ultimately increase energy demand, aiding industry sales of
turbine and power generation equipment. However, sales growth for industry exports is
anticipated to slow in subsequent years, as a strengthening US dollar and diminished global
growth in vital emerging economies may threaten export demand for engines and turbines.
However, exports are still anticipated to account for a fair share of industry revenue.
Consequently, in the five years to 2021, industry revenue is expected to increase a more
moderate annualized rate of 1.5% to $59.9 billion, including an estimated growth of 2.0% in
2017.
33422 Communication Equipment Manufacturing
DEFINITION This industry primarily manufactures broadcasting and other wireless
communication equipment. Examples of such equipment include antennas, set-top boxes, GPS
systems, cell phones, satellite uplink technologies and radio and TV broadcasting equipment.
Operators in this industry do not manufacture radio or television sets, intercoms or equipment
to test communication signals.
KEY E XTERNAL DRIVERS
Aggregate private investment
Consumer spending
Trade-weighted index
Number of cable TV subscriptions
Number of mobile internet connections
Demand from radio broadcasting
KEY SUCCESS FACTORS
Effective quality control
Production of a range which
accommodates future developments
Having technology sharing
arrangements with major players
Superior financial management and
debt management
O UTLOOK The Communication Equipment Manufacturing industry will benefit from increasing
demand as the economy grows and consumer sentiment rises, stimulating demand from
downstream industries. Moreover, as the unemployment rate decreases and per capita
disposable income rises, consumers are expected to increase discretionary spending,
particularly on electronics such as smart phones. Over the five years to 2021, consumer
spending is forecast to increase at an annualized rate of 2.4%. Additionally, demand from the
Wireless Telecommunications Carriers industry (IBISWorld report 51721) and the Television
Broadcasting industry (IBISWorld report 51512) are expected to grow at a faster rate than in
the previous five-year period, while demand from the Radio Broadcasting industry (IBISWorld
report 51511) is also anticipated to increase over the next five years. As a result of stronger
demand, industry revenue is expected to rebound and grow at an annualized rate of 1.3% to
$29.2 billion over the five years to 2021.
33429 Alarm, Horn, and Traffic Control Equipment Manufacturing
DEFINITION This industry manufactures communications equipment that includes alarm systems,
hazard detection systems, traffic signals, sirens and intercom systems. This industry excludes
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telephone apparatuses, radio and TV broadcast equipment and wireless communications
equipment.
KEY E XTERNAL DRIVERS
Demand from car and automobile
manufacturing
Demand from road and highway
construction
Housing starts
Trade-weighted index
Value of private nonresidential
construction
KEY SUCCESS FACTORS
Automation
Having links with suppliers
Establishment of export markets
Production of premium goods/services
Access to the latest available and most
efficient technology and techniques
Economies of scale
O UTLOOK As residential and nonresidential construction industries ramp up building activity in
the next five years, the Alarm, Horn and Traffic Control Equipment Manufacturing industry is
set for steady revenue growth. The industry will also benefit from a rebound in US automobile
manufacturing and renewed investments in roads and highways. In the five years to 2020,
revenue is forecast to increase at an annualized rate of 0.8% to $5.6 billion. More robust
growth in industry revenue is anticipated to be subdued by competition from imports and slow
export growth caused by an appreciating dollar during the five-year period.
33451 Navigational Instrument Manufacturing
DEFINITION The industry manufactures navigational, measuring and control instruments. Its
products include aeronautical instruments, appliance regulators and controls (except switches),
laboratory analytical instruments, navigation and guidance systems and physical properties
testing equipment.
KEY E XTERNAL DRIVERS
Demand from laboratory testing
services
Private investment in industrial
equipment and machinery
Research and development expenditure
Trade-weighted index
Government consumption and
investment
KEY SUCCESS FACTORS
Access to the latest technology
Having links with suppliers
Developed export markets
Economies of scale
Access to highly skilled workforce
Research and development
O UTLOOK Over the five years to 2021, the Navigational Instrument Manufacturing industry’s
revenue is forecast to increase at an annualized rate of 1.3% to $111.1 billion. Revenue will
decline 0.3% in 2017 due to strong rises in the TWI. During this period, increasing corporate
profit will allow for greater private R&D spending, which will facilitate product innovatio n and
industry revenue growth. Furthermore, operators will benefit from a rebound in government
consumption and investment, allowing for greater demand in the segment. Continued strong
demand from downstream markets and emerging markets, such as energy, will also contribute
to the industry’s projected growth. For example, the government has also provided tax grants
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to enterprises that operate in renewable energy, such as solar and wind. Government
incentives will enable these industries to expand in the next five years, and their operations will
require testing and measuring devices provided by industry operators. However, growing
international competition and lower economic prospects in certain export regions will hamper
growth.
33592 Wire and Cable Manufacturing
DEFINITION This industry manufactures insulated nonferrous wire and cable and fiber optic cable
used for power transmission and communication. This industry does not manufacture
nonferrous wire or unsheathed fiber-optic materials, and instead uses wire and optical fiber
manufactured by companies outside the industry.
KEY E XTERNAL DRIVERS
Trade-weighted index
World price of copper
Demand from broadcasting and
telecommunications
Government consumption and
investment
Value of private nonresidential
construction
Consumer spending
KEY SUCCESS FACTORS
Access to the latest available and most
efficient technology and techniques
Having contracts with large customers
Establishment of export markets
Undertaking technical research and
development
Guaranteed supply of key inputs
Economies of scale
O UTLOOK Over the five years to 2021, improving economic conditions are expected to further
stimulate downstream demand for wire and cable. An anticipated rise in per capita disposable
income will result in greater consumer spending on electrical goods and appliances, driving
rising demand for electrical wires from downstream consumer goods manufacturers.
Additionally, as the population continues to rise, increased demand for power will continue to
stimulate rising private and public expenditure and investment in power infrastructure, driving
downstream utilities sector demand for power transmission wire and cable. Furthermore,
increasing construction activity and rising telecommunications sector s pending on wireless
connectivity are expected to sustain growing demand for building and fiber -optic cable. In
addition to rising downstream demand for industry products, world copper prices are projected
to increase, positively impacting revenue. The Wire and Cable Manufacturing industry revenue
is projected to increase at an annualized rate of 1.5% to reach $13.6 billion over the five years
to 2021. Despite this positive trend, revenue growth will continue to be constrained by high
import penetration, as both offshoring of manufacturing operations to low-wage countries and
the further appreciation of the US dollar are anticipated to continue over the outlook period.
33593 Wire Device Manufacturing
DEFINITION Companies in this industry manufacture current-carrying wiring devices and
noncurrent-carrying wiring devices for wiring electrical circuits. These include products such as
outlet and switch electrical wiring boxes, electrical insulators, transmission pole and line
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hardware, electrical metallic tubes, switches, conductor connectors, electric sockets, plugs and
electric cords.
KEY E XTERNAL DRIVERS
Demand from electricians
Demand from electrical equipment
manufacturing
Housing starts
Industrial production index
Trade-weighted index
World price of copper
KEY SUCCESS FACTORS
Having links with suppliers
Establishment of export markets
Access to the latest available and most
efficient technology and techniques
Economies of scale
Effective quality control
Control of distribution arrangements
O UTLOOK The Wiring Device Manufacturing industry is expected to continue benefiting from
improved economic conditions over the next five years. Construction activity, consumer
spending and private investment are all expected to increase over the period. Furthermore, an
increase in domestic demand from downstream industries and a rise in exports will also
contribute to the industry’s improved performance. As a result of these trends, industry
revenue is expected to grow at an annualized rate of 4.4% to $19.8 billion in the five years to
2020, including a 5.5% increase in 2016 alone. From a cost perspective, industry consolidation
among the larger and medium sized players will raise productivity and keep labor co sts in check
due to streamlining production. Thus, while total industry employment will increase at a five -
year average annual rate of 2.8% to total 46,985 workers by 2020; industry wages as a
percentage of revenue will go from 14.4% in 2015 to 13.6% in 2020.
33641 Aircraft, Engine, and Parts Manufacturing
DEFINITION Companies in this industry manufacture and overhaul complete aircraft, develop
prototypes and convert aircraft. The industry also includes the manufacture, conversion and
overhaul of aircraft engines and propulsion systems. Additionally, the industry makes related
parts and auxiliary equipment. For information on guided missiles, space vehicles and related
equipment, which are excluded from this industry, see Space Vehicle and Missile Manufactu ring
industry (IBISWorld report 33641b).
KEY E XTERNAL DRIVERS
Demand from air transportation
Federal funding for defense
Non-NATO defense spending
Trade-weighted index
KEY SUCCESS FACTORS
Economies of scope
Well-developed internal processes
Establishment of export markets
Ability to accommodate environmental
requirements
Economies of scale
Access to the latest available and most
efficient technology and techniques
O UTLOOK Over the next five years the Aircraft, Engine and Parts Manufacturing industry will
reach new altitudes. Rising domestic and international demand for air travel will create strong
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demand for more commercial aircraft and associated parts. In addition, airl ines will seek to
replace older models with newer, more fuel-efficient ones. However, weak US military spending
will continue to put pressure of defense contractors. Nonetheless, increased military hardware
exports and a leveling off of the defense budget should ease this pressure. Therefore, in the five
years to 2021, industry revenue is forecast to climb at an annualized rate of 4.2% to $296.5
billion.
33641 Space Vehicle and Missile Manufacturing
DEFINITION The Space Vehicle and Missile Manufacturing industry consists of businesses
involved in the manufacture of guided missiles and space vehicles, including the development
of prototypes and the manufacture and development of parts, propulsion units and support
equipment used in guided missiles and space vehicles. This industry does not produce satellites.
KEY E XTERNAL DRIVERS
Federal funding for defense
Non-NATO defense spending
Technological change for the space
vehicle and missile industry
Demand from satellite
telecommunications providers
Trade-weighted index
KEY SUCCESS FACTORS
Well-developed internal processes
Ability to take advantage of government
subsidies and other grants
Ability to expand and curtail operations
rapidly in line with market demand
Economies of scale
Access to the latest available and most
efficient technology and techniques
O UTLOOK Over the next five years, the Space Vehicle and Missile Manufacturing industry will
slowly liftoff. More stable government funding and development of next generation missile
systems will boost revenue growth, while NASA funds further space programs. Moreover,
climbing defense spending in emerging markets and continued geopolitical tensions will
strengthen demand for missile exports. Industry competition will also intensify as new players
continue to enter the market, while the commercial segment expands. At the same time,
government funding will remain constrained, tempering demand and endangering industry
programs. Therefore, over the five years to 2021, industry revenue is forecast to climb an
annualized 2.1% to $30.8 billion.
33699 Tank and Armored Vehicle Manufacturing
DEFINITION This US industry manufactures complete military armored vehicles, combat tanks
and specialized components for combat tanks, including self-propelled weapons.
KEY E XTERNAL DRIVERS
Federal funding for defense
Non-NATO defense spending
World price of steel
Trade-weighted index
KEY SUCCESS FACTORS
Provision of superior after sales service
Undertaking technical research and
development
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Financial structure of the company
Establishment of export markets
Access to the latest available and most
efficient technology and techniques
Experienced work force
O UTLOOK Over the next five years, the Tanks and Armored Vehicle Manufacturing industry will
stabilize and expand as defense spending cuts on industry programs reverse. Operators will still
face heavy fire, as the United States further scales down combat operations in Afghanistan and
the government attempts to reduce the deficit, with spending on tanks and armored vehicles
will remain pressured. However, these cuts are anticipated to reverse, with funding for industry
programs expected to grow over 5.0% each year after 2016. Additionally, industry ex ports are
projected to climb as geopolitical tensions continue to generate foreign demand for US arms.
Therefore, in the five years to 2020, industry revenue is forecast to climb at an annualized 6.3%
to $4.4 billion.
51121 Security Software Publishing
DEFINITION This industry develops and distributes antivirus, anti-keylogger, spyware removal,
encryption and firewall software. Operators in the industry may also provide consulting and
technical support related to this software.
KEY E XTERNAL DRIVERS
Crime rate
Private investment in computers and
software
Number of mobile internet connections
Number of broadband connections
Price of computers and peripheral
equipment
Government consumption and
investment
KEY SUCCESS FACTORS
Undertaking technical research and
development
Access to highly skilled workforce
Protection of patents
Ability to quickly adopt new technology
Access to retail distribution channels
O UTLOOK Over the five years to 2021, revenue for the Security Software Publishing industry is
expected to grow at an annualized rate of 5.0% to $16.1 billion, starting with a 5.4% jump in
2017. New opportunities in mobile will continue to drive industry growth as consumers migrate
away from their desks to portable computing devices, such as smartphones and tablets, forcing
security software to adapt to protect new devices. Additionally, with computing technology
evolving at a rapid pace, the prevalence and complexity of cyber -attacks will grow, forcing
consumers and businesses to invest more in security software. However, slowed corporate
profit growth will lead to slow growth in private investment for computers and software.
Moreover, growth in the number of mobile internet connections is also expected to slow.
51721 Wireless Telecommunications Carriers
DEFINITION This industry operates and maintains switching and transmission facilities to provide
direct communication through radio-based cellular networks. Industry services include cellular
mobile phone services, paging services, wireless internet access and wireless video services.
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KEY E XTERNAL DRIVERS
Number of mobile internet connections
Percentage of services conducted online
Per capita disposable income
Price of semiconductor and electronic
components
KEY SUCCESS FACTORS
Developing close relationships in other
industries
Ready access to investment funding
Ability to quickly adopt new technology
Having a high profile in the market
Exclusive product sales contracts
Economies of scale
O UTLOOK The Wireless Telecommunications Carriers industry is well positioned for future
growth. Expanding demand for wireless data services is anticipated to offset declining demand
for voice-only services, particularly as more broadband-enabled mobile devices, such as tablet
computers and e-readers, achieve wider penetration. Over the five years to 2021, the number
of wireless subscribers is expected to continue increasing. As a result, revenue is projected to
grow at an annualized rate of 3.2% over the next five years, reaching $300.1 billion in 2021.
The battle to establish a dominant fourth-generation (4G) technology appears to have come to
an end. Verizon and AT&T have settled on long-term evolution (LTE) as their preferred 4G
technology, and Sprint-Nextel has also indicated that it will be transitioning from WiMax, a
wireless technology similar to Wi-Fi that travels faster and further, to LTE. The emergence of
LTE as the dominant 4G wireless technology is expected to enable a more rapid transition by
consumers to 4G devices and continue encouraging households to let go of their wired service.
A format war between LTE and WiMax would likely have kept many consumers from
committing to either as they waited to see which standard would emerge victorious and offer
the greatest service area. The speedy victory of 4G technology is expected to increase industry
revenue by reducing capital costs, enabling industry operators to focus on further developing
this technology instead of two separate options.
51791 Radar and Satellite Operations
DEFINITION Industry operators provide specialized satellite telecommunication services such as
satellite tracking, telemetry and radar station operation. They also provide terminal stations
and facilities connected with terrestrial systems that transmit telecommunications to, and
receive telecommunications from, satellite systems. The industry does not provide
telecommunication services but works closely with those that do, reflecting high
interdependence in the telecommunications sector.
KEY E XTERNAL DRIVERS
Demand from satellite
telecommunications providers
Demand from satellite tv providers
Government consumption and
investment
Number of broadband connections
Per capita disposable income
Private investment in computers and
software
KEY SUCCESS FACTORS
Proximity to key markets
Ability to effectively manage debtors
Access to secure revenue
Access to highly skilled workforce
Having an integrated operation
Ability to quickly adopt new technology
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O UTLOOK The outlook for companies in the Radar and Satellite Operations industry suggests
slightly slower revenue growth. Over the five years to 2021, IBISWorld forecasts that revenue
will increase at an annualized rate of 3.1% to $3.3 billion. While the industry will benefit from
an expanding global economy and stability in demand from the downstream satellite
telecommunications market, the industry’s revenue growth per year will trail its performance
during the previous five-year period. Fortunately, the continual business and consumer need
for satellite telecommunications service and repair will stretch satellite network capacity and
necessitate some infrastructure upgrades and expansions. The interdependency of satellite
launches and the tracking, telemetry and control (TT&C) of these satellites remain high. The
limited supply of operators with the experience and technology required to perform these
operations will likely allow the industry’s well-established players to increase their prices
accordingly. Therefore, industry profit margins are also expected to remain stable and reach
8.4% in 2021.
54151 IT Consulting
DEFINITION The IT Consulting industry includes firms that provide the following services to client
companies: writing, testing and supporting custom software; planning and designing integrated
hardware, software and communication infrastructure; and on -site management of computer
systems and data processing facilities. This industry excludes packaged software publishers and
off-site data processing and hosting services.
KEY E XTERNAL DRIVERS
Private investment in computers and
software
Corporate profit
Demand from finance and insurance
Government consumption and
investment
KEY SUCCESS FACTORS
Adoption of a commercial focus
Access to the latest available and most
efficient technology and techniques
Access to highly skilled workforce
Effective cost controls
Good project management skills
O UTLOOK The IT Consulting industry is forecast to experience consistent growth over the next
five years. In terms of technological trends, demand for industry services will primarily be
driven by mainstream adoption of third-platform services, which encompasses cloud-based
computing, big data analytics and mobile-based solutions. In terms of economic factors,
industry revenue will be driven by continued growth in corporate profit, which is expected to
boost private investment in computers and software, as well as increasing demand from the
finance and insurance industry. Overall, the industry is projected to grow at an annualized 2.7%
to $442.4 billion over the five years to 2021.
Copyright © 1999-2016 IBISWorld
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Advanced Manufacturing
Cluster Definition (NAICS Codes)
32518 Inorganic Chemical Manufacturing
32519 Organic Chemical Manufacturing
33231 Structural Metal Product Manufacturing
33271 Machine Shop Services
33272 Screw, Nut, and Bolt Manufacturing
33512 Lighting Fixtures Manufacturing
33531 Electrical Equipment Manufacturing
33632 Automobile Electronics Manufacturing
33635 Automobile Transmission Manufacturing
Industry Vitals
Targeting Recommendations
The following avenues are recommendations, as targeting strategies, for Advanced
Manufacturing:
National, ongoing lead generation program
Trade show marketing in conjunction with regional or state partners, for an opportunity to meet
with companies, as well as, network within the industry
Email marketing and awareness campaigns to surrounding communities and states in order to
create awareness of specific opportunities, within Fayetteville such as industry park
developments, available sites, and incentives
Initial target lists can be built from online resources such as Hoovers, Avention, InfoUSA, and
industry associations. As lists are built, we search for companies fitting the target using industry
codes and business descriptions. The company research process evaluates each company, as
well as, their fit with Fayetteville assets, benefits and culture.
Selected industry associations relevant to this target include:
National Electrical Manufacturers Association – www.nema.org
Society of Chemical Manufacturers and Affiliates – www.socma.com
Specialty and Agro Chemicals America – www.chemicalsamerica.com
Precision Metalforming Association – www.pma.org
Electronic Components Industry Association – www.ecianow.org
Original Equipment Suppliers Association – www.oesa.org
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Segment Summaries
32518 Inorganic Chemical Manufacturing
DEFINITION This industry produces inorganic chemicals including titanium dioxide, chloralkali
products and carbon black. Inorganic chemicals are mineral based, while organic chemicals are
carbon based (see 32519 Organic Chemical Manufacturing). Inorganic chemicals are mainly
used as inputs in manufacturing and industrial processes. Inorganic chemicals are used as
pigments and dyes (32513) or pesticides (32532) are not included in this industry.
KEY E XTERNAL DRIVERS
Industrial production index
Housing starts
Price of electric power
Trade-weighted index
KEY SUCCESS FACTORS
Having contracts that are favorable to
the purchaser
Economies of scale
Access to the latest available and most
efficient technology and techniques
Establish relationships with downstream
industries
Must comply with government
regulations
O UTLOOK Over the five years to 2021, IBISWorld expects the Inorganic Chemical Manufacturing
industry to slowly expand, as downstream industries grow. As the housing sector improves,
demand from the construction, paint and glass manufacturing sectors will drive sales growth.
The American Chemistry Council estimates that the chemical business impacts more than 96.0%
of all goods manufactured in the United States, so moderate industrial production will fuel
demand for industry products. Consequently, in the five years to 2021, IBISWorld expects
industry revenue to grow an annualized 2.1% to $39.2 billion, beginning with a 2.2% growth in
revenue in 2017.
32519 Organic Chemical Manufacturing
DEFINITION This industry manufactures basic organic chemicals (other than petrochemicals),
industrial gases and synthetic dyes and pigments. Key product groups include gum and wood
products, cyclic crudes and intermediates, ethyl alcohol and other basic organic chemica ls.
These products are predominantly intermediates that are used as raw material inputs by other
manufacturing industries in the production of downstream products.
KEY E XTERNAL DRIVERS
Industrial production index
Trade-weighted index
World price of crude oil
Consumer spending
Value of construction
KEY SUCCESS FACTORS
Comply with government regulations
Ability to accommodate environmental
requirements
Having contracts that are favorable to
purchaser
Having a diverse range of clients
Degree of globalization in the firm
O UTLOOK Over the five years to 2021, revenue for the Organic Chemical Manufacturing industry
is expected to grow at an average annual rate of 3.2% to $171.6 billion. The industry will
experience a rise in demand as key buying markets (e.g. cosmetic and beauty products
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manufacturing and rubber manufacturing) increase purchases. As disposable income grows,
rising consumer demand for beauty products will underpin this trend. Additionally, exp orts will
rise as steady economic growth in developing nations propels demand for consumer and
construction-related goods, which use organic chemicals produced by this industry. However,
raw material price volatility and government legislation in the form of security, environmental,
safety and health regulations will pose threats to future performance.
33231 Structural Metal Products Manufacturing
DEFINITION Operators in this industry manufacture structural metal products such as reinforcing
bars, bar joists, railway bridge sections, dam gates, transmission tower sections and railroad car
racks. They also manufacture metal plate work, such as bins, culverts, hoods, ladles and
containment vessels, as well as prefabricated metal buildings. The majority of industry products
are used in nonresidential building and utility construction.
KEY E XTERNAL DRIVERS
Value of private nonresidential
construction
World price of steel
Government funding for highways
Value of utilities construction
Trade-weighted index
KEY SUCCESS FACTORS
Availability of resources
Ability to vary services to suit different
needs
Having a diverse range of clients
Economies of scale
Proximity to key markets
O UTLOOK The Structural Metal Product Manufacturing industry is expected to improve over the
five years to 2021, propelled by steady nonresidential construction and recovering steel prices.
In turn, revenue is estimated to increase at an annualized rate of 3.6% over the period to $53.6
billion, beginning with an estimated 3.3% increase in 2017. Still, as domestic demand picks up,
the industry is likely to experience rising competition from Chinese manufacturers who will
continue to be the largest steel producers in the world due to highly cost -efficient production.
Import competition will propel continual innovation and restructuring within the industry,
including increased attention to cost efficiency and vertical integration.
33271 Machine Shop Services
DEFINITION The Machine Shop Services industry cuts raw materials into specified shapes and
sizes using a variety of tools, such as lathes, milling machines, grinders and drill presses. Almost
all forms of metal product fabrication involve machining, and industry operators may also
machine plastic and composite materials.
KEY E XTERNAL DRIVERS
Industrial production index
Demand from metal stamping and
forging
Demand from car and automobile
manufacturing
Demand from machinery manufacturing
Aggregate private investment
World price of steel
Federal funding for defense
KEY SUCCESS FACTORS
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Ability to quickly adopt new technology
Effective quality control
Access to multiskilled and flexible
workforce
Ability to vary services to suit different
needs
O UTLOOK In the five years to 2021, the Machine Shop Services industry is expected to build on
its recent growth due to the continued expansion of most of its major downstream markets.
With the exception of defense spending, indicators of downstream demand are forecast to
improve over the next five years. As a result, industry revenue is expected to grow at an
annualized rate of 1.6% to $44.7 billion over the five years to 2021.
33272 Screw, Nut, & Bolt Manufacturing
DEFINITION This industry manufactures metal fastening products that can be divided into two
groups. Precision fastening products are custom made for a particular project or customer.
Alternatively, metal bolt, nut, screw, rivet, washer and industrial fastening products are
fabricated to an industry standard and are designed for the wider market. This industry does
not manufacture plastic fastening products.
KEY E XTERNAL DRIVERS
Industrial production index
Value of construction
World price of steel
Trade-weighted index
KEY SUCCESS FACTORS
Having a diverse range of clients
Having links with suppliers
Effective cost controls
Development of new products
Degree of globalization in the firm
Effective quality control
O UTLOOK The Screw, Nut and Bolt Manufacturing industry has been growing due to the
resurgence of key manufacturing and construction industries. In the five years to 2021, growth
will continue to be heavily driven by an increase in aircraft and automotive demand and foreign
demand for precision products. The shift to precision products will also keep profit healthy
despite rising imports and increasing saturation of the domestic and global market for
fasteners. IBISWorld expects industry revenue to grow an annualized 2.8% during the period to
$32.9 billion, beginning with 5.0% growth in 2017 due to recovering steel input prices.
33512 Lighting Fixtures Manufacturing
DEFINITION This industry manufactures electric lighting fixtures, nonelectric lighting equipment,
lighting fixture components and lampshades made of metal, paper or textiles. The industry
excludes establishments that manufacture light bulbs and tubes, glass lighting fixtures,
vehicular lighting equipment, current-carrying wiring devices and lampshades made of plastic.
KEY E XTERNAL DRIVERS
Value of private nonresidential
construction
Housing starts
Government funding for highways
Import penetration into the
manufacturing sector
Per capita disposable income
Trade-weighted index
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KEY SUCCESS FACTORS
Having links with suppliers
Access to niche markets
Production of goods currently favored
by the market
Production of premium goods/services
Economies of scale
Having a wide and expanding product
range
O UTLOOK The world is in the midst of a “green” transition, in which consumers are increasingly
seeking more energy-efficient items to reduce their environmental impact and save money. In
response to consumer interest, operators will continue to refine existing lighting fixture
designs, while also developing new technologies to accommodate demand for more
environmentally friendly products. In the past, the transition to energy-efficient products has
been led by strong demand for LED fixtures, driven by governmental regulation to eliminate
incandescent light bulb manufacturing. The switch to LED and other energy-efficient products is
expected to continue in the next five years to 2021, driving growth in the industry by
annualized rate of 0.6% to $11.9 billion in 2021.
According to a McKinsey study entitled Lighting the way: Perspectives on the global lighting
market, by 2020, LED products are expected to account for 70.0% of the global market. As
energy efficiency and cost savings continues to spur demand for LED’s and the market becomes
saturated, revenue growth is expected to slow. To maintain revenue, companies will have to
develop new energy-efficient technology to continue to drive demand and differentiate their
products from low-costs imports.
33531 Electrical Equipment Manufacturing
DEFINITION This industry manufactures power, distribution and specialty transformers; electric
motors, generators and motor-generator sets; switchgear and switchboard apparatus; relays;
and industrial controls. Electrical equipment manufacturers sell their products to othe r
manufacturing industries, wholesalers and the construction sector.
KEY E XTERNAL DRIVERS
Demand from manufacturing
Industrial production index
Demand from building, developing and
general contracting
Electric power consumption
KEY SUCCESS FACTORS
Business expertise of operators
Adoption of latest available and most
efficient technology and techniques
Access to high quality control
Economies of scale
O UTLOOK Greater demand for energy-efficient electrical equipment will drive the Electrical
Equipment Manufacturing industry forward over the five years to 2021, albeit slowly. Expected
upgrades in electrical infrastructure will also stimulate demand for industry products over the
period. As a result, revenue is projected to modestly rise at an average annual rate of 0.7% to
$41.3 billion over the next five years, including a 0.5% increase in 2017. Industry growth will
continue to be constrained by high import penetration, which will be further encouraged by the
appreciation of the US dollar.
33632 Automobile Electronics Manufacturing
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DEFINITION This industry manufactures motor vehicle parts that have or operate with the aid of
small components that control and direct an electric current. Industry operators include
manufacturers of lighting systems, electrical wiring, electrical control units, sensors, electronic
ignition systems and driver displays. Manufacturers of electric motors are excluded.
KEY E XTERNAL DRIVERS
Demand from car and automobile
manufacturing
New car sales
World price of crude oil
Consumer Confidence Index
National unemployment rate
Trade-weighted index
KEY SUCCESS FACTORS
Access of the latest available and most
efficient technology and techniques
Effective cost controls
Undertaking technical research and
development
Degree of globalization
Ability to control stock on hand
O UTLOOK The Automobile Electronics Manufacturing industry is expected to recede from its
previously strong growth over the five years to 2021. While industry revenue is projected to
continue to be strong, several factors are anticipated to facilitate a minor decline. The
unemployment rate is expected to grow slightly, as it has been hovering near its lower rate.
This, in combination with prolonged slow economic growth, is expected to cause consumer
confidence to decline. Consumers are far more likely to buy a vehicle that contains substantial
automobile electronics when they are employed and have a positive outlook for future income.
The amount of new car sales is forecast to decline an annualized 1.3% over the period, limiting
demand from automakers for industry parts. Conversely, the industry will be supported by an
increase in revenue per new car as vehicles are manufactured with a larger portion of electronic
parts. As a result, industry revenue is anticipated to decline at an annualized rate of 0.7% to
$26.7 billion over the five years to 2021.
33635 Automobile Transmission Manufacturing
DEFINITION Companies in this industry manufacture transmissions for motor vehicles (cars and
light, medium and heavy-duty trucks), parts for transmissions and powertrain parts. Industry
products include clutches, gears, differentials and axle bearings.
KEY E XTERNAL DRIVERS
Demand from car and automobile
manufacturing
Trade-weighted index
Consumer Confidence Index
Regulation for the automotive sector
World price of crude oil
Yield on 10-year treasury note
KEY SUCCESS FACTORS
Access of the latest available and most
efficient technology and techniques
Ability to accommodate environmental
requirements
Effective cost controls
Undertaking technical research and
development
Degree of globalization of the firm
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O UTLOOK Over the five years to 2021, the Automobile Transmission Manufacturing industry’s
performance is expected to mirror that of the automotive industry at large. Due to the near
one-to-one ratio of transmissions to automobiles, slower growth of car, truck and special
purpose vehicle production is expected to have a similar effect on transmission and powertrain
part manufacturers. As a result, IBISWorld estimates industry revenue will increase at an
annualized rate of 2.3% to $46.4 billion in the five years to 2021.
Copyright © 1999-2016 IBISWorld
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Business Services
Cluster Definition (NAICS Codes)
51121 Software Publishing
51821 Data Processing and Hosting Services
51913 Search Engines
51913 Internet Publishing and Broadcasting
52221 Credit Card Issuing
52222 Auto Leasing, Loans and Sales Financing
52232 Credit Card Processing and Money Transferring
52239 Loan Administration, Check Cashing, and Other Services
52312 Securities Brokering
52392 Portfolio Management
52393 Financial Planning and Advice
52411 Life Insurance and Annuities
52411 Health and Medical Insurance
52412 Property, Casualty and Direct Insurance
52413 Reinsurance Carriers
52429 Third-Party Administrators and Insurance Claims Adjusters
54121 Payroll and Bookkeeping Services
54121 Accounting Services
54161 Management Consulting
56145 Credit Bureaus and Rating Agencies
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Industry Vitals
Targeting Recommendations
The following avenues are recommendations, as targeting strategies, for Business Services:
Email marketing and awareness campaigns to surrounding communities and states in order to
create awareness of specific opportunities, within Fayetteville such as office park developments,
available buildings, and incentives
National, ongoing lead generation program
Entrepreneurial development and encouraging business start-ups
Initial target lists can be built from online resources such as Hoovers, Avention, InfoUSA, and
industry associations. As lists are built, we search for companies fitting the target using industry
codes and business descriptions. The company research process evaluates each company, as
well as, their fit with Fayetteville assets, benefits and culture.
Selected industry associations relevant to this target include:
comScore – www.comscore.com
The Shared Services and Outsourcing Network – www.ssonetwork.com
The Software & Information Industry Association - www.siia.net
Securities Industry and Financial Markets Association – www.sifma.org
American Council of Life Insurers – www.acli.com
Insurance Information Institute – www.iii.org
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Segment Summaries
51121 Software Publishing
DEFINITION Software publishers disseminate licenses to customers for the right to execute
software on their own computers. Operators in this industry market and distribute software
products and may also design the software, produce support materials and provide support
services.
KEY E XTERNAL DRIVERS
Private investment in computers and
software
Number of mobile internet connections
Corporate profit
Demand from video games
Government consumption and
investment
Percentage of households with at least
one computer
Per capita disposable income
KEY SUCCESS FACTORS
Undertaking technical research and
development
Protection of patents
Access to highly skilled workforce
Access to the latest available and most
efficient technology and techniques
Effective marketing
Having a high profile in the market
O UTLOOK The Software Publishing industry is expected to continue growing over the five years
to 2021. As private investment in computers and software continues to increase, and the
proportion of households with at least one computer surges to more than 90.0%, sof tware
license purchases will follow suit. Increases in government spending and growth in mobile
internet connections and smartphone ownership rates will also support industry growth,
especially with security software.
In addition, higher corporate profit among downstream industries, such as healthcare and
finance, and booming demand for security products and video games are expected to strongly
contribute to revenue growth. Consequently, industry revenue is forecast to increase an
annualized 2.8% to $234.9 billion by 2021. Constantly improving technology and falling
hardware prices will make computers, cell phones, video games and, ultimately, software more
accessible to more people. Businesses will continue to use information technology to increase
efficiency and security. For example, a major feature of the Obama administration’s 2010
healthcare reform plan involves supplying tax incentives for health insurers and medical
professionals to switch from paper-based record systems to digital records. Finance, insurance
and healthcare companies also increasingly use security software, such as fraud detection, to
protect the vast amounts of data they store. Competence in software programs is expected to
become a prerequisite to employment in a wide range of industries.
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51821 Data Processing and Hosting Services
DEFINITION This industry provides data processing or hosting activities. Data processing services
provide specialized reports from information supplied by clients. Hosting services can include
web and application hosting. Services range from automated data entry to processing data.
KEY E XTERNAL DRIVERS
Number of mobile internet connections
Percentage of services conducted online
Demand from internet publishing and
broadcasting
Corporate profit
Price of computers and peripheral
equipment
Private investment in computers and
software
KEY SUCCESS FACTORS
Effective quality control
Having a cost-effective distribution
system
Ability to quickly adopt new technology
Ability to manage external (outsourcing)
contracts
Access to multiskilled and flexible
workforce
Ensuring pricing policy is appropriate
O UTLOOK Over the five years to 2021, the Data Processing and Hosting Services industry is
expected to experience strong growth attributed to nonindustry companies’ continued
outsourcing of information technology (IT) to third parties. Efforts to improve operational
efficiencies, coupled with the rising costs of handing IT internally, will drive outsourcing by large
companies. Moreover, the continued shift to online services will drive additional demand for
industry services. As a result, IBISWorld expects industry revenue to grow at an annualized rate
of 4.8% to $182.3 billion over the five years to 2021, including an increase of 4.4% in 2017
alone.
51913 Search Engines
DEFINITION This industry includes enterprises that operate search engines and other types of
search-based websites that display advertisements. These search engines typically provide
search services for free and earn income when a user clicks on an advertising link, known as a
"paid click." Websites may attract users to their search engines by offering a range of additional
free services, such as e-mail, news, social networking, entertainment and other information.
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KEY E XTERNAL DRIVERS
Number of mobile internet connections
Consumer spending
Percentage of services conducted online
Total advertising expenditure
Demand from internet publishing and
broadcasting
KEY SUCCESS FACTORS
Quick adoption of new technology
Strong branding
A highly skilled workforce
Economies of scale
Effective quality control
O UTLOOK As the number of mobile internet connections and the percentage of services
conducted online continue to increase, the amount of advertising money spent in the Search
Engines industry is expected to rise accordingly. The increasing prominence of internet
advertising will also contribute to this aggressive shift in advertising expenditure to search
engine marketing. However, the extremely high growth in the mobile segment is expected to
slow, consumer confidence is anticipated to drop and corporate profit growth will decelerate,
which will ultimately slow growth. Industry revenue is thus expected to increase an annualized
8.0% over the five-year period, reaching $79.0 billion in 2021. Large search engines that grow
their user bases and continually improve their advertising technology will capture most of this
growth. Moreover, Google, Yahoo and Microsoft, the industry’s dominant players, will
aggressively compete for users and advertisers in both the PC and mobile search markets.
51913 Internet Publishing and Broadcasting
DEFINITION This industry includes organizations and individuals that offer nonphysical products,
such as news, music and video, exclusively through the internet. Revenue in this industry is
derived from the sale of advertising space or subscriptions to consumers. In addition,
companies may derive revenue from intellectual property licensing and the sale of user
information to third parties. This industry does not include search engines, internet service
providers or publishers of offline content.
KEY E XTERNAL DRIVERS
Number of mobile internet connections
Total advertising expenditure
Demand from search engines
Demand from television broadcasting
Internet traffic volume
KEY SUCCESS FACTORS
Developing a clear niche
Word of mouth recommendations
Attracting advertisers
Protection of intellectual
property/copyrighting of output
Access to highly skilled workforce
O UTLOOK Over the five years to 2021, the Internet Publishing and Broadcasting industry is
projected to grow rapidly, as advertisers continue to shift resources toward internet and mobile
platforms. This expected growth is largely a result of the continued influx of mobile internet
connections that are expected in the United States over the five-year period and strong
increases in internet traffic volume. Advertisers are expected to continue aggressively targeting
internet users through social media and other content sites and applications. The internet
content publishers that will benefit the most from this increased advertising expenditure are
the industry’s well-established major players and smaller players that develop specialized
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mobile applications or publish original content that pertains to a niche market. Growth in online
streaming platforms, such as Netflix and Hulu, will boost revenue further. Over the five years to
2021, industry revenue is anticipated to increase at an annualized rate of 9.3% to $141.0 billion,
with a 9.1% increase in 2017 alone.
52221 Credit Card Issuing
DEFINITION This industry issues credit cards, providing the funds required to buy goods and
services in return for payment on a full balance or installment basis. Credit cards issued in the
United States are not issued directly by Visa, MasterCard or any other payment-solution
organization. Rather, Visa, MasterCard and other similar corporations provide the actual
payment systems used when payments are made by credit card.
KEY E XTERNAL DRIVERS
Aggregate household debt
National unemployment rate
Prime rate
Households earning more than
$100,000
Per capita disposable income
KEY SUCCESS FACTORS
Access to the latest available and most
efficient technology and techniques
Having an extensive
distribution/collection network
Effective cost controls
Production of goods currently favored
by the market
Marketing of differentiated products
Market research and understanding
O UTLOOK An improving economy, increased e-commerce and security and higher interest rates
will help spur revenue growth for the Credit Card Issuing industry in the coming five years. In
the five years to 2021, industry revenue is projected to grow an annualized 4.5% to $116.5
billion, including anticipated growth of 6.6% in 2017. E-commerce is expected to increase at an
annualized rate of 10.6% over the next five years, which will further exacerbate the shift away
from cash and checks towards credit card issuers. Additionally, the level of aggregate household
debt is forecast to rise an annualized 4.3%, spurring higher interest income from outstanding
debts. Profitability within the industry is also anticipated to increase as interest rates continue
to rise, allowing companies to earn higher interest on credit issuance. Furthermore, costs
associated with establishing data security should taper as operators become increasingly
capable to adjust to cyber threats. As a result, the industry profit margin is forecast to incr ease
from 25.0% in 2016 to 29.1% in 2021.
52222 Auto Leasing, Loans, and Sales Financing
DEFINITION This industry includes establishments that provide sales financing or sales financing
in combination with leasing. Sales financing establishments are primarily engaged in lending
money for the purpose of providing collateralized goods through a contractual -installment sales
agreement, either directly from or through arrangements with dealers. Industry participants
generate revenue through the interest and fees that are included in the installment payments
of borrowers.
KEY E XTERNAL DRIVERS
Consumer Confidence Index
Yield on 10-year Treasury note
Corporate profit
National unemployment rate
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Per capita disposable income
Price of new cars
KEY SUCCESS FACTORS
Output is sold under contract –
incorporate long-term sales contracts
Well-developed internal processes
Financial position of the company
Ability to raise revenue from additional
sources
Ability to carry out credit checks on
clients
Access to highly skilled workforce
O UTLOOK The Auto Leasing, Loans and Sales Financing industry entered a turnaround phase in
the latter half of 2012, which is expected to continue over the five years to 2021. Higher
consumer confidence and disposable income will drive the anticipated recovery. Consequently,
industry revenue is forecast to grow at an annualized rate of 3.3% to reach $125.4 billion over
the next five years, including projected growth of 5.1% in 2017. Automobile and machinery
sales are expected to rebound during the period, but persistent unemployment may hinder
recovery.
Rising income levels and low interest rates will encourage individuals and companies to
purchase automobiles as their current vehicles age. Businesses will also be more likely to
replace older machinery and equipment, thereby increasing the volume of loans and leases. An
increase in customer consumption and an improving economy will raise the likelihood of
borrowers making monthly payments and is expected to provide a boost to the industry’s profit
margins.
52232 Credit Card Processing and Money Transferring
DEFINITION This industry offers financial transaction processing, reserve and liquidity services
and check or other financial instrument clearinghouse services. The industry excludes electronic
transactions associated with the US Federal Reserve (central bank).
KEY E XTERNAL DRIVERS
Consumer spending
Consumer Confidence Index
E-commerce sales
Per capita disposable income
Regulation for the credit card processing
and money transferring industry
KEY SUCCESS FACTORS
Access to the latest and most efficient
technology and techniques
Low operating costs
Use of specialist equipment or facilities
Ability to effectively change community
behavior
Economies of scale
Comply with government regulations
O UTLOOK Consumers will continue to bypass cash and perform transactions using credit cards or
other electronic means, leading to higher transaction volumes for the Credit Card Processing
and Money Transferring industry. IBISWorld anticipates revenue for the Credit Card Processing
and Money Transferring industry to grow at an annualized rate of 3.7% to $93.5 billion in the
five years to 2021. Over this period, the growing popularity of electronic payment methods,
due to the growing online retail and e-commerce market, will drive industry growth. Consumer
spending will rise as a result of easily accessible payment methods and markets, increasing
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transaction volumes. The industry's client base will continue to grow as more merchants rely on
credit cards and other electronic methods for payment from customers. As a result, growth will
continue steadily through 2016 and is expected to increase 4.0% in 2017.
In addition, continued declines in paper check use and cash transactions are anticipated to
support industry growth. Most transactions are now conducted electronically, with 59.0% of all
transactions made with a credit or debit card, and only 15.0% made with checks according to a
2013 Federal Reserve study on payment trends in the United States. Check activity is proje cted
to steadily decline as consumers and businesses increasingly prefer electronic payment
methods for their speed and flexibility.
52239 Loan Administration, Check Cashing, and Other Services
DEFINITION The Loan Administration, Check Cashing and Other Services industry services loans,
most notably mortgages. This industry does not originate loans, which includes legally arranging
and issuing the loan. Servicing loans includes performing all of the administrative aspects of
managing a debt portfolio. Operators also perform money transmission services, which include
selling and cashing traveler’s checks, money orders and cashier’s checks, as well as renting safe -
deposit boxes.
KEY E XTERNAL DRIVERS
Demand from real estate loans and
collateralized debt
House price index
Prime rate
Consumer Confidence Index
Housing starts
KEY SUCCESS FACTORS
Experienced work force
Having links with suppliers
Ability to effectively manage risk
Well-developed internal processes
Ability to constantly blend new
technology with services
O UTLOOK The Loan Administration, Check Cashing & Other Services industry is forecast to
expand at a steady pace over the next five years as a result of new loan activity, which had been
severely hurt by the subprime fallout and the subsequent decline in home prices. Rising home
prices will lead to renewed demand for mortgages as consumers’ trust in real estate
investments renews. The rise in demand will increase operators’ ability to acquire mortgage-
servicing rights and the associated fees. IBISWorld estimates home prices will increase at an
annualized rate of 2.5% over the five years to 2021. In light of these conditions, industry
revenue is forecast to grow at an annualized rate of 3.8% to $134.5 billion in the five years to
2021. Rising consumer sentiment, which measures consumers’ level of optimism about their
own financial situation and the economy, will encourage spending on big-ticket items that
require loans (e.g. home mortgages) and drive industry revenue.
Increased demand from loan servicing and the benefit of technological integration is also
expected to improve margins for operators in this industry. A decline in delinquencies and a rise
in the prime rate will increase the fees the industry generates. IBISWorld expects profit to
increase from 16.4% of revenue in 2016 to 17.5% in 2021. Nonetheless, as industry participants
take advantage of technological advancements that improve the automation of their processes,
especially within the check cashing segment of this industry, new regulatory compliance costs
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and a significant decrease in subprime lending, which yields higher fees, will hamper further
growth of profit margins.
Moreover, the number of mergers and acquisitions will settle down as companies grow
revenue through increased demand for mortgage originations and innovation, as opposed to
absorbing the competition. Over the next five years, the number of enterprises is forecast to
increase at an annualized rate of 1.2% to 36,149 companies. Employment is estimated to
increase at an annualized rate of 1.7% to 634,164 workers, as companies rehire employees due
to rising servicing demand.
52312 Securities Brokering
DEFINITION Companies in this industry execute securities buyers’ orders by acting as agents that
arrange transactions between buyers and sellers on a commission or transaction -fee basis. The
Securities Brokering industry continues to converge with various other securities and banking
industries due to regulatory, technological and market trends. However, this report excludes
investment banking, securities dealing and commercial banking activities.
KEY E XTERNAL DRIVERS
S&P 500
Investor uncertainty
Yield on 10-year Treasury note
Demand from open-end investment
funds
Personal savings rate
Regulation for the investment
management industries
KEY SUCCESS FACTORS
Must comply with government
regulations
Well-developed internal processes
Market research and understanding
Access to highly skilled workforce
Provision of a related range of
goods/services (one-stop shop)
Ability to quickly adopt new technology
O UTLOOK The Securities Brokering industry’s revenue is forecast to grow an annualized 1.6% to
$155.3 billion over the five years to 2021. Rising interest rates will attract more investors to
debt instruments, increasing securities trading volumes and, as a result, industry commissions
and fees. While initially driving away retail investors, or individuals who trade on the ir own
account, financial market volatility will ultimately result in higher demand for investment advice
to both protect and build wealth. As a result, a large portion of revenue growth will be based on
expansion of activities outside securities brokerage, such as investment advice.
Over the next five years, a number of long-term trends will support steady growth in financial
market activity and trading volume. US investors will be attracted to overseas securities due to
the continued globalization of financial markets, cross-border mergers of stock exchanges and
the prospect of strong growth in emerging markets. Additionally, rising disposable incomes and
retirement savings will boost the share of securities in household asset portfolios, particularly
through mutual funds and exchange-traded funds. In turn, continued growth in these open-end
investment funds, which provide retail investors with access to diverse markets, will increase
securities trading volumes.
While future growth in alternative trading systems is likely to keep hampering revenue from
institutional investors, or investors who trade on behalf of organizations, growth in trading
activity and asset inflows from retail investors should still increase overall revenue. This trend
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will likely decrease institutional trade volume as a share of brokerage revenue through 2021, as
technology drives brokerage trading fees down and enables institutions to engage in direct
trading with each other, eliminating the need for securities brokers as intermed iaries. Trade
commission revenue will also likely bottom out.
52392 Portfolio Management
DEFINITION The industry comprises firms that actively manage assets for clients. Portfolio
managers have the authority to make investment decisions and generate reven ue through fees
that are based on service and portfolio performance. Industry operators manage assets for
investment vehicles such as mutual funds, hedge funds and variable insurance products.
KEY E XTERNAL DRIVE RS
S&P 500
Per capita disposable income
Yield on 10-year Treasury note
External competition for the portfolio
management industry
KEY SUCCESS FACTORS
Having an extensive
distribution/collection network
Highly trained workforce
Having a high prior success rate
Having a good reputation
Ability to adapt technology
infrastructure to meet new compliance
and reporting requirements
Ability to offer new products and
services to meet changing customer
tastes
O UTLOOK Over the five years to 2021, the performance of the Portfolio Management industry is
anticipated to benefit from a number of long-term, structural trends. The aging of the domestic
population is assisting the growth of mutual funds, pension funds and other collective
investment schemes. As a growing number of individuals approach retirement age, the value of
assets in pension plans and other forms of retirement savings is anticipated to increase.
Additionally, interest rates, which have been effectively held down to the zero lower bound b y
the Federal Reserve since late 2008, are anticipated to increase in mid -2015, causing the value
of industry assets under management (AUM) to increase over time. Moreover, the technology -
driven globalization of the industry will also enable portfolio managers to continue diversifying
into emerging markets. Moderate growth anticipated in both the S&P 500 and the MSCI World
index will underpin improvements in portfolio performance across actively managed funds,
drawing in a significant number of investors. These inflows, combined with rising bond yields,
are forecast to cause industry revenue to rise at an annualized rate of 2.3% over the five years
to 2021 to $281.2 billion, which includes expected growth of 2.6% in 2017.
52393 Financial Planning and Advice
DEFINITION This industry comprises companies that provide financial planning, financial advice
and wealth management to individuals and business clients. Operators also offer advice, in
conjunction with other activities such as portfolio management, protection planning and
brokerage services. This industry does not include mutual fund companies, hedge funds,
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discount brokers, insurance brokers or other companies that deliver these services, outside the
context of a written financial plan.
KEY E XTERNAL DRIVERS
Per capita disposable income
S&P 500
Investor uncertainty
Median age of population
Households earning more than
$100,000
Regulation for the investment
management industries
KEY SUCCESS FACTORS
Having a loyal customer base
Have a good reputation
Experienced work force
Market research and understanding
O UTLOOK Over the five years to 2021, increased market valuations for various types of assets
and securities are expected to push industry revenue growth at an annualized rate of 3.0% to
$56.2 billion. As the economy continues to recover, the number of wealthy households and
institutions needing financial management services will also increase, raising the value of assets
under management (AUM) for firms. The majority of this growth is expected to go to existing
firms, rather than the limited number of new operators breaking into the industry. In 2017,
total industry revenue is estimated to rise 3.9%. Rising interest rates, geopolitical tensio n and
inflation over the next year are anticipated to encourage consumers to consult professional
services for managing their finances and protecting their assets.
52411 Life Insurance and Annuities
DEFINITION Operators within this industry are primarily engaged in accepting liability under
annuities and life, disability income and accidental death and dismemberment insurance
policies. Enterprises within this industry include fraternal organizations, privately held insurers,
publicly traded insurers and mutual insurance companies.
KEY E XTERNAL DRIVERS
Median age of population
Per capita disposable income
Number of employees
Yield on 10-year Treasury note
S&P 500
KEY SUCCESS FACTORS
Financial strength
Must comply with government
regulations
Effective asset management
Having an extensive distribution
network
Effective cost controls
O UTLOOK Growth in household wealth and an aging domestic population are anticipated to
boost demand levels for the Life Insurance and Annuities industry over the five years to 2021.
Downstream consumers are expected to increasingly use life insurance and annuity products
for asset protection and retirement purposes over the five-year period. Additionally, as the
outlook for sustainable social welfare programs is anything but certain, households are
expected to share a larger burden of their retirement and estate planning needs, benefiting
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industry demand. Furthermore, as the economy improves, investment income for industry
operators is forecast to rise due to improvements in equity markets and interest rate increases.
As a result of these trends, industry revenue is forecast to increase at an annualized rate of
2.3% to $989.5 billion over the five years to 2021, with an anticipated 2.8% increase in 2017
alone.
Profitability is expected to improve over the five-year period, as the Federal Reserve’s latest
aim is to increase interest rates to 2.4% by 2018. Due to these rising interest rates, industry
operators will generate higher returns on fixed income, boosting investment income.
Furthermore, insurers are anticipated to benefit from a decline in delinquency rates an d lower
asset write-downs on mortgage and other debt-related securities. This trend is important
because many life insurers built up a large portfolio of mortgage-backed securities and other
collateralized debt obligations during the housing boom and have been slow to divest these
products. By 2021, the average industry profit margin is forecast to reach 7.1%.
52411 Health and Medical Insurance
DEFINITION This industry underwrites (i.e. assumes the risks of and assigns premiums for) health
and medical insurance policies. Insurance is the transfer of the risk of a loss in exchange for
payment. Operators also provide administrative services for self-funded insurance plans
(whereby an employer provides health benefits to workers with its own funds). Under this
structure, the industry operator is a third-party administrator and is not responsible for health
benefit payments.
KEY E XTERNAL DRIVERS
Total health expenditure
Number of employees
Median age of population
Number of physician visits
Per capita disposable income
KEY SUCCESS FACTORS
Having an extensive
distribution/collection network
Having a good reputation
Ability to pass on cost increases
Must comply with government
regulations
Effective cost controls
Ability to raise revenue from additional
sources
O UTLOOK Medical cost inflation and increased demand for medical insurance will dictate
performance for the Health and Medical Insurance industry over the five years to 2021.
Industry revenue will remain highly correlated with total health expenditure, which is expected
to continue to trend upward from 2016 to 2021. However, the industry’s average profit margin
is forecast to decline from 3.9% of revenue in 2016 to 3.6% in 2021, due to increased
compliance costs caused by healthcare reform. Despite constrained profitability, revenue is
projected to increase at an annualized 2.1% over the period, reaching $860.8 billion, largely due
to increased demand caused by the same legislation.
52412 Property, Casualty, and Direct Insurance
DEFINITION Operators in this industry are primarily engaged in underwriting insurance policies
that protect individuals, businesses and agencies against losses that occur as a result of
property damage, liability or other risks. Industry participants also protect real estate owners or
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creditors against losses sustained as a result of any title defect to real property. This industry
does not include insurance coverage for life, disability, accidental death, dismemberment or
health risks.
KEY E XTERNAL DRIVERS
Number of motor vehicle registrations
Homeownership rate
Natural disaster index
Yield on 10-year Treasury note
Regulation for the property, casualty,
and direct insurance industry
S&P 500
KEY SUCCESS FACTORS
Ability to effectively manage risk
Offer a range of insurance products
Management of a high quality assets
portfolio
Disciplined underwriting processes
Having a cost effective distribution
system
Possession of accurate information
O UTLOOK The Property, Casualty and Direct Insurance industry is expected to keep pace with
the overall economy over the five years to 2021, due to the resurgence in automotive sales,
recovery in housing and rise in investment income. Generally, industry growth does not
fluctuate dramatically with economic activity because insurance is not a discretionary purchase.
However, due to the recession’s dramatic impact on investment markets and the prolonged
nature of the downturn, the industry is expected to continue benefiting from growth in the
broader economy. This factor is particularly true for title insurers, which were decimated by the
unprecedented decline in housing transactions resulting from the subprime mortgage crisis. As
a result of these trends, revenue for the industry is forecast to increase at an annualized rate of
3.2% to $732.7 billion over the five years to 2021, with expected growth of 3.5% in 2017 alone.
52413 Reinsurance Carriers
DEFINITION Companies in this industry specialize in assuming all or part of the risk associated
with existing insurance policies originally underwritten by other insurance carriers. In other
words, the primary business of participants in this industry is insuring insurance companies.
KEY E XTERNAL DRIVERS
Demand from property, casualty, and
direct insurance
Demand from life insurance and
annuities
Natural disaster index
Yield on 10-year Treasury note
S&P 500
KEY SUCCESS FACTORS
Disciplined underwriting processes
Ability to effectively manage risk
MUST COMPLY WITH GOVE RNMENT
REGULATIONS
DEGREE OF GLOBALIZATI ON IN THE FIRM
POSSESSION OF ACCURAT E INFORMATION
O UTLOOK Over the five years to 2021, Reinsurance Carriers industry revenue is forecast to grow
at an annualized rate of 3.4% to $56.6 billion. In the early part of the five -year period, the
industry will benefit from rising premium prices and interest rate hikes, leading revenue to
increase 3.9% in 2017. In the later years of the period, premium prices are anticipated to
soften, but increased investment income from rising interest rates and stock prices will help to
offset some of the profit-eroding effects. Due to the increased frequency and severity of global
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weather catastrophes, success within the Reinsurance Carriers industry will depend more
heavily on underwriting discipline, or pricing risk adequately, and capital management.
Reinsurance carriers will focus these critical activities on adjusting their businesses to contend
with mass capital depletion in the event of a natural disaster. This process will involve revising
pricing policies and renewing expansion in alternative financing strategies such as CAT bonds.
52429 Third-Party Administrators and Insurance Claim Adjusters
DEFINITION Operators in this industry investigate, appraise and settle insurance claims; provide
third-party administration services of insurance and pension funds; and offer insurance
advisory and ratemaking services. This industry does not include companies that primarily
provide portfolio management services, sell insurance policies or offer actuarial consulting
services.
KEY E XTERNAL DRIVERS
Number of employees
Per capita disposable income
Natural disaster index
S&P 500
KEY SUCCESS FACTORS
Access to highly skilled workforce
Undertaking technical research and
development
Ability to vary services to suit different
needs
DEGREE OF GLOBALIZATI ON IN THE FIRM
AUTOMATION – REDUCES COSTS,
PARTICULARLY THOSE ASSOCIATED WI TH
LABOR
O UTLOOK Expansion and regulation in downstream insurance and employee -benefit fund
markets will increase outsourcing to the Third-Party Administrators and Insurance Claims
Adjusters industry, driving growth over the five years to 2021. Therefore, IBISWorld estimates
that industry revenue will increase at an average annual rate of 2.5% to $234.2 billion over the
five years to 2021. Downstream demand for industry services will be also be bolstered by
higher employment levels, which raises the number of funds and plan participants, as well as
higher disposable income levels, which increases the likelihood that consumers will purchase
insurance. Meanwhile, new financial-sector regulations stemming from the financial crisis will
raise compliance costs and pressure profitability for employee-benefit and insurance funds,
which will consequently increase outsourcing to industry operators over the next five years.
Moreover, rising downstream demand will attract more companies and individua ls to the
industry, but heightened competition will put downward pressure on profit margins.
Consequently, the average industry profit margin is expected to decline from 10.0% in 2016 to
8.7% in 2021.
Nevertheless, the industry will also benefit from a strengthening economy. Insurance policy
volumes will rise, particularly within the business sector, which will support a revival in demand
for claims adjustment services. In particular, rising medical costs for downstream health and
medical insurers (IBISWorld report 52411b); higher weather-related losses for general insurers
driven by climate change (IBISWorld report 52412); and higher costs for life insurers (IBISWorld
report 52411a) will result in greater outsourced claims volumes and higher demand for thir d-
party administration services. Advisory and risk management services will also benefit from the
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improved economy, since businesses, insurers and individuals will be able to allocate a greater
portion of income to these services to mitigate risks and hedge liabilities. Furthermore, demand
from insurance and employee-benefit funds will grow as their plan participants and assets
increase, along with rising employment and financial markets, leading to higher industry
revenue from third-party administration services.
54121 Payroll and Bookkeeping Services
DEFINITION Operators in this industry provide outsourced payroll services for clients’ employees
and basic bookkeeping services are also included. However, this industry does not include tax
preparation companies or certified public accountants.
KEY E XTERNAL DRIVERS
Outsourcing to the business services
sector
National unemployment rate
Number of businesses
Corporate profit
External competition for the payroll and
business services industry
KEY SUCCESS FACTORS
Access to quality personnel
management
Ability to quickly adopt new technology
Accessibility to consumers/users
Economies of scale
Ability to management external
(outsourcing) contracts
O UTLOOK Industry growth will be driven by increasing product penetration and an expanding
customer base in the five years to 2021. In a climate of improving economic conditions,
managers and small business operators will focus their time strategizing business acti vity and
expansion plans, decreasing their focus on administrative tasks such as payroll and
bookkeeping. Many businesses will prefer to outsource payroll services in order to focus on
core competencies. Furthermore, an improving labor market will provide the Payroll and
Bookkeeping Services industry with a platform for growth, given the rising number of
businesses and employees. Over the five years through 2021, the number of businesses in the
United States is expected to grow at an annualized rate of 0.8%, which will drive down the
national unemployment rate. Consequently, in the five years to 2021, IBISWorld projects that
revenue will increase at an annualized rate of 3.5% to $86.2 billion.
54121 Accounting Services
DEFINITION Firms in this industry are certified to audit the accounting records of public and
private organizations and to demonstrate compliance to generally accepted accounting
practices. Certified public accountants (CPAs), included in this industry, provide a variety of
accounting services, including auditing accounting records, designing accounting systems,
preparing financial statements, developing budgets and providing advice on matters related to
accounting.
KEY E XTERNAL DRIVERS
Corporate profit
Initial public offerings
Demand from finance and insurance
Number of businesses
Number of adults ages 20 to 64
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KEY SUCCESS FACTORS
Access to highly skilled workforce
Having a good reputation
Effective quality control
Maintenance of excellent client
relations
Having a clear market position
Ability to compete on tender
O UTLOOK The Accounting Services industry is expected to experience stronger demand over the
next five years as overall business activity improves. Increased corporate profit and business
sentiment will cause aggregate private investment to increase and create higher demand for
traditional accounting services like auditing and corporate tax assistance. Furthermore,
increased corporate activity, including mergers and acquisitio ns (M&As) and initial public
offerings (IPOs), will spur growth for industry services. Additionally, the industry is expected to
benefit from rising demand for advisory services, such as consulting on tax issues and financial
transactions. Increased consumer wealth will also drive demand from individuals seeking tax
assistance; however, competitive conditions are also expected to intensify in the market for the
provision of services to private citizens. Overall, the industry is projected to grow at an average
annual rate of 3.2% to $113.7 billion over the five years to 2021, because of private investment
and demand growth.
54161 Management Consulting
DEFINITION Management consultants advise businesses, nonprofits and public-sector agencies in
the following areas: organizational design, human resources, corporate strategy, information
technology strategy, marketing and sales, finances and logistics. This industry excludes
establishments providing day-to-day administrative services and establishments that are
concentrated in recruitment, training, public relations, market research, engineering design,
computer systems design and investment advice.
KEY E XTERNAL DRIVERS
Corporate profit
Aggregate private investment
Number of businesses
Government consumption and
investment
KEY SUCCESS FACTORS
Ability to compete on tender
Well-developed internal processes
Access to highly skilled workforce
Access to niche markets
Having good working relationships with
subcontracting building trade specialists
O UTLOOK Over the next five years, strong macroeconomic conditions are expected to help drive
growth in the Management Consulting industry. Rising corporate profit will increase business
budgets and, therefore, increase spending on consulting services. Additionally, as businesses
become increasingly confident in future conditions, companies are expected to increase the
size of their workforces and expand investment in new facilities and operations. Investment in
new capabilities will likely boost demand for process and operations management consulting,
corporate strategy and organizational design.
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Furthermore, rapid information technology developments will continue to be instrumental in
developing new strategies, designs and understanding an evolving US market. Private sector
investment in information technology is expected to boom and management consultants will
likely pursue more solutions that incorporate computer systems. Moreover, major investment
in life sciences and healthcare over the next five years will help drive growth for consultants
that assist in merger and acquisition activity. Consequently, the Management Consulting
industry is projected to grow at an average annual rate of 4.1% to $308.9 billion over the five
years to 2021. Major accounting and specialized prestigious consulting firms are expected to
win the majority of contracts and drive industry revenue.
56145 Credit Bureaus and Rating Agencies
DEFINITION This industry comprises operators that provide information, outlooks and ratings on
the credit worthiness of particular companies, individuals, securities or financial obligations.
The Credit Bureaus & Rating Agencies industry can be divided into two primary groups: credit
bureaus and credit rating agencies (CRAs). Credit bureaus provide services related to consumer
credit information, while CRAs generally focus on businesses, governments, securities and
financial markets.
KEY E XTERNAL DRIVERS
Number of businesses
Aggregate household debt
National unemployment rate
S&P 500
Yield on 10-year Treasury note
KEY SUCCESS FACTORS
Level of security provided/used
Access to high quality inputs
Access to highly skilled workforce
Accessibility to consumers/users
O UTLOOK In the five years to 2021, the US Credit Bureaus and Rating Agencies industry’s
revenue is forecast to increase at an average annual rate of 2.2% to $9.6 billion. As the
economy continues its recovery and the financial sector completely stabilizes, banks and other
lending institutions are expected to gradually decrease lending standards some (not accounting
for potential regulation changes). As standards become laxer and unemployment continues
falling, consumer spending and borrowing will rise at a faster pace, which will improve the need
for credit bureau services, consumer reports and credit -card marketing. At the same time,
lending will get a boost from a recovery in the secondary market for structured debt
instruments. Increased demand for these instruments will support demand for credit rating
agency (CRA) services. Additionally, the growth of credit bureaus and CRAs will be supported by
innovation and diversification, as agencies look to leverage vast amounts of information.
Despite strong growth, the industry is expected to face increased scrutiny and regulation in the
aftermath of the credit market crisis. In the next five years, credit rating agencies, in particular,
will face added government oversight in response to their inability to foresee the risks
associated with mortgage-backed securities (MBSs) and collateralized debt obligations (CDOs).
In addition, larger CRAs are expected to improve transparency and credit rating procedures to
regain credibility within the financial marketplace. Even with added regulation, industry
agencies are projected to increase their profit margins (i.e. earnings before interest and taxes)
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from 14.9% in 2016 to 15.2% by 2021. This rise will be driven by technological advancements,
which will automate services and improve employee productivity.
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Appendix F: Workforce Development Plan
Workforce Development Plan
Approach:
The FSU Project Team sought to understand how the various levels of potential personnel
losses at Fort Bragg will also impact the local civilian labor force, employers, and workforce
training needs in the tri-county study area. This includes direct military, military-civilian,
contractor, military family, and civilian adults inside and outside the gates for the three
counties and larger municipalities within. The overall purpose of this plan is to demonstrate the
number and types of jobs and employment sectors that will be impacted as a result of
prospective military downsizings. The plan also determines the general skill requirements of
job ‘replacement’ occupations as one basis for designing and providing appropriate talent
development/placement and workforce re/training and education programs throughout the
region utilizing all of the related military and private/public partners mentioned elsewhere in
this report.
More specifically, the approach included (but was not limited to) the following:
Examining - Current baseline employment by sector; Military and related employment;
Personnel reduction job impacts (direct, indirect, induced); Jobs and s kill requirements (by
sector); and Wages.
Then based on a comparison of the current skills base versus the existing and/or new
jobs/businesses, determinations were made regarding which and how much additional training
& education and/or job placement assistance might actually be required. The concepts and
design the FSU Project Team utilized include:
Implementation Recommendations – Communicate, convene and consult with key community
stakeholders particularly in regional workforce/economic development and education realms
(listed elsewhere); Develop coordinated and collaborative strategies and initiatives to address
identified skills and other gaps; and provide assistance gaining employment or starting a
business in the regional economic sectors of strength, opportunity and growth.
Top Industry Sectors Impacted by Fort Bragg Personnel Reduction Scenario
Scenario: Reduce military personnel by 3,000, with 1,044 associated federal civilian jobs
assumed to be lost
Top Ten Sectors by Employment
Sector Total Regional Employment Impact
* Employment and payroll of federal govt, military -4,044
Limited-service restaurants -63
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Full-service restaurants -58
Real estate -49
Offices of physicians -37
Retail - General merchandise stores -36
Nursing and community care facilities -31
All other food and drinking places -27
Retail - Food and beverage stores -24
Personal care services -24
To recap from data found elsewhere in this report, if the maximum reduction of 3000 direct
military personnel were to occur, this would likewise impact an additional 1044 associated
military-civilian jobs. These losses would then impact approximately 350 - 400 ‘outside the gate’
jobs in the sectors and establishments so indicated. Most military installation towns are
primarily populated by such enterprises. Spread across those many such operations in the tri-
county region, it is thought that these losses could be absorbed and shifted to other similar or
new work places and entities requiring this respective talent.
Specific Skill Set Analyses:
The occupational skills (MOS) makeup of the active duty Army service members, and military-
civilians, attached to Fort Bragg involved in any reduction-in-force scenario needed to be
assessed in order to better ease their potential transition to civilian employment in this tri-
county region. The major and most prevalent occupational codes and skill sets were then
compared to existing civilian occupations using conversion cross-walks or translators - namely
O*Net Online and CareerOneStop. Then these were compared with the Standard Occupational
Classification (SOC) system from the US Bureau of Labor Statistics for occupational match-
making in key current regional and future growth sectors.
For purposes of this study, it has been determined that the 5 most common military
occupational specializations for Fort Bragg’s active military personnel are: Infantryman (11B);
Health Care Specialist (68W); Wheeled Vehicle Repairer (63W/91B); Military Police (31B);
Combat Engineer (12B); and Food Service Specialist (99B). These occupations match quite
closely those identified by a survey used to publish “Military Human Capital Snapshot, Fort
Bragg - Fayetteville, NC”, an assessment of the transitioning military workforce at Fort Bragg, in
January 2016. As is evident from the O*Net information below, these all relate to several
compatible civilian occupations across the region:
11B Infantryman (Army - Enlisted)
11-3131.00 Training and Development Managers
11-9161.00 Emergency Management Directors
13-1151.00 Training and Development Specialists Green Occupation Green
21-1092.00 Probation Officers and Correctional Treatment Specialists
33-1011.00 First-Line Supervisors of Correctional Officers
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33-3012.00 Correctional Officers and Jailers Bright Outlook Bright Outlook
33-3051.01 Police Patrol Officers Bright Outlook
33-9032.00 Security Guards Bright Outlook
47-2061.00 Construction Laborers Bright Outlook Green Occupation
49-9043.00 Maintenance Workers, Machinery
53-1031.00 First-Line Supervisors of Transportation and Material-Moving Machine and Vehicle
Operators
53-3033.00 Light Truck or Delivery Services Drivers Bright Outlook
68W Health Care Specialist (Army - Enlisted)
11-9111.00 Medical and Health Services Managers Bright Outlook Bright Outlook
21-1091.00 Health Educators
29-2041.00 Emergency Medical Technicians and Paramedics Bright Outlook
29-2071.00 Medical Records and Health Information Technicians Bright Outlook
31-9092.00 Medical Assistants Bright Outlook
31-9097.00 Phlebotomists Bright Outlook
43-6013.00 Medical Secretaries Bright Outlook
63W Wheel Vehicle Repairer (Army - Enlisted)
49-3023.01 Automotive Master Mechanics Bright Outlook Bright Outlook
49-3023.02 Automotive Specialty Technicians Bright Outlook Green Occupation Green
49-3031.00 Bus and Truck Mechanics and Diesel Engine Specialists Green Occupation
91B Wheeled Vehicle Repairer (Army - Enlisted)
11-1021.00 General and Operations Managers Bright Outlook Bright Outlook Green
Occupation Green
49-1011.00 First-Line Supervisors of Mechanics, Installers, and Repairers Bright Outlook Green
Occupation
49-2093.00 Electrical and Electronics Installers and Repairers, Transportation Equipment
49-2096.00 Electronic Equipment Installers and Repairers, Motor Vehicles
49-3023.01 Automotive Master Mechanics Bright Outlook
49-3023.02 Automotive Specialty Technicians Bright Outlook Green Occupation
49-3031.00 Bus and Truck Mechanics and Diesel Engine Specialists Green Occupation
49-3042.00 Mobile Heavy Equipment Mechanics, Except Engines
49-3053.00 Outdoor Power Equipment and Other Small Engine Mechanics
49-9071.00 Maintenance and Repair Workers, General Bright Outlook Green Occupation
49-9098.00 Helpers--Installation, Maintenance, and Repair Workers Green Occupation
53-1031.00 First-Line Supervisors of Transportation and Material-Moving Machine and Vehicle
Operators
53-3032.00 Heavy and Tractor-Trailer Truck Drivers Bright Outlook Green Occupation
53-6051.07 Transportation Vehicle, Equipment and Systems Inspectors, Except Aviation Green
Occupation
11-3131.00 Training and Development Managers
11-9039.02 Fitness and Wellness Coordinators Bright Outlook Bright Outlook
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11-9151.00 Social and Community Service Managers
11-9161.00 Emergency Management Directors
11-9199.07 Security Managers Bright Outlook
11-9199.08 Loss Prevention Managers Bright Outlook
13-1151.00 Training and Development Specialists Green Occupation Green
13-1199.02 Security Management Specialists Bright Outlook
19-4092.00 Forensic Science Technicians Bright Outlook
21-1092.00 Probation Officers and Correctional Treatment Specialists
33-1011.00 First-Line Supervisors of Correctional Officers
33-1012.00 First-Line Supervisors of Police and Detectives
33-3011.00 Bailiffs
33-3012.00 Correctional Officers and Jailers Bright Outlook
33-3021.01 Police Detectives
33-3021.02 Police Identification and Records Officers
33-3021.03 Criminal Investigators and Special Agents
33-3021.05 Immigration and Customs Inspectors
33-3021.06 Intelligence Analysts Bright Outlook
33-3031.00 Fish and Game Wardens Green Occupation
33-3041.00 Parking Enforcement Workers
33-3051.01 Police Patrol Officers Bright Outlook
33-3051.03 Sheriffs and Deputy Sheriffs Bright Outlook
33-3052.00 Transit and Railroad Police
33-9011.00 Animal Control Workers
33-9021.00 Private Detectives and Investigators
33-9031.00 Gaming Surveillance Officers and Gaming Investigators
33-9032.00 Security Guards Bright Outlook
33-9091.00 Crossing Guards
33-9093.00 Transportation Security Screeners
33-9099.02 Retail Loss Prevention Specialists Bright Outlook
39-2011.00 Animal Trainers
43-4061.00 Eligibility Interviewers, Government Programs
43-4111.00 Interviewers, Except Eligibility and Loan
43-9011.00 Computer Operators
43-9061.00 Office Clerks, General Bright Outlook
12B Combat Engineer (Army - Enlisted)
11-3011.00 Administrative Services Managers
47-2061.00 Construction Laborers Bright Outlook Bright Outlook Green Occupation Green
47-5031.00 Explosives Workers, Ordnance Handling Experts, and Blasters
94B Food Service Specialist (Army - Enlisted)
35-2012.00 Cooks, Institution and Cafeteria Bright Outlook Bright Outlook
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Source: O*Net Online - https://www.onetonline.org/crosswalk/MOC/
Fortunately, this particular military occupational skills mix shows some strong correlation with
several of the tri-county Fort Bragg region’s largest civilian sectors/occupations, including
growing areas in health care, transportation-related, and food service occupations. In addition,
a couple of the occupational specializations within the military (and military -civilian) roles have
a connection to established professional & business service industries or targeted growth and
emerging sectors in this region such as defense and homeland security. These occupations also
align with several degree and continuing education/certification programs offered by the th ree
regional community colleges and four-year institutions. There are also military training and
certification cross walks that will give college course credit for certain training received while in
the Army; some functional skills sets are highly transferable.
Projected Separations from Fort Bragg
On an annual basis, an average of 6,000 service personnel normally separate from the US Army
via Fort Bragg. While they are generally replaced with new enlistees and others, a currently
unknown actual number choose to remain residing and working and spending in this region;
but it is estimated that as many as 1/3 remain. Of the 6,000 annually transitioning service
members, 38% or 2,400 may remain in the Fayetteville/Cumberland County metropolitan area.
More importantly, 55% or 3,300 service members would remain in the region, if suitable
employment were available. (HAS Report, 2016). This large labor pool of skilled workers should
be an attractive proposition to other private- and public-sector employers.
While not all of these separating personnel included here will seek employment in the tri -
county area, this 1000-3000 of total studied separations could provide a special opportunity for
local businesses and other employers to hire and retain some of these ski lled workers to meet
regional workforce needs. As prior studies have indicated, many who leave the Army possess
various technical/STEM skills and ‘soft’ skills including leadership, communications, reliability,
project management and team work. They are also still in their prime working age.
Opportunities to match employers with these individuals will exist locally via military and
civilian/public ‘career transition’ entities listed and discussed below. Furthermore, this labor
pool is highly educated and well-trained, when compared to the U.S. population it serves. In
fact, 82.8 percent of U.S. military officers in 2010 had at least a bachelor’s degree, compared to
29.9 percent of the general population. 93.6 percent of enlisted soldiers had at least a high
school diploma, compared to 59.5 percent of America (USDOD, 2010). Previous studies have
found similar statistics for the Fort Bragg area. This connected workforce could also include
working military spouses and their adult children.
Jobs
In addition to the active duty military personnel assigned to Fort Bragg, there are many military
civilian employees (at about a 1:3 ratio), local government workers, and private sector
employees in the defense and other industries that support and serve the military.
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An internet search of US Army websites indicates that the great majority of military -civilians are
employed in one of the following occupations:
Army Career Programs
Accounting & Budget Medical
Officer
Attorney
Medical Technology
Civil Engineering/Architecture
Nursing
Computer Engineering
Psychology
Contracting
Quality Assurance
Electrical Engineering Safety and
Occupational
Human Resource Management
Cyber
Industrial Hygiene
Foreign Affairs
Information Technology
Public Affairs & Communications
Media
Logistics Management
Program Management
Mechanical Engineering
Social Science, and Welfare
In addition, these are similar areas of their occupational expertise:
General Administrative, Clerical, and
Office Services
Natural Resources Management and
Biological Sciences
Veterinary Medical Science
Legal and Kindred
Copyright, Patent, and Trademark
Physical Sciences
Library and Archives
Mathematical Sciences
Equipment, Facilities, and Services
Education
Inspection, Investigation,
Enforcement, and Compliance
Quality Assurance, Inspection, and
Grading
Supply
Transportation
Military Spouses:
According to Points of Light, across the Army there are some 710,000 active duty spouses, 93%
of whom are female. An additional 500,000 spouses are married to a Reservist or National
Guardsman.
Recent studies have found that:
84% have some college education; 25% hold an undergraduate degree; and 10 %
hold a postgraduate degree.
77% of spouses report that they want or need to work.
38% of military spouses are underemployed, compared to approximately 6% rate
for civilian spouses.
Only 19% of military spouses have adequate full-time employment
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Closer to home, it is estimated that there are approximately 26,000 (1,500 dual service) ‘active
duty’ military spouses in the Sandhills/Cape Fear region. [Women make up about 24,700 of the
military spouses.] So based on those numbers, there could be as many as 1 ,400 military
spouses affected by the transition of 3000 active duty soldiers from Fort Bragg.
Administrative assistant/secretary is the most common occupation among military spouses,
followed by teacher, child care services, and nursing. The following represents additional
information from a USAA study about those and other top military spouse careers and job
prospects.
Secretary/administrative assistant
Jobs as a secretary/administrative assistant are expected to grow by 12% this decade. Military
spouses looking to eventually work their way up the business ladder and earn a promotion
and/or better pay, might consider a degree in business administration.
Teacher
One in 20 military spouses from the USAA article were teachers (pre-kindergarten through 12th
grade). The Bureau of Labor Statistics (BLS) projects employment for kindergarten and
elementary school teachers will grow by 17% between 2010 and 2020, a more optimistic
prediction than the growth for high school teachers (7%) in the same timeframe. The average
growth rate for all occupations is 14%.
Child care worker
Jobs as a child care worker are expected to grow by 20% by 2020, per the BLS. The BLS projects
the U.S. will create 262,000 more child care jobs in the next eight years. The only negative:
below average annual salary.
Registered Nurse
The nursing profession is expected to grow at a rate of 26% between 2010-2020, which is the
fastest rate of all professions. The BLS expects registered nurses to gain 712,000 new jobs
around the country this decade. Military spouses who are interested in this flourishing and
secure field could get a leg up on the competition by looking into online nursing programs.
Retail sales
Jobs in retail sales (the BLS described these positions primarily in clothing, furniture, and
automobiles) are expected to grow by 17% from 2010 to 2020.
Waiter/Waitress
The employment outlook for waiters and waitresses is expected to grow by 9% (below average)
by 2020.
Many spouses (male and female) with a college education work in the education and healthcare
industries. Almost every military town or a nearby city including Fayetteville and the tri-county
Bragg region have a large school system and/or hospital(s). Banking is another good alternative.
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Given all of this, the 1000 or so military spouses that might be impacted by a loss of 3000
soldiers have the types of needed jobs and skills in the kinds of needed sectors in the local
economy that should be able to be sustained and utilized.
The employment impact of a military asset such as Fort Bragg is spread out across virtually all
sectors, albeit to differing degrees. According to other reports, the Professional and Technical
Services sector usually has the most military-supported jobs; other major sectors include
Administrative and Waste Services, Construction, Retail Trade, and Health Care and Social
Assistance. This is the case here in the Fort Bragg region as well.
Again, because of the maximum potential loss of 3000 soldiers and 1000 military-civilians under
the worst case scenario studied here, it is estimated that an additional 350 – 400 or so induced
jobs could then be lost because of the reduction in demand for goods and services within the
tri-county Fort Bragg region. While this loss of employment (direct, indirect, and induced) may
make it difficult for some of those affected to find new employment, the research team feels
confident that the local market could absorb those dislocated into similar jobs. Even though
current jobs within the region are concentrated in a few sectors, they t end to match the skills
and experience levels offered by those inside and outside the gate impacted by the total
cumulative force reductions.
At any given time, according to NCWorks data, there are approximately 4000 jobs available in
the Fayetteville MSA (again, that includes Cumberland and Hoke counties). In a typical month,
there are an average 7000 job openings advertised online. Both of these counts are relatively
unduplicated. Cumberland County usually represents the 5th highest number of job openings so
advertised across NC. Concurrently, there are abou14,000 ‘potential candidates’ in any given
month in the local MSA. The actual number of unemployed in the MSA is usually at a 1:1 ratio
to advertised online job openings. The major jobs at any given time are: Truck drivers; RNs;
Network & computer systems administrators; Computer user support specialists; Retail
salespersons and supervisors; Maintenance & repair workers; and Customer service
representatives. Again, these occupations match up nicely with those of scenario impacted
military/civilian labor.
The employers usually with the highest number of job openings advertised online in this MSA
are: General Dynamics; CACI; Department of Veterans Affairs; Booz Allen Hamilt on; Cape Fear
Valley Health System; Army Medical Command; FSU; SENTEL Corporation; Cumberland County
and Schools; US Army; Burger King Corporation; Harris Teeter Inc.; ManTech International
Corporation; Leidos Holdings, Inc; Compass Group; and PSA Healthcare. The nature of these
employers matches quite closely the occupational skills of the military and civilian workers plus
spouses potentially impacted.
Furthermore, the most common minimum education requirement is HS diploma or equivalent;
the 2nd most common requirement is a BS degree. Meanwhile, the most common education
level of potential candidates (in the NCWorks system) is HS diploma or equivalent, with the 2 nd
most common level being 1-3 Years of college or a technical or vocational school. The most
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common minimum experience requirements are entry level, with 1-2 years coming in 2nd.
However, the most common of potential candidates was over 10 years; and 5-10 years at 2nd
place. The average weekly wage for the MSA is approximately $750, or $18.75 an hour or
$38,750 annualized full-time. This is 8th in the state. While relatively low, it matches the
minimum desired wage of available candidates – with the most common being the $20-$35K
range and 2nd being the $35-$50K range.
A review of major county-level occupations by population also indicates a pretty strong match
between the skill sets/job types of military-connected residents/workers and those
predominately existing in the region:
Population by Occupation
Hoke Harnett Cumberland
Sales, office, administrative support 23% 24% 25%
Production, transportation, material moving 16% 15% 12.50%
Construction, extraction, maintenance-repair 11% 13% 8%
Management, business, finance 9% 12% 11%
Education, library 7% 7% 8%
Food preparation, serving 6.50% 5% 7%
(Source: bestplaces.net)
Occupations by Projected Growth
The table below shows the occupations with the highest estimated annual openings in North
Carolina (no data available for Fayetteville MSA, North Carolina) for the 2012 - 2022 time
period.
Rank Occupation 2012
Estimated
Employment
2022
Projected
Employment
2012-
2022
Annual
Percent
Change
Estimated
Annual
Openings
1 Combined Food Preparation and
Serving Workers, Including Fast
Food
124,908 145,961 1.6 6,874
2 Retail Salespersons 136,699 150,827 1.0 6,089
3 Cashiers 103,871 109,641 0.5 5,068
4 Waiters and Waitresses 73,544 79,356 0.8 4,119
5 Registered Nurses 87,850 105,730 1.9 3,491
6 Customer Service Representatives
78,961 91,424 1.5 3,395
7 Home Health Aides 47,102 66,588 3.5 2,845
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8 Laborers and Freight, Stock, and
Material Movers, Hand
71,447 76,855 0.7 2,754
9 Nursing Assistants 54,375 68,841 2.4 2,481
10 Secretaries and Administrative
Assistants, Except Legal, Medical,
and Executive
71,612 83,863 1.6 2,087
11 Office Clerks, General 64,717 70,248 0.8 1,913
12 Childcare Workers 37,200 45,224 2.0 1,896
13 General and Operations
Managers
54,359 62,457 1.4 1,827
14 First-Line Supervisors of Retail
Sales Workers
59,350 63,900 0.7 1,746
15 First-Line Supervisors of Office
and Administrative Support
Workers
39,472 46,745 1.7 1,663
16 Janitors and Cleaners, Except
Maids and Housekeeping
Cleaners
54,698 60,502 1.0 1,609
17 First-Line Supervisors of Food
Preparation and Serving Workers
34,450 39,976 1.5 1,525
18 Heavy and Tractor-Trailer Truck
Drivers
51,663 58,606 1.3 1,520
19 Accountants and Auditors 32,799 38,281 1.6 1,519
20 Receptionists and Information
Clerks
29,673 36,199 2.0 1,452
21 Stock Clerks and Order Fillers 47,722 47,714 0.0 1,442
22 Elementary School Teachers,
Except Special Education
37,007 43,138 1.5 1,427
23 Maids and Housekeeping
Cleaners
37,984 44,413 1.6 1,396
24 Sales Representatives, Wholesale
and Manufacturing, Except
Technical and Scientific Products
45,039 49,972 1.0 1,371
25 Landscaping and Groundskeeping
Workers
35,622 40,171 1.2 1,353
| |
Source: Labor & Economic Analysis Division, Economic Analysis
Here is similar occupational growth projection data for the larger Sandhills Region (but not
including Harnett):
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Occupation 2012
Employment
2022
Employment
Net
Change
Median
Annual Wage
Registered Nurses 6445 7870 1425 57024
Elementary School Teachers, Except Special
Education
4582 5347 765 38738
Licensed Practical and Licensed Vocational
Nurses
2208 2922 714 39018
Interpreters and Translators 745 1251 506 187367
First-Line Supervisors of Office and
Administrative Support Workers
2691 3190 499 43179
Bookkeeping, Accounting, and Auditing Clerks 3215 3655 440 30434
General and Operations Managers 2920 3349 429 91916
Heavy and Tractor-Trailer Truck Drivers 3870 4144 274 30073
First-Line Supervisors of Construction Trades
and Extraction Workers
1327 1589 262 49573
Child, Family, and School Social Workers 1091 1326 235 41932
Accountants and Auditors 1252 1473 221 55884
Middle School Teachers, Except Special and
Career/Technical Education
1322 1543 221 38942
Secondary School Teachers, Except Special and
Career/Technical Education
2192 2401 209 39163
Heating, Air Conditioning, and Refrigeration
Mechanics and Installers
845 1049 204 35580
Note: The equivalent lists for the Cumberland County, Lumber River (which includes Hoke
County) and Triangle South Workforce Development Area (which includes Harnett County)
reflect similar top growth projection occupations.
Also please note that any cuts may also have the potential to adversely impact minority -owned
and/or -staffed businesses if significant numbers of separated soldiers and Army military-
civilians move to areas outside of this tri-county region. Proactive interventions could utilize the
existing resources of the local FSU-housed SBTDC and VBOC, regional community college SBCs,
FTCC’s MBC, Fayetteville Women’s Business Center/CEED, Chambers of Commerce, and others
seeking to assist local small businesses.
Military personnel spend their money in the local economy, usually within a 5-10 mile radius
‘spend area’, supporting additional jobs, income, taxes, and sales. Currently about two-thirds or
36K live on post, with the other third or 18K residing ‘outside the gates’. Recently, the
elimination or relocation of the 440th Airlift Wing consisting of approxima tely 350 active
airmen and Air Force civilian employees and up to 1,000 drilling reservists stationed at Pope
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Army Airfield on Fort Bragg occurred. It is thought, however, that this had minor, if any, adverse
impacts in regional workforce or economic activity.
In addition, other ongoing and new infrastructure improvements and construction and
development activity also benefits the regional economy through additional jobs primarily in
the construction field. This activity should help to mitigate at least so me of any adverse impacts
of the troop and other personnel reductions.
[One remaining ‘unknown’ problem is that it is not clear to what extent the dozens of
companies and contractors are doing business with Fort Bragg, if any will even be impacted. If
so, researchers would need to know exactly what portion of their revenue is reliant on military
and defense spending, and what skills and knowledge are required by the companies’
workforces to be able to meet the military’s or Fort Bragg’s needs.]
Future Growth Occupations
In addition to simply noting and matching current and projected occupational demand with
existing labor skill sets, it is also valuable to point out opportunities to provide community
college type training and university education for selected high potential skill types, particularly
for exiting soldiers and military–civilians who are probably knowledgeable in these areas, and
particularly since this has been pointed out in other studies as an opportunity worth building
upon to attract companies to locate operations here. Many military-connected folks also
possess valuable security clearances.
In order to develop a more highly skilled and educated workforce for the future – more in
alignment with sectors and careers inherent in further diversifying the economy more towards
STEM disciplines - it is also important to put more emphasis on the potential to develop
workforce talent along dimensions that would attract new and/or additional companies to
locate here in targeted high paying industries that could leverage defense or other special
assets (such as aerospace, virtual reality simulation, remotely piloted aircraft) in addition to
emphasis on preparing excess workforce for where the most jobs are currently (such as retail).
As noted elsewhere, there are already programs for incumbent worker training and education
meant to help current employees upgrade their skills. There are also customized training
programs offered by NCWorks thru community colleges. As their website states:
“The NCWorks Customized Training Program provides education, training and support services
for new, expanding and existing business and industry in North Carolina through our network of
58 community colleges, serving all 100 counties of the state. Our goal is to foster and support
three key aspects of your company's well-being:
Job Growth
Technology Investment
Productivity Enhancement
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All solutions are the result of collaboration with the management team and customizing the
training to meet specific objectives adding to business success.”
A review of the potential sectors targeted and discussed elsewhere in this report includes the
following:
Target Industry Sectors
Logistics and Warehousing
Defense and Security
Advanced Manufacturing
Business Services
Health Care/Life Science
On balance, these five sectors require a higher order of knowledge, skills, and abilities (KSAs)
leading to equally higher incomes. So at least some of the focus for the tri -county region needs
to be placed on preparing new workers for future jobs in the identified sectors for possible
potential growth. While there are some jobs in each sector that may only require a high school
diploma and/or short to moderate on-the-job training (OJT) or perhaps a certificate, many
others will require either longer term OJT and/or college degrees including 2+ 2 and advanced
programs. Several jobs involve technical aspects that are tied into the STEM disciplines
(Science, Technology, Engineering, and Math); many of these are also tied back to estab lished
career pathways in our k-20 education systems.
One area that almost all local employers express a need for is for more customer
service, interpersonal and sales skills and training for same. In fact, the Greater
Fayetteville Chamber of Commerce is planning to offer a series of classes in such topics
for existing employers and their employees. Regional educational institutions would be
wise to offer even more education and training in these critical topics as well. The
Chamber is also going to be sponsoring a series of business and education roundtables
on a quarterly basis to help identify and meet other skills gaps.
Much of this ‘trainsition’ work, of course, also depends on the ability of the tri-county region to
attract via economic development efforts more business & industry operating in the five
targeted growth sectors. This would need to be done in concert with local workforce
development and public and post-secondary education leaders to ensure that their talent
development and supply programs and pipelines are aligned and adequate to meet future
demand. The number one indicator that corporate site locators use in determining to build,
move or expand operations is the quality and quantity of the local labor force and
education/training system needed to produce such qualified workers.
One prime local example of an institution of higher learning developing and offering such in -
demand and higher level programs is Campbell University in Harnett County. Over the last few
years, partly in response to regional labor market needs and projections, they have rolled out
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new undergraduate programs in nursing, engineering, homeland and cyber -security and new
graduate and professional programs including physical therapy and osteopathic medicine. Each
of these fits one of the target growth sectors identified in this report. And at FSU, BRAC efforts
led to the opening of the Center for Defense and Homeland Security housing training
academies in cybersecurity, emergency management, and national se curity.
One other local example for community colleges is FTCC’s launch of its cutting -edge Collision
Repair and Refinishing Technology curriculum that prepares individuals to apply technical
knowledge and skills to repair, reconstruct and finish hi-tech automobile bodies, fenders, and
external features. They also have a relatively new simulation and game development
curriculum. Finally, the local public school systems – notably Cumberland’s – have opened four
early colleges with two located at FSU. The third at FTCC is called Polytechnic High School and
focuses on vocational education mainly in STEM disciplines. In Hoke County, “SandHoke” Early
College High School is a partnership between the Hoke County School System and Sandhills
Community College. Harnett County may want to explore doing similar.
In Harnett County, there are now two apprenticeship programs tied into the public high
schools: Computer-Integrated Machining Technology and Welding Technology. These were
created by Harnett County Schools, the North Carolina Department of Commerce, Central
Carolina Community College, and several local companies. And as ssuccess in the local, regional,
national or even global economy may require a two-or four-year degree, a certificate or
diploma. The Career & College Promise (CCP) allows qualified high-school-age students in North
Carolina to have the opportunity to pursue these options, tuition free, while they are in high
school. This allows them to get a jumpstart on their workplace and college preparation. CCP
provides three pathways to help advance eligible students’ post-high school success:
College Transfer – College transfer pathways provide tuition-free course credits toward the
Associate in Arts or Associate in Science that will transfer seamlessly to any public or
participating private college or university.
Technical Careers – Earn tuition-free course credits at an NC Community College toward a job
credential, certificate or diploma in a technical career.
Innovative High Schools – Begin earning tuition-free college credits as a high-school student by
attending an approved Cooperative Innovative High School.
To make even more progress in these nascent efforts, a career information education
initiative would need to be planned, coordinated and implemented focused on the five
future growth sectors presented here plus their major occupations. This would need to
include at a minimum the k-12, secondary, and post-secondary education and training
institutions as well as regional Workforce Development Board operations and partners
including industry. This effort could also help position the region for external grant and
other funding opportunities involving career clusters and sector training. This effort
would require more robust career, educational and personal advising and counseling in
the K-12 system so that middle and high school students could better understand the
range of careers available with various levels of required education, training and skills.
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The tri-county regional education and workforce and economic development systems
would need to be even more aligned with current and future talent needs of targeted
industry sectors. Core competencies and industry-specific skills needed for the projected
high/er growth and wage occupations in the region would need to be developed. This
sector or cluster strategy is an approach that has been adopted all across the country
and not just in other mill or ‘mil’ towns seeking diversification.
The regional umbrella leadership group would also need to have an on-going process to
continually analyze and update any workforce gap projections for each targeted growth
industry in order to keep the talent re-skilled and up-skilled.
More programs in the educational systems that would provide WorkKeys Assessment
and Career Readiness Certificates (CRC) will be needed as well.
Examples of some specific courses that that currently are offered through regional k -12
Career Technical Education programs and are directly relevant to the target growth
industries include: Drafting, Electronics, Biotechnology, Computer Integrated
Manufacturing, Fundamentals of Technology, Manufacturing, and Transportation
Systems. More would need to be developed along with an increased number of
apprenticeships and life-long-learning programs.
One such initiative already in the works is a multi-county Health Career Pathway that includes
Cumberland and Hoke (and Moore, but not Harnett) that is currently waiting for state approval
in order to implement. This certified pathway will allow the partnership to develop programs in
healthcare careers plus provide additional funds for career awareness programs, work -based
learning opportunities, apprenticeships, and job placement with large health care employers.
The program was developed over a six-month period through meetings with industry,
education, community partners, and government agencies to meet the continually growing
demand for medical professionals. There is a continuum of jobs starting with direct patient care
and nursing assistance through to medical assistance and health records IT, and from 2 -year to
advanced degrees, and each will be addressed. More of this type of aligned and integrated
planning and model implementation will be needed in this region to meet talent needs for
other clusters for up to a decade out.
Potential Entrepreneurial and Economic Development Opportunities in the Three County
Region
Many regions and/or towns/counties that are heavily dependent on military installations, and
seek diversification, attempt to increase and/or develop economic diversification including
entrepreneurial initiatives. As referenced elsewhere, the region possesses several assets to
help with additional concentrated assistance, support and coaching for entrepreneurs, small
business owners, and ‘start ups’ including via incubators and accelerators. The Workforce
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Development Boards might also be able to provide such assistance to separated soldiers and
other displaced workers.
The table below shows the industries and sectors in Cumberland, Harnett and Hoke Counties
with excess demand that is not currently met by suppliers. This is one way of identifying
potential economic development and entrepreneurial opportunities in a given area. For
example, in Cumberland County, an approximately $119 million demand for specialty food is
currently being met by suppliers outside the county. Similarly, in Harnett County, there is
$121.5 million excess demand for general merchandise items and Hoke County $53 million
excess demand for beverages and food are currently being met by suppliers from outside the
county. Admittedly, the excess demand in some industries cannot be met because the county
may currently lack infrastructure and complementary businesses.
Sectors/industry with Excess Demand
Cumberland County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
4452 Specialty Food Stores $118,871,795
445 Food and Beverages stores $106,600,864
443 Electronic and Appliances Stores $71,245,517
447 Gasoline Stations $29,067,044
4412 Other Motor Vehicles Dealers $19,179,338
4453 Beer wine and Liquor Stores $9,518,640
4442 Lawn & Garden Equipment Supply Stores $8,912,064
4512 Books, Periodical & Music Stores $7,305,590
4483 Jewelry, Luggage and Leather Goods Stores $4,096,069
7223 Special Food Services $2,665,089
7224 Drinking Places-Alcoholic Beverages $941,440
4533 Used Merchandise stores $295,220
Harnett County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
452 General Merchandise Stores $121,589,741
4521 Department Stores excluding leased Department $92,357,060
441 Motor Vehicles and Parts Dealers $72,369,671
4411 Automobile Dealers $51,683,618
448 Clothing and Clothing Specialty Stores $47,849,557
4452 Specialty Food Stores $42,729,539
443 Electronic and Appliances Stores $40,612,988
722 Food Services and Drinking Places $36,245,968
4481 Clothing stores $33,244,535
4529 Other Merchandise Stores $29,232,681
7221 Full service restaurants $25,110,802
453 Miscellaneous Store Retailers $24,994,285
451 Sporting Goods, Hobby, Book and Music Stores $23,432,353
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4412 Other Motor Vehicles Dealers $23,247,950
454 Non-stores Retailers $22,690,780
4441 Bldg Materials and Supply Dealers $20,164,871
4539 Other Miscellaneous Stores Retailers $19,939,839
4541 Electronic Shopping and Mail-order Houses $18,360,460
4511 Sporting Goods, Hobby, Musical instrument Stores $18,320,132
444 Bldg Materials, Garden Equip and Supplies $15,994,448
442 Furniture and Home Furnishings $13,806,470
4421 Furniture stores $9,372,208
4483 Jewelry, Luggage and Leather Goods Stores $8,926,985
7222 Limited service eating places $6,235,111
4532 Office supplies, Stationary and Gifts Stores $6,062,522
7224 Drinking Places-Alcoholic Beverages $6,015,941
4482 Shoe Stores $5,678,037
4512 Books, Periodical & Music Stores $5,112,221
4422 Home Furnishings Stores $4,434,262
4543 Direct Selling Establishments $3,414,533
4542 Vending Machines Operators $915,787
Hoke County- Excess Demand Sectors/industry
NAICS Industry Excess Demand
441 Motor Vehicles and Parts Dealers $105,410,540
4411 Automobile Dealers $91,224,024
445 Food and beverages stores $53,004,844
4451 Grocery Stores $34,439,999
722 Food Services and Drinking Places $29,064,135
448 Clothing and Clothing Accessories Stores $22,359,196
443 Electronic and Appliances Stores $21,481,614
443 Electronic and Appliances stores $21,481,614
444 Bldg Materials, Garden Equip and Supplies $20,624,928
4441 Bldg Materials and Supply Dealers $19,022,043
4441 Bldg Materials and supply dealers $19,022,043
4452 Specialty Food Stores $17,638,583
446 Health and Personal care stores $15,804,471
4482 Shoe Stores $15,350,457
4481 Clothing stores $15,350,457
7222 Limited service eating places $13,905,689
4529 Other General Merchandise Stores $13,139,150
7221 Full service restaurants $12,238,585
453 Miscellaneous Store Retailers $10,839,340
451 Sporting Goods, Hobby, Book and Music Stores $10,496,599
447 Gasoline Stations $10,496,599
442 Furniture and Home Furnishings $9,473,764
4412 Other Motor Vehicles Dealers $8,838,187
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4511 Sporting Goods, Hobby, Musical instrument Stores $7,513,235
4539 Other Miscellaneous Stores Retailers $6,535,758
4413 Auto Parts, Accessories and Tire Services $5,348,329
4421 Furniture stores $5,231,084
4483 Jewelry, Luggage and Leather Goods Stores $5,006,311
4422 Home Furnishings Stores $4,242,680
4422 Home Furnishings Stores $4,242,680
4541 Electronic Shopping and Mail-order Houses $4,018,395
4512 Books, Periodical & Music Stores $3,014,563
4532 Office supplies, Stationary and Gifts Stores $2,537,562
454 Non-stores Retailers $2,537,562
7224 Drinking Places Alcohol beverages $2,307,500
4543 Direct Selling Establishments $1,976,712
4442 Lawn and Garden Equipment and Supplies $1,602,985
4533 Used merchandise stores $1,380,510
4453 Beer, Wine and liquor stores $926,262
7223 Special Food Services $612,361
4531 Florists $385,510
Regional residents seeking to start a new or grow a small business in these or other markets
could utilize the existing resources of the local FSU-housed SBTDC and VBOC, regional
community college SBCs, Fayetteville Women’s Business Center/CEED, Chambers of Commerce,
and others seeking to assist entrepreneurs.
From Findings to Transition
So far, this chapter, and indeed study, has attempted to understand the extent of the direct and
indirect military and defense workforce footprint in the tri-county Bragg region. This
understanding can help with a “seamless” transition or “soft-landing” for dislocated soldiers,
and other impacted defense contract and civilian employees. Furthermore, it has sought to
understand future opportunities for key job and industry growth in both the public and private
sectors in order to meet economic and workforce needs. Part of both of th ese is a pro-active
focus on retaining and strengthening the defense and other sector businesses and workers that
make the tri-county region their home via workforce adjustment and retraining efforts. Other
sections of this report have focused on the related need to reduce the exposure of regional
businesses to a reliance on military and defense spending and develop a diversification strategy
and support system for those companies and communities.
The main goal of this chapter and plan, indeed of the overall study, is to assist the region (to
include impacted firms and neighboring jurisdictions) transition successfully while retaining its
regional skills base, competitiveness, and sector expertise. This would be accomplished by
minimizing the economic impact of the three scenario reductions by supporting the re-
employment of as many as 3,000 soldiers, 1000 mil-civ employees and 400 civilian workers
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directly or indirectly dislocated. Therefore, the end of this plan below identifies a labor or talent
transition process and system that connects employees to growth industries/occupations and
identifies technological and ‘high-touch’ tools to support their transition process.
Regional Career Intervention and Transition Resources
In order to accomplish these types of talent ‘trainsitions’, a collaborative effort across several
entities on and off post across the three counties will need to involve the following:
[Note: Given the fact that the great majority of potential dislocated workers will be military -
connected, emphasis is placed on services targeted to service members and veterans. All
providers besides DoD-TAP also provide similar or the exact same services and programs to the
civilian population. Most of this information is taken directly from their respective websites.]
The Department of Defense Transition Assistance Program (DoD-TAP) provides information,
access to important documents, and training to ensure Service members separating from Active
Duty are prepared for their next step in life - whether pursuing additional education, finding a
job in the public or private sector, or starting their own business. This redesigned TAP is the
result of an interagency collaboration to offer separating Service members and their Spouses
better, more easily accessible resources and information to make their transitions more
successful.
Benefit Highlights:
The DOD -TAP for Service Members and Veterans web site is designed to provide separating
Service members and Veterans access to their Verification of Militar y Experience and Training
(VMET) documents, view completed Transition Modules and Tracks, view Pre-separation
counseling checklist DD 2648 for active duty or DD 2648 -1 for reserves and your Individual
Transition Plan (ITP). Click here to login to the DOD TAP for Service members and Veterans login
page.
From this site, Service members and their spouses can:
Learn about the new Transition GPS (Goals, Plans, Success) curriculum
Determine how and where to start preparing for their transition to civilian life
Discover a host of online resources regarding VA benefits, financial planning assistance,
and assessing and documenting their skills for transition to civilian life
They can now complete several complementary SFL-TAP courses online on the Joint
Knowledge Online (JKO) website. The following eight transition courses are now
available:
Course Name JKO Course Identifier
Dress For Success USA-ACAP009
Family Concerns USA-ACAP005
Interview Techniques USA-ACAP010
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ITP Review USA-ACAP004
Salary Negotiations USA-ACAP011
Skills Development USA-ACAP008
Special Issues USA-ACAP006
Value of a Mentor USA-ACAP007
The SFL-TAP Process
The SFL-TAP process must be initiated early. Allowing soldiers to start early provides you and
the Soldier the flexibility needed to prevent a conflict between mission requirements and SFL-
TAP services. It also ensures compliance with timeliness standards and promotes the program’s
effectiveness. As they prepare for transition, soldiers need an average of 40 hours, spread over
a 12-24 month period of time, to take advantage of SFL-TAP services. For more information on
timeliness requirements and the need to start early, read Getting Started Early.
Commanders will assist soldiers in getting an early start through a formal notification process.
Soldiers must register for services and schedule their first service. For their first service, soldiers
will receive pre-separation counseling, complete DD Form 2648 or 2648-1, the Pre-separation
Counseling Checklist, learn more about SFL-TAP and schedule additional services. Soldiers
document the counseling and additional VOW/CRS requirements on DD Form 2958, Individu al
Transition Plan Counseling Checklist. This form documents the soldiers achievement of
VOW/CRS and determines if the soldier and their unit have met the Army's timeliness standard.
Many soldiers will sign up to receive employment assistance training, e ither by attending a
Department of Labor Employment Workshop (DOLEW) or viewing DOLEW training online. The
DOLEW provides the skills and knowledge soldiers need to attain their post active duty
transition goals. Once they’ve completed the DOLEW, soldiers will need additional assistance
and services to select a career objective, write a resume, find a job opportunity, apply for a job
and prepare for an interview. These additional services can be scheduled and completed over a
number of weeks and months and around mission requirements using a variety of resources. In
addition to this regular menu of additional services, many SFL-TAP Centers schedule special
events. Throughout the SFL-TAP Process, the TSM and SFL-TAP Center staff remain accessible to
commanders and other Army Leaders. You can always verify a Soldier’s appointments or
confirm that the Soldier reported for a scheduled appointment by contacting your SFL -TAP
center. The entire SFL-TAP Team is committed to helping you support your transition while also
ensuring that your critical mission continues without interruption.
Getting Started Early
Each commander, sergeant major and first sergeant is responsible for ensuring that soldiers
initiate SFL-TAP services early on in the transition process. Recognizing that the effectiveness of
services is directly linked to the time soldiers spend preparing for their transition from active
duty, soldiers should begin the transition process up to two years (for retirees) or no later than
one year (for non-retiring transitioners) prior to transition from active duty. From a leader’s
point of view, early is better than late. Soldiers who begin their SFL-TAP services early in their
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transition are better able to complete SFL-TAP activities around unit duty requirements. More
importantly, if the Army is to realize the benefits of reduced unemployment compensation
costs, enhanced active duty retention, enhanced enlistment in the National Guard and Reserve
and enhanced image of the Army as a great place to start, soldiers must have time to receive
substantive transition and employment assistance services. SFL -TAP Centers maintain statistics
on unit compliance with Army, DOD policies and congressional mandates regarding timely
involvement in transition and job assistance services. Your chain of command will typically have
access to this data and your unit’s compliance rate will be a matter of record.
Registering for Services
Notified soldiers can register for their first SFL-TAP service online, in person or pre-register by
phone. Once registered, they can schedule services and print an appointment slip. Soldiers can
choose to receive services in the SFL-TAP Center or online. Face to face service at the SFL-TAP
center is always the preferred method. Either way, they will be advised of what they need to do
next. You are always welcome to contact the SFL-TAP Center to confirm a soldier’s first
appointment or to confirm that the soldier actually reported to the SFL -TAP Center as
scheduled or completed pre-separation counseling online.
First Visit
The first step in the SFL-TAP process is a two-hour pre-separation counseling session, most
often presented as an automated presentation delivered by the SFL-TAP On-Line website or at
the SFL-TAP Center. The contents of the counseling are defined by DOD and Army policy and
provide soldiers valuable information on transition benefits and programs designed to assist
their smooth transition from active duty. Soldiers complete a DD Form 2648 or 2648 -1 to
acknowledge receipt of this counseling and indicate their desire for additional information and
services. The date of this briefing is recorded in the automated SFL -TAP system and, along with
the Soldiers ETS date, is the basis for all statistical reports on unit compliance with Army, DOD
policies and congressional mandates. At the conclusion of the briefing, Soldiers will be provided
information on other service providers and given the opportunity to schedule follow-on SFL-
TAP services. When Soldiers do schedule a follow-on activity, they can print an appointment
slip. As always, unit commanders and leaders can always verify an appointment by calling the
SFL-TAP Center.
Workshops
The next step in the SFL-TAP process is attendance at a Department of Labor Employment
Workshop (DOLEW). DOLEW is conducted by DOL facilitators. The workshop is three days in
length and provides attendees the knowledge, information and skills they need to achieve their
post-transition occupational goals. The Veterans Administration provides two briefings to
ensure soldiers are made aware of all the benefits offered to veterans of the Armed Services, to
include those disabled as a result of their service. Additional Workshops assist Soldiers
compare their current salary, benefits and opportunities with those they m ight be able to attain
in the Private Sector, as well as identify gaps in their military skills that may assist with civilian
employment. A schedule of your installation’s workshops can be found on SFL-TAP On-Line.
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Additional Services
No one ever found a job just by attending a class. The real work of preparing for transition
success begins where the workshop ends. Soldiers, even those going to school after separation,
will need to begin the process of setting a career objective. Objective setting requir es a careful
assessment of occupations, the job market and the Soldier’s own skills, aptitudes, experience,
education and training. Once the soldier has set an objective, the tough task of achieving that
objective begins. Typically, job seekers must create a resume, network, identify job
opportunities, apply for jobs, prepare for interviews and prepare to negotiate salary and
benefits. These are difficult tasks and few Soldiers have ever performed them prior to their
entry on active duty. SFL-TAP staff members are qualified professionals who have the training
and resources to help Soldiers perform these critical tasks. Counselors can be contacted
through SFL-TAP On-Line or counseling sessions can be scheduled for individual attention.
Soldiers can also go to SFL-TAP On-Line or schedule time in the SFL-TAP Center to use the
automated job assistance training program, JATA, as a means of supplementing workshop
instruction as well as career exploration tools, resume writers and Internet job search
resources. Generally, soldiers can print an appointment slip and commanders and leaders can
always contact the SFL-TAP Center to verify an appointment or attendance at an appointment.
Special Events
The SFL-TAP Center may schedule special events to enrich SFL-TAP services. Job fairs may be
held to help transitioners meet and interview with hiring employers. Local employers may be
invited into the SFL-TAP Center to help soldiers understand the local job market and better
appreciate what employers are looking for in successful job applicants. The SFL-TAP Center also
might hold short classes for those who want to learn more about a specific job search topic
such as resume writing or interviewing. A schedule of these special events can be found on SFL-
TAP On-Line.
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Preseparation Timeline
24 - 12 Months Prior to Transition (Retirees Only)
Complete Pre-separation Counseling
Complete Initial Counseling
Begin Individual Transition Plan (ITP)
Register on eBenefits
18 - 12 Months Prior to Transition (Non-Retirees)
Complete Preseparation Counseling
Complete Initial Counseling
Begin Individual Transition Plan (ITP)
Register on eBenefits
15 - 12 Months Prior to Transition
Complete MOS Crosswalk/Gap Analysis
Complete Standardized Individual Assessment
Identify requirements for Certification/ Licensure
12 - 9 Months Prior to Transition
Complete DOL Employment Workshop and obtain DOL Gold Card
9 - 6 Months Prior to Transition
Attend VA Benefits Briefings I and II
6 - 5 Months Prior to Transition
Complete Resume of Choice
5 - 4 Months Prior to Transition
Complete 12-Month Post Separation Budget
No Later Than 3 Months Prior to Transition
Complete DD Form 2958 (Capstone)
*Transition Career Tracks (Accessing Higher Education, Career Technical Training and Entrepr eneurship) will
be completed throughout the transition period in accordance with each Soldiers ITP.
*Continuum of Military Service Counseling will be conducted in accordance with appropriate Army timeline
standards.
NCWorks Career Centers: Formerly known as JobLink or ESC Job Service Centers, these are
operated by regional Workforce Development Boards and staff under the auspices of the N.C.
Department of Commerce/Division of Workforce Solutions provides job seeker services for
veterans, transitioning service members, and eligible spouses. They are located in all three
counties.
Veterans (and other civilians) can visit their NCWorks Career Center and take advantage of the
following no-cost services:
Career assessments
Labor market information
Access to training opportunities, job fairs, and workshops
Job interview preparation
Resume and cover letter assistance
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Assistance with NCWorks Online
Access to computers and free Internet service
Help applying for federal employment and training programs in which veterans receive
priority of service
Some veterans face significant barriers that make it difficult for them to find suitable
employment, especially vets who are transitioning into civilian lif e. Most offices have
specialized staff—all of whom are veterans—who work closely with employers to create more
opportunities for veterans and provide the following services to veterans themselves:
Help developing an employability plan and goals
Coaching in individual and group settings
Referrals to supportive services, including vocational rehabilitation, transportation,
elder care, food and nutrition services, and non-profit organizations that address
homelessness
The following criteria are considered significant barriers to employment:
Disabilities
Homelessness
Unemployed for at least 27 weeks
Criminal background (released within the last 12 months)
No high school diploma or GED
Low income
Between 18-24 years old
NCWorks Online
The state’s official job-search website, NCWorks Online gives veterans access to job postings for
24 hours before they are made available to the general public. The system provides information
on training opportunities, local services, and other resources available to veterans. Employers
can also search exclusively for candidates who are veterans.
NCWorks Apprenticeships
The apprenticeship program is recognized as one of the leading methods for acquiring skills and
knowledge necessary to become a craftsman. Business and industry, the North Carolina
Department of Commerce and community colleges work together to provide apprenticeship
programs consisting of on-the-job training and related instruction. Colleges provide the related
instruction for both registered and non-registered apprentices. Related instruction may be
provided through classroom instruction, correspondence or individualized instructional
programs.
Veterans participating in NCWorks Apprenticeships can continue to draw benefits from the GI
Bill, even though they are employed as part of an apprenticeship. Learn more about
apprenticeships.
It is understood that due to military responsibilities, soldiers often require an additional level of
scheduling flexibility in order to earn their college degree. Online flex courses provide a self-
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paced format, giving them the ability to choose their start date and work at their desired pace
until completion
The NCWorks Customized Training Program provides education, training and support services
for new, expanding and existing business and industry in North Carolina through the network of
community colleges, serving all 100 counties of the state. The goal is to foster and support
three key aspects of your company's well-being:
Job Growth
Technology Investment
Productivity Enhancement
The Customized Training Program provides training assistance for full-time production and
direct customer services positions for new and existing companies in North Carolina. The
program is dedicated to the enhancement of workforce skills essential to successful
employment. Eligible companies must demonstrate two of the following criteria: 1) The
business is making an appreciable capital investment; 2) The business is deploying new
technology; 3) The business is creating jobs, expanding an existing workforce, or enhancing the
productivity and profitability of the operations within the State; and 4) The skills of the
workforce will be enhanced by the assistance. This initiative could be tapped as well as another
workforce and economic development resource for the region.
Work-Based Learning
Work-Based Learning (WBL) courses are designed to provide students with exposure to
supervised work experience in industry, business, government, health or service work
situations. They are joint ventures between the educational institution and employers that help
prepare students for responsible positions in the world of work. Students may earn college
credit for Work-Based Learning when it directly relates to their program of study.
The North Carolina Department of Commerce administers a Registered Apprenticeship program
that helps workers learn new specialized skills needed in today’s workforce. The apprenticeship
program combines on-the-job training with invaluable classroom instruction. A student enrolled
in a community college technical education program, may utilize WBL for the on -the-job
training requirement of the apprenticeship.
Regional Community Colleges
In general, the community colleges offer degree, plus corporate and continuing education and
certificate, programs that also match the predicted regional training and talent needs. These
include the following areas:
Degree:
Agricultural and Natural Resources Technologies
Biological and Chemical Technologies
Business Technologies
Commercial and Artistic Production Technologies
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Construction Technologies
Engineering Technologies
Health Sciences
Industrial Technologies
Public Service Technologies
Transport Systems Technologies
Certificates:
Emergency Services – CPR, EMT-Basic, EMT-Basic (State/National Registry), EMT-
Paramedic, Emergency Medical Technician
Extension Education – Automotive, Commercial Sewing, Foreign Language, Motorcycle
Repair, Sign Language, Small Gas Engine, Teacher Renewal, Wedding/Event Planning &
More!
Healthcare Programs – Cardiovascular Monitor Technician, CNA I & II, Phlebotomy, RMA
I & II
Fire Training – Fire training for current professionals
Law Enforcement – LET training for current professionals
Online Programs – Business, Computer Training, Healthcare, Medical Office, Personal
Development
Non-credit courses also include:
Business/Management
Barbering & Cosmetic Arts
Human Resources Development (HRD)
Medical Industry
Building/Construction Trades
Industrial Skills
Community colleges also provide the following:
Human Resources Development (HRD)
The Human Resources Development (HRD) program provides workforce development training
to individuals in transition. The goal of the HRD program is three pronged in its purpose: to
provide program outreach and student recruitment activities to unemployed and
underemployed individuals, to enhance and develop employability skills, and to assist
individuals in accessing meaningful training and/or employment opportunities.
There are six HRD courses listed on the Continuing Education Master Course List - Employability
Skills (HRD 3001), HRD Employability Lab (HRD 3002), Career Planning and Assessment (HRD
3003), Career Readiness/Pathways (HRD 3004), Technology Awareness (HRD 3005),
Employability Motivation and Retention (HRD 3006). HRD courses are open to all and are fee
waived to unemployed individuals, dislocated workers, and workers earning at or below 200%
of the federal poverty standards.
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Being student-centered, the HRD program focuses its activities toward providing instructional
training in employability skills specifically designed to meet the needs of individuals facing job
transition, skill and self- assessment activities designed to identify the individual’s interests,
work values, aptitudes, and/or job readiness as related to career, employment, and/or
educational goals, and career development activities to include career and/or academic
planning and advisement, job search strategies for the 21st century, post-training placement
assistance and follow-up counseling, and linkages to community support services.
FTCC has a convenient location at the Bragg Training and Education Center (BTEC) - as well as
venues in Spring Lake and Fayetteville proper - for the thousands of soldiers and families
stationed at Fort Bragg and Pope Army Airfield. They are committed to offering top quality
college courses in a variety of formats to provide the flexibility they need.
With over 200 programs of study to choose from and Military Services Specialists on staff, they
can help soldiers pursue their educational goals Fayetteville Technical Community College's
participation as a Service Members Opportunity College streamlines credit transfers between
schools. Although some North Carolina community colleges, including Fayetteville Technical
Community College and Central Carolina Community Colleges, have programs that provide
significant course credits for military training, each institution in the University of North
Carolina system determines which credits they will accept as transfer credits, or whether
course credit will be granted for military training.
Military Medic to Paramedic EMS Bridge Programs is one such initiative that may help
separated soldiers to fairly quickly transition to a related civilian occupation in high demand.
FTCC is also proud to participate in the My Career Advancement Account (MyCAA) Scholarship.
Through the MyCAA Scholarship program, an eligible military spouse can receive up to $4,000
of tuition assistance over two years. The scholarship is designed to assist military spouses in
acquiring the education and qualifications needed to enter a high-demand, high-growth
portable career field or occupation.
Transition Tech is another special training program for transitioning military service members
that provides industry-focused certificates and credentials, resume assistance, and mock
interview opportunities designed to prepare them to enter the civilian workforce. After
completing industry courses, each Transition Tech student will complete 5 days of Human
Resource Development to prepare for resumes and interviews with industry employers.
Program Cost
These courses are FREE to veterans and active military in transition through a partnership with
Workforce Development (NC Works).
Training Length
Most programs are 10-12 weeks in length, but depending on your MOS and skill level, you may
be able to complete the training in less time.
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FTCC has proudly provided affordable and convenient educational pathways for our nation’s
military for over four decades. They are committed to supporting our military students in their
pursuit of education through:
– A Tuition Grant to cover any tuition costs over $250/credit hour (TA Limit)
– Waived Administrative Fees for all military students using tuition assistance
– Low or No Cost Textbooks to limit any out-of-pocket costs
– Credit for Military Training based on your military training and experience will reduce the
number of courses needed to complete your degree
The North Carolina Military Business Center (NCMBC) is a business development entity of the
North Carolina Community College System, headquartered at Fayetteville Technical Community
College (FTCC). The mission of the NCMBC is to leverage military and other federal business
opportunities to expand the economy, grow jobs and improve quality of life in North Carolina.
The NCMBC’s primary goal is to increase federal revenues for businesses in North Carolina. The
Department of Defense has an annual impact of $48 billion and is the second largest sector of
North Carolina’s economy (12% GDP). With six major military bases, 116 National Guard and 40
Army Reserve facilities and the third highest number of uniformed military personnel in the
country, the State of North Carolina created the NCMBC to leverage opportunities with these
installations and with DoD commands worldwide.
The NCMBC connects North Carolina firms to current government contracting opportunities in
two ways – with a team of business development specialists across the state who also provide
technical services, and electronically with www.MatchForce.org.
Business Development. The NCMBC’s business development team includes experienced
business development, industry and procurement specialists operating from 12 Community
Colleges across the state – from Franklin to Elizabeth City. These specialists identify the most
lucrative federal contract opportunities (prime and subcontracts), notify and pre -position North
Carolina firms for specific opportunities, and assist firms to understand government
solicitations, prepare winning proposals and to successfully execute federal contracts.
MatchForce. To connect North Carolina businesses with all federal opportunities , including
local opportunities at bases in the state, the NCMBC administers the State’s official, FREE web
portal for federal contracting – www.MatchForce.org. North Carolina businesses register on
the portal, receive automatic matches to federal prime opportunities and to subcontracting
opportunities posted by other registered businesses, and post job opportunities for FREE that
match job skills posted by registered individuals. Firms identifying contract opportunities
through MatchForce can then contact the NCMBC business development team for one -on-one
assistance.
The Small Business Center Network, comprised of 58 Small Business Centers throughout North
Carolina on community college campuses, supports the development of new businesses and
the growth of existing businesses by being a community-based provider of training, counseling,
and resource information. The programs and services of the Small Business Center Network
promote entrepreneurship and the development of small businesses across North Carolina. The
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centers are local, community-based resources that help existing and potential small business
owners plan and operate successfully. The specialized staff assist with business plan
development and review, information on financial support, one-on-one business counseling,
and referrals to other agencies and sources of business assistance. Additionally, the centers
provide free and low cost seminars and courses and serve as a resource library of relevant
business publications, videos/audios and software.
Confidential counseling services and access to resource libraries are free of charge. Some
seminars and workshops require a minimal registration fee. Services provided by the Small
Business Center Network can be customized to suit specific business needs.
At Central Carolina Community College, they understand the unique needs of service members
and their spouses. This is why they work to make it possible for them to finish their college
education, regardless of location. Whether you want to earn points toward promotion or to
transfer credits toward a bachelor's degree, their staff will work to build a plan that's right for
each student.
Veterans Upward Bound is designed to motivate and assist veterans in the development of
academic and other requisite skills necessary for acceptance and success in a program of
postsecondary education. The program provides assessment and enhancement of basic skills
through counseling, mentoring, tutoring and academic instruction in the core subject areas. The
primary goal of the program is to increase the rate at which participants enroll in and complete
postsecondary education programs.
Sandhills Community College The Sandhills Hoke Center offers curriculum and continuing
education courses as well as serving as the home for Sandhoke Early College High School.
The University Studies Associate in Arts, Criminal Justice, Nursing Assistant, and Basic Law
Enforcement Training are offered in total at the Hoke Center.
Continuing Education classes in Career Training, College and Career Readiness and Career
Development are taught at the Sandhills Hoke Center.
Education programs are approved by the North Carolina State Approving Agency for the
enrollment of persons eligible for education assistance benefits from the U.S. Department of
Veterans Affairs (VA). Those entitled to VA benefits are eligible veterans, participants in the
Montgomery G.I. Bill contributory program, active duty military in voluntary education
programs, drilling National Guard, drilling Reservists, and spouses and children of disabled or
deceased veterans.
The Office of Veterans Affairs in Student Services provides information and assistance to
students applying for VA education benefits. Apply on the VA website
www.gibill.va.gov. Please see the VA Certifying Official regarding any specific questions
regarding these programs.
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To be eligible for VA educational benefits, one must be enrolled in an approved curriculum,
taking only those courses required for graduation in the chosen curriculum.
Students must maintain Satisfactory Academic Progress under the same standards as Financial
Aid Recipients.
The VA will not pay for enrollment in the following:
course audits
repeated courses previously passed
credit by examination
courses not required in chosen curriculum
continuing education classes
dropped or withdrawn classes
Regional Universities
Fayetteville State University (FSU) is a public comprehensive regional university, offering
degrees at the baccalaureate, master's, and doctoral levels across 54 programs of study. The
University's Schools of Business and Economics, Nursing, Education, and Criminal Justice are
widely recognized as being top-tier Schools in the state of North Carolina by U.S. News and
World Report and other educational review sources. The University has also been voted as best
in the state of North Carolina for Veterans, and its online MBA program has been voted as
among the most affordable in the nation among highly accredited institutions. For ove r thirty
years, the faculty and staff of Fayetteville State University have embraced military service
members and their families. Today, they continue to strengthen the relationship while striving
to meet the educational needs of this growing and valuable sect of the regional community.
In commitment to military families, Fayetteville State University is constantly rising to the
challenge of tailoring its academic programs to assist them in achieving their personal and
career goals. Thus, they offer various degree programs at bachelor's and master's levels as well
as fully online programs in criminal justice, psychology, sociology, fire science, and business
administration-general, making the pursuit of higher education convenient and feasible..
The Veterans Business Outreach Center (VBOC) at the School of Business and Economics (SBE)
offers continued entrepreneurial services and training to veterans in US Small Business
Administration Region IV (serving all of NC plus some other southeastern states). The VBOC
mission is to maximize the availability, applicability, and usability of small business programs for
veterans, service-disabled veterans, reserve component members, and their dependents or
survivors. VBOC, with its parent Office of Veterans Business Development, is SBA’s liaison with
the veterans’ business community providing policy analysis, reporting, and training programs
for veteran entrepreneurs. VBOC has a number of programs and services to assist aspiring and
existing veteran entrepreneurs such as training, counseling, mentorship, and capital access
through SBA loan programs to veteran-owned and service-disabled veteran-owned small
businesses. Current veteran entrepreneurship training opportunities at FSU Include:
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•Collaborative, hands-on, interactive learning opportunities for veterans, disabled veterans,
spouses, National Guard and reserve component members
•Continued training at area military bases through Operation Boots to Business: From Service to
Startup
•VBOC ‘s Entrepreneur Boot Camp for Veterans with Disabilities
•Ongoing one-on-one business counseling and training programs, courses and seminars
•Building a community of interactive veteran resource partners locally and across SBA Region IV
•Workshops to include QuickBooks, How to Write a Business Plan, Credit Counseling, and SBA
Loan Programs: the Veterans Advantage
Small Business & Technology Development Center at FSU
Organized as an inter-institutional program of the University of North Carolina, operated in
partnership with the SBA, the Small Business and Technology Development Center (SBTDC) is
the primary organization through which the State of North Carolina provides counseling and
technical assistance to the business community. The SBTDC's mission is to support the growth
and development of North Carolina's economy by encouraging entrepreneurship, assisting in
the creation and expansion of small businesses, and facilitating technology development and
transfer.
The Cape Fear SBTDC's primary focus is in-depth, one-on-one, confidential counseling.
Assistance is provided free-of-charge to the small business owners or aspiring entrepreneurs.
As the only full-service counseling resource statewide, the SBTDC helps with the myriad of tasks
facing a business owner including assessing the feasibility of a business idea, preparing a
business plan, finding sources of capital loan package preparation, developing marketing
strategies, and improving operations and human resource management.
GoArmyEd is the virtual gateway to request Tuition Assistance (TA) online, anytime for
classroom, distance learning, and eArmyU online college courses. Information on other Army
Continuing Education System (ACES) programs and services is also available on GoArmyE d.com.
GoArmyEd is a dynamic online portal that automates many of the paper-based processes you
historically conducted with your Army Education Counselor. GoArmyEd is your one-stop
location for managing your college education using TA benefits.
GoArmyEd is used by:
Soldiers to pursue their postsecondary educational goals.
Army Education Counselors to provide educational guidance.
Colleges to deliver degree and course offerings and to report soldier progress.
Teaching Licensure Opportunities for Transitioning Soldiers
Fayetteville State University, in cooperation with the Fort Bragg Education Center, offers a
program of Teacher Licensure Opportunities for Transitioning Soldiers (TLOTS) through the
School of Education. This program allows transitioning soldiers who have a maximum of two
years of active duty remaining and hold at least a B.A. or B.S. degree to enroll in a teacher
licensure program. For program requirements, contact the School of Education.
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Fayetteville State University first established its presence on Fort Bragg in 1973. Since then,
Fayetteville State University/Fort Bragg Center has continued to provide excellent education for
all Fort Bragg Military personnel, their dependents, and citizens of the surrounding
communities.
The “Focus” of Fayetteville State University/Fort Bragg Center is to “Target & Achieve” the
specific needs and requirements unique to our military. Students may take a minimum of three
semester hours or a maximum of nine semester hours credit each term, depending upon
personal obligations. Also all courses are taught after standard business hours to afford the
flexibility and opportunity for higher learning.
Finally, the Center for Defense & Homeland Security (CDHS) at FSU offers training academy
programs in cybersecurity, emergency management, and national security for military -
connected students, civilians, and professionals in the field.
Methodist University
The University offers bachelor's degrees in over 80 fields of study (majors and concentrations)
including communications, justice studies, business administration, education, and social work.
New majors, minors, and concentrations recently added include entrepreneu rship,
interdisciplinary studies of clandestine labs, church leadership, and radio communications. The
University offers four master's degree programs: the Master of Medical Science in physician
assistant studies, the Master of Business Administration in organizational management and
leadership or health care administration, the Master of Justice Administration, and the Master
of Education in literacy or special education. In the Fall of 2015, the University enrolled its first
doctoral level students in the Doctor of Physical Therapy program. MU also hosts a Center for
Entrepreneurship plus offers a related major.
Their office on post services their active-duty military students. At the office, military students
can receive financial aid consultation, register for classes, and receive academic advising. On
our Fort Bragg Campus, students can take MU at Night classes toward their degree, and even
earn entire degrees in Business Administration or Environmental & Occupational Management
without setting foot on the main campus.
G.I. Jobs has named Methodist University a Military Friendly School for five straight years, and
they are proud to offer educational services for active duty military, guardsmen, reservists,
veterans, spouses, and dependents.
Veteran Services
MU provides information on aid for veterans, spouses, and dependents. From the G. I. Bill to
the Yellow Ribbon Program, their website can answer questions about veteran benefits
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Campbell University is committed to meeting the needs of active duty and veteran military
students to help them build their future in the civilian and military worlds.
What does Campbell offer?
Over 150 tracks and concentrations including relatively new offerings in nursing,
engineering, homeland and cyber-security
5 graduate and professional programs including physical therapy and osteopathic
medicine
Convenient day and evening programs
Online courses
One of the best ROTC programs in the nation
Liberal transfer policy
In addition, Campbell University is a member of Service Members Opportunity Colleges (SOC)
providing soldiers with enhanced transfer opportunities and the chance to turn their military
training into college credit.
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Harnett County
PARKS AND RECREATION MASTER PLAN
FEBRUARY, 2017
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MASTER PLAN
PROCESS
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VISION + GOALS
VISION:
“Develop a broad and comprehensive system of parks, facilities, greenways/blueways and
recreational opportunities for all citizens and visitors regardless of age, ability or ethnicity in
an economically feasible manner.”
GOALS:
Develop the Cape Fear River as a blueway/Riverwalk to stimulate economic vitality.
Connect communities, parks, attractions, destinations and civil facilities through a greenway trail
system.
Enhance recreation opportunities in underserved areas of Harnett County.
Accommodate a balance of passive and active recreational opportunities that enhance quality of
place and target users of all ages and ability levels.
Grow the types and frequency of recreational programs offered to Harnett County citizens.
Manage existing facilities efficiently and propose new facilities with few barriers to entry (financial,
environmental, social).
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PART 1:
INVENTORY +
ANALYSIS
•PARKS FOUND IN HARNETT COUNTY
•Municipally Managed Parks:177 Acres
•Harnett County Managed Parks:1,203 Acres*
•Campbell University:61 Acres
•State Managed Parks:4,694 Acres
Total Park Acreage: 6,135 Acres
EXISTING PARK ACREAGE
23.13 19.15
49.03
40.84
50.18
Municipal Park
Acreage
Park Acreage
1203
Harnett County
Harnett County
Park Acreage
Park Acreage
4694
Raven Rock
Raven Rock
State Park
Park Acreage
CAPE FEAR RIVER TRAIL PARK
ANDSERSON CREEK PARK
BARBECUE CREEK PARK
•*Provided by Harnett County Parks and Recreation website. Where acreages were not
specified, acreage for parcel was used. Per the Harnett County Parks and Recreation
administrative manual, the county manages 1,043 acres of park land. 021417wsa HC BOC Page 232
PART 1:
INVENTORY +
ANALYSIS
PARK CLASSIFICATION
SYSTEM
PARK TYPE PARK SIZE SERVICE AREA LOS STANDARD
Ac/1,000 PEOPLE
Neighborhood Park 3-10 Acres .5 Mile 2 Acres
Community Park 30-50 Acres 3 Miles 5 Acres
District Park 50-200 Acres 5 Miles 12.5 Acres
Regional Park Varies 50 Miles NA
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PART 1:
INVENTORY +
ANALYSIS
HARNETT COUNTY +
MUNICPAL
EXISTING PARKS MAP
SERVICE RADII
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PART 1:
INVENTORY +
ANALYSIS
HARNETT COUNTY
EXISTING PARKS MAP
SERVICE RADII
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PART 1:
INVENTORY +
ANALYSIS
•LEADSERHIP & STEERING COMMITTEE MEETINGS
•Competitive Advantages Summary
•Availability of natural, rural land in close proximity to urban communities.
•Presence of captive audience found within schools, Fort Bragg and Campbell
University.
•High level of support found within municipal leaders.
•Presence of existing green infrastructure such as Raven Rock State Park, the
Cape Fear River and the Upper and Lower Little River.
•Willingness to link various communities together through trail networks and
an integrated park network.
•Diversity of bio-regions such as the Piedmont and Sandhill ecosystems.
•Park & Recreation Challenges Summary
•Lack of an integrated parks and recreation plan clearly communicating the
path forward.
•Challenge to provide a balanced park system of a large land area.
•Lack of a comprehensive approach to accessing river and water bodies.
•No integrated trail network or master plan for development, selection,
funding and property acquisition strategy.
•Few truly diversified, equal access opportunities to parks and facilities.
•Distinct lack of recreational opportunities in southern Harnett County.
•No centralized, prominent built structure serving as a community building.
•Challenge to communicate and reach citizens throughout Harnett County.
PUBLIC INPUT MEETINGS
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PART 1:
INVENTORY +
ANALYSIS
•COMMUNITY MEETINGS
•Community Wants & Needs
•Public river access
•Integrated trail network
•Park system with facilities more equally distributed throughout the County
•More facilities in underserved areas to minimize drive times
•Youth & adult athletic programs
•Community center
•Public pool and/or splash pad
•County wide events
•Youth based facilities such as skate parks, playgrounds or athletic fields
•Camping opportunities
•More information from the county pertaining to events and offerings
•Concerned about trespassing on private property for greenway and blueway trails.
•Community Valued Experiences
•Youth sport leagues
•Kayaking and canoeing down the river
•Place for friends and family to come together
•Playing and fishing with friends in the river
•Boy scouts and girls scouts
PUBLIC INPUT MEETINGS
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PART 1:
INVENTORY +
ANALYSIS
•The priority investment ranking is derived from (1) the importance residents placed on facilities and
(2) how many residents have unmet needs for the facility.
•Top priority rankings shown are based off an aggregate score of 125 points or greater as developed by
ETC Institute.
STATISTICALLY VALID
SURVEY RESULTS
200 190
161 158 156 145 136 134 131
Indoor Aquatic
Facility
Weights &
Fitness
Machines
Multi-use Gym
Space
Indoor Track Dog Park Water Access Greenway Trail
System
Playground Splash Pad
Facility Investment -Top Priorities
Priority Investment Ranking
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PART 1:
INVENTORY +
ANALYSIS
STATISTICALLY VALID
SURVEY RESULTS
177 163 147 133
Camps (Summer/School Break)Walking for Exercise Painting/Drawing Classes After School & Friday Programs
Youth Programming Investment -Top Priorities
Priority Investment Rating
•The priority investment ranking is derived from (1) the importance residents placed on facilities and
(2) how many residents have unmet needs for the facility.
•Top priority rankings shown are based off an aggregate score of 125 points or greater, as developed by
ETC Institute.
•Medium priority rankings shown are 50-124 points, as developed by ETC Institute.
122 122 118 108 106 105 101 83 76 74 70 69
Shooting
Sports/
Archery
Basketball Martial Arts/
Tai Chi
Trips/ Tours Soccer Environmental
Education
Training/
Certification/
Education
Baseball Climbing Running Volleyball Football
Youth Programming Investment -Medium Priorities
Priority Investment Rating
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PART 1:
INVENTORY +
ANALYSIS
STATISTICALLY VALID
SURVEY RESULTS
163 147 133
Walking for Exercise Trip/ Tours Training/ Certifications/ Education
Adult Programming Investment -Top Priorities
Priority Investment Rating
•The priority investment ranking is derived from (1) the importance residents placed on facilities and (2) how many residents have unmet needs for the facility.
•Top priority rankings shown are based off an aggregate score of 125 points or greater, as developed by ETC Institute.
•Medium priority rankings shown are 50-124 points, as developed by ETC Institute.
118 116
99 98 87 83 79 76 62 61 56
Painting/
Drawing Classes
Shooting Sports/
Archery
Senior
Recreational
Programs
Camps
(Summer/School
Break)
Martial Arts/ Tai
Chi
Running Environmental
Education
After School &
Friday Programs
Basketball Climbing Volleyball
Adult Programming Investment -Medium Priorities
Priority Investment Rating
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PART 1:
INVENTORY +
ANALYSIS
S.C.O.R.P. RANKINGS
•Rankings are based out of 99 counties within North Carolina.
•A ranking of (1) indicates the best rankings and (99) providing
the least/worst amount of facilities per person.
54
79
90 88
51
18
Athletic
Fields
Athletic
Courts
Picnic
Shelters
Playgrounds Trail Miles Local Park
AcresAccess to Facilities RankingsHarnett County SCORP Rankings
Statewide Comprehensive Outoor Recreation Program Rankings
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PART 1:
INVENTORY +
ANALYSIS
BENCHMARKS AGAINST
COMPARABLE COUNTIES
9.72
3.58 2.85
11.26
0
5.24
12.5
Total Acres per 1,000 ResidentsPark AcresTotal Park Acres per 1,000 Residents
Harnett County Craven County
Henderson County Orange County
Robeson County Rowan County
National Standard
0.05
0.12
0.03
0.12
0
0.07
0.2
Trail Miles per 1,000 ResidentsTrail MilesTotal Trail Miles per 1,000 Residents
Harnett County Craven County
Henderson County Orange County
Robeson County Rowan County
National Standard
Conclusion:
•Harnett County provides below average
trail miles per resident.
Recommendation:
•Increase trail miles per residents to the
national standard of .2 miles/1,000
residents.
•Target Trail Miles –36 Miles
Conclusion:
•Harnett County provides above average acres of park land per resident.
Recommendation:
•Continue to provide adequate acreage per resident as population growth occurs, ideally 12.5 ac/1,000 residents.
•Current Target Acreage Required –542 Ac.
•Target Acreage Required –1,167 Ac.021417wsa HC BOC Page 242
PART 1:
INVENTORY +
ANALYSIS
BENCHMARKS AGAINST
COMPARABLE COUNTIES
$3.50
$8.00
$27.20
$39.20
$7.60 $16.90
$33.98
Total Operating Expense per Resident (In Dollars)Operating ExpenseCurrent Operating Expense per Resident
Harnett County Craven County
Henderson County Orange County
Robeson County Rowan County
National Standard
Conclusion:
•Harnett County provides minimal operating expense per acre of parkland.
Recommendation:
•Increase operating expenses to a minimum of $1,000 per acre.
•Current Target Minimum Operating Expense -$1,203,000
•Target Minimum Operating Expense -$2,370,000
Conclusion:
•Harnett County operates on a lower budget than benchmark agencies.
Recommendation:
•Increase operating expense to $13 per resident.
•Current Target Minimum Operating Expense -$1,800,000
•Target Minimum Operating Expense -$2,493,000
$360 $2,237
$9,543
$3,482 $0 $3,233$3,546Operating ExpenseTotal Operating Expense per Acre (In Dollars)
Current Operating Expense per Acre
Harnett County Craven County
Henderson County Orange County
Robeson County Rowan County
National Standard
021417wsa HC BOC Page 243
PART 1:
INVENTORY +
ANALYSIS
BENCHMARKS AGAINST
COMPARABLE COUNTIES
0.42 0
1.28
2.78
0.82
5.17
0
Full Time Employees per 10,000 ResidentsFull Time EmployeesFTEs per 10,000 Residents
Harnett County Craven County Henderson County
Orange County Robeson County Rowan County
National Standard
Conclusion:
•Harnett County is below average in providing full time employees per 10,000 residents.
•Harnett County currently employees 5 full-time employees.
Recommendation:
•Increase number of full time staff (or full time equivalents) per 10,000 residents to .75.
•Current FTEs –9.75 (Hire an additional 4 FTE staff) –Hire (2) full-time employees with two years.
•2030 FTEs –13.5 (Hire an additional 8.5 FTE staff)021417wsa HC BOC Page 244
PART 2: NEEDS +
DEMANDS
•NEEDS + DEMANDS
PARKS + GREENWAYS +
BLUEWAYS
Parks: Additional 1,167 Acres Required by 2030
Greenways: Additional 36 Miles Required by 2030
Blueways: 1 access point every 4-6 miles –8 Proposed
021417wsa HC BOC Page 245
PART 3: RECOMMENDATIONS
021417wsa HC BOC Page 246
PART 3:
RECOMMENDATIONS
RECOMMENDATIONS
I.POLICY + MANAGEMENT
II.PROGRAMS
III.FACILITIES
I.PARKS
II.GREENWAYS
III.BLUEWAYS
OVERVIEW
021417wsa HC BOC Page 247
PART 3:
RECOMMENDATIONS
POLICY + MANAGEMENT
•KEY POLICY + MANAGEMENT RECOMMENDATIONS
1.Continue to support local municipalities parks and recreation programs.
2.Play a greater role in developing a system of recreation facilities and programs for
unincorporated areas within the county.
3.Develop a Parks and Recreation Advisory Board.
4.Partner with the Harnett County School System.
021417wsa HC BOC Page 248
PART 3:
RECOMMENDATIONS
PROGRAMS
•KEY PROGRAM RECOMMENDATIONS
1.Promote indoor recreation facility based programs.
2.Promote outdoor adventure and outdoor educations programs using the river and regional
parks.
3.Provide outdoor sport facilities.
4.Provide special events which celebrate the history of various and unique areas of the county.
021417wsa HC BOC Page 249
PART 3:
RECOMMENDATIONS
FACILITIES
•KEY FACILITY RECOMMENDATIONS
1.Acquire an additional 1,167 acres of park land by 2030.
•Unify interest in parks and recreation across the county by offering “Core Facilities” and “Anchor Facilities”
at each different park.
2.Develop 36 miles of additional greenway trails by 2030.
•Link the county through a robust an interconnected system of trails focusing on linking schools, parks
and unique environmental regions.
3.Develop 8 blueway access points by 2030.
021417wsa HC BOC Page 250
PART 3:
RECOMMENDATIONS
FACILITIES
•CORE FACILITIES –Low barriers to entry and serve the greater number of users.
•Playgrounds
•Multi-Use Walking Trails
•Picnic Shelter
•Seating Options
•Shade Trees
•Attractive Landscaping
•Water Fountains
•ANCHOR FACILITIES –Unique facilities that attract users county-wide and are inspired by specific
needs, cultural, historic or environmental features or market-based attractions.
•Indoor Aquatic/ Recreation Facility
•Dog Park
•Water Access
•Splash Park
•Shooting Range
•Climbing Wall
•Golf Course
•Ropes Course
•Sports Complex
021417wsa HC BOC Page 251
FACILITIES
•RECOMMENDED ANCHOR FACILITIES
1.Indoor Aquatic Facility
1.Senior Swim
2.Youth Swim Classes
3.Free Swim
4.After School Care
2.Indoor Recreation Facility
1.Weights & Machines
2.Multi-Use Gym
3.Indoor Track
3.Dog Park
4.Water Access
1.Canoeing/ Kayaking
2.Swimming
3.Fishing
4.Camping
5.Splash Park
PART 3:
RECOMMENDATIONS
021417wsa HC BOC Page 252
•PLANNED PARK EXPANSIONS AND POTENTIAL PROGRAMMING
1.Government Complex
•Sports Complex –River Access/Canoe Launch –Multi-Use Trail Network –Picnic Shelter
•Restroom Facilities –Seating Options –Open Play Fields -Day Use Area
2.Old Boone Trail High School Park
•Playgrounds –Indoor Gymnasium -Media Center -After-School Care -Study/Research Area
•Basketball Court -Picnic Shelter -Baseball/Softball Fields -Walking Trails -Batting Cages
3.Ponderosa Park
•Multi-Use Field -Walking Trails
FACILITIES
PART 3:
RECOMMENDATIONS
021417wsa HC BOC Page 253
PART 3:
RECOMMENDATIONS
•PLANNED PARK EXPANSIONS AND POTENTIAL PROGRAMMING cont’d
4.Cape Fear River Trail Park
•Water Access –Picnic Shelter –Fishing –Multi-Use Trail System –Playground
5.Barbecue Creek Park
•Field Improvements -Lighting Upgrades
6.Neil’s Creek Park
•Playground –Walking Trail System –Multi-Purpose Field -Parking Area
FACILITIES
021417wsa HC BOC Page 254
PART 3:
RECOMMENDATIONS
PROPOSED PARKS MAP
Proposed Quantity
(4) District Parks
(1) District Park Expansion
(8) Community Parks
(2) Neighborhood Parks
021417wsa HC BOC Page 255
PART 3:
RECOMMENDATIONS
2030 PARKS MAP
021417wsa HC BOC Page 256
PART 3:
RECOMMENDATIONS
PROPOSED GREENWAY
PLAN
021417wsa HC BOC Page 257
PART 3:
RECOMMENDATIONS
GREENWAY SCHEDULE
PROPOSED GREENWAY
IMPLEMENTATION
MILES NOTES
Extension of Dunn-Erwin Rails-To -Trail 1.6 Mi.Extension of the Dunn-Erwin rails-to-trail to Cape Fear
River Trail Park
Eastern Greenway Connector 7 Mi.Connecting East Coast Greenway and Mountains to
See Trail in Benson
Southern River Trail Extension 5 Mi.Connecting Cape Fear River Park along the Cape Fear
River to the County line
Middle River Trail Extension 10 Mi.Connecting Cape Fear River park and NC Wildlife River
access point
Western River Trail Extension 8 Mi.Connecting NC Wildlife river access point and Raven
Rock State Park
Upper River Trail Extension 5 Mi.Connecting Raven Rock State Park to western Harnett
County
Upper Little River Trail Extension 15 Mi.Connecting Cape Fear River Trail to American Legion
River access point
Western Greenway Trail Extension 18 Mi.Connecting Lillington to western Harnett County
Central Greenway Trail Extension 20 Mi.Connecting Lillington to Old Boone Trail High School to
Anderson Creek Park
Western Greenway Trail Extension 32 Mi.Connecting southwestern Harnett County to proposed
community and district parks
021417wsa HC BOC Page 258
PART 3:
RECOMMENDATIONS
PROPOSED BLUEWAY PLAN
021417wsa HC BOC Page 259
PART 3:
RECOMMENDATIONS
•PARK AND FACILITY COSTS
General Park Costs
Year 1 -5:
Approximate Cost: $17,700,000
Year 5 -10:
Approximate Cost: $37,500,000
Year 10-15:
Approximate Cost: $33,720,000
•FUNDING STRATEGIES
•Grants (PARTF, LWCF, etc…)
•Private/ Corporate Donations
•Campaigns/ Fundraising
•Fee-In-Lieu
•Developer Contributions
•Capital Budget Increases
•Volunteerism
•Program and Facility Fees
•Partnership with School District
•Park and Recreation Tax
021417wsa HC BOC Page 260
QUESTIONS / COMMENTS
021417wsa HC BOC Page 261